Senior Strategic Ad Sales - XXL

The Senior Strategic Ad Sales role at XXL involves developing brand partnerships, managing client relationships, and creating innovative marketing campaigns associated with XXL's renowned franchises. The position is designed for someone with extensive experience in online ad sales who can drive revenue growth while maintaining a focus on building long-term relationships.

To qualify for the Senior Strategic Ad Sales position at XXL, candidates should have 6-8+ years in online ad sales with a proven track record of success in national brand campaigns. Familiarity with digital media sales, programmatic advertising, and a network of contacts in the music industry are also critical.

Preparing for an interview for the Senior Strategic Ad Sales role at XXL involves understanding their target market, knowing their key franchises, and being ready to discuss your previous successes in ad sales. Familiarizing yourself with current trends in the music industry and digital advertising will also be beneficial.

The main responsibilities of the Senior Strategic Ad Sales position at XXL include exceeding revenue goals, identifying and closing brand advertisers, managing client interactions, and overseeing advertising campaigns. You’ll also need to collaborate with sales development teams on proposals and presentations.

The work environment for the Senior Strategic Ad Sales role at XXL is casual yet high-energy. Team members are encouraged to be self-motivated, entrepreneurial, and collaborative, making it an exciting place to foster creativity while driving business results.

The Senior Strategic Ad Sales position at XXL ideally is based in New York City, Chicago, or Los Angeles. However, other locations may be considered, emphasizing the company's flexibility in accommodating talented candidates.

XXL offers a comprehensive benefits package for the Senior Strategic Ad Sales position, including 3 weeks of PTO, medical, dental, and vision insurance, a 401(k) retirement plan, competitive salary, bonuses, company discounts, and additional perks like pet insurance and volunteer time off.

To effectively develop new client relationships, I leverage my existing network while also investing time into understanding potential clients' needs. I focus on personalized outreach, utilizing industry events to create connections, and engaging with prospects through tailored pitches that align with their business goals.

Certainly! One successful campaign I led focused on integrating a music artist's brand with digital platforms, utilizing social media, video content, and branded merchandise. This multi-channel approach not only boosted engagement but exceeded initial revenue projections by over 30%.

I stay on top of trends by regularly reading industry publications, attending relevant workshops and conferences, and networking with peers in advertising and the music sector. Active participation in online forums and social media groups dedicated to advertising provides valuable insights as well.

One major challenge I faced was shifting client expectations regarding performance metrics. I addressed this by initiating transparent communication and providing detailed analytics reports complemented by actionable recommendations, which ultimately strengthened relationships and improved overall satisfaction.

When handling objections, I make sure to listen carefully to the client's concerns without interruption. After understanding their viewpoint, I provide clear and concise information that alleviates their worries while supporting my case with relevant data and success stories.

XXL's deep-rooted connection to hip-hop culture, combined with its extensive experience in the industry, truly sets it apart. Our ability to create engaging and authentic content across various platforms resonates well not only with audiences but also with advertisers looking for genuine partnerships.

I approach setting revenue goals for my territory by first conducting thorough market analysis, reviewing past performance data, and understanding unique regional opportunities. Setting realistic yet ambitious goals ensures I challenge myself while fostering growth within my assigned market.

In negotiating a client deal, my approach was to prioritize transparency and collaboration. I presented them with data demonstrating the value of our proposed campaign while remaining open to their feedback, leading to a mutually beneficial agreement that respected both our interests.

I utilize a mix of CRM tools and collaborative platforms like Salesforce and Asana to manage my sales processes effectively. These tools help in tracking leads, setting reminders for follow-ups, and ensuring smooth collaboration with team members on proposals and client management.

When presenting a promotional concept to a brand partner, I focus on tailoring my presentation to their brand values and goals. I use both visual aids and compelling narratives to illustrate how the concept aligns with their campaign objectives, showcasing past successes relevant to their industry.