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Monetisation Strategy Manager

Company Description

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid, and Brussels. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Job Description

We are looking for a highly strategic and results oriented individual to join the Monetisation (Revenue) team at Trainline as a Strategy Manager. This role will support two main work streams, identifying, evaluating, and scaling new products and revenue opportunities at Trainline and the optimisation of consumer fees & pricing

You will work in close partnership with the country leadership teams, finance, product & tech, and other key stakeholders to identify opportunities and manage the successful delivery of these.  

The ideal candidate will have a strategy and analytical background with a proven track record of working cross-functionally to deliver results in fast-paced/ambiguous environments.  

What you will do 

  • Support on strategy definition for new revenue opportunities. This includes analysing emerging trends in the market, customer needs, and competitive landscapes to pinpoint opportunities for new monetisable offerings or business models. 

  • Support the optimisation of consumer fees at Trainline both in terms of revenue optimisation to hit financial objectives but also identifying improvements to customer understanding and perception of our fees.  

  • Collaborate with product and engineering teams to inform and prioritize the roadmap for monetisation proposition development, considering both short and longer-term opportunities. 

  • Stay updated on industry trends, market conditions, and competitor activities to identify opportunities and risks. 

Qualifications

We’re looking for a smart, data-driven, and commercially minded individual who is ready to take an exciting next step in shaping the evolution of monetisation at Trainline. This is an opportunity to make a significant impact within a dynamic and innovative business.

  • 4+ years of commercial strategy experience: You will bring a strong background in commercial strategy, ideally with experience in marketplace businesses or mobile app environments. Experience within the travel industry is a distinct advantage but not a requirement.

  • Track record in diverse environments: Ideally, you have experience working in complex matrix organizations, where cross-functional collaboration is key, as well as in fast-paced, high-growth environments where agility and innovation are critical.

  • Leadership and stakeholder influence: You have some leadership experience and demonstrate a proven ability to build trust, influence decision-making, and drive alignment across a variety of stakeholders at all levels of an organization.

  • Outstanding relationship-building skills: You excel at fostering strong, collaborative relationships both internally with cross-functional teams and externally with partners. Your ability to communicate effectively ensures seamless cooperation across the board.

  • A proactive and entrepreneurial mindset: You thrive in ambiguity, tackling challenges head-on and finding innovative solutions to drive results. You’re resourceful, resilient, and outcome-focused, with a drive to deliver tangible impact.

Additional Information

Why should you jump on board? 

We pay special attention to learning and development and organise quarterly company learning days as well as offering a learning budget that can be put towards resources of your choice. We will cover the costs of your professional subscriptions and give you access to our very own learning platform. 

At Trainline, we care about the wellness of our employees. We host puppy therapy sessions, in-office yoga and run Mental Health First Aider training courses as well as having an Employee Assistance Program as one of our many company benefits.  

We regularly throw fun social events such as pub quizzes, karaoke nights and our large-scale Summer and Winter Festivals every year. Additionally, we love hosting meetups in our amazing event spaces and having the opportunity to support internal and external community groups.  

We also hold companywide hackathons and our annual Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

Our flexi-first approach

We believe in the importance of a healthy work-life balance and the value of a flexible workforce. Our flexi-first approach outlines our commitment to a hybrid way of working and our expectations of Trainliners. A key part of what makes Trainline special is our people and the value we get from the buzz and energy of our workplaces, and that’s why we’re proud to offer the best of both worlds. In practice this means in–office attendance at least 40% of the time over a 12-week period for all Trainliners. These in-office days are typically team led to help us connect, collaborate and create together.  

Our Values 

  • Think Big - We're building the future of rail 

  • Own It - We care about every customer, partner and journey 

  • Do Good - We make a positive impact 

  • Travel Together - We're one team 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.  

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world. 

Trainline Glassdoor Company Review
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CEO of Trainline
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Monetisation Strategy Manager, Trainline

Are you ready to take your strategic skills to new heights? Trainline is on the lookout for a talented Monetisation Strategy Manager to join our dynamic Revenue team at our London office! In this role, you'll dive into the exciting world of revenue opportunities, focusing on analyzing market trends and customer needs. Your mission? To support the development of innovative products and optimize consumer fees, making travel simpler and more affordable for millions. Collaborating closely with country leadership, finance, and product teams, you'll help identify lucrative opportunities while ensuring our customer experience remains top-notch. We’re seeking a passionate individual with 4+ years of commercial strategy experience, preferably in a fast-paced or mobile app environment. If you thrive in challenging situations and are driven to deliver tangible results, this is your chance to shine at Trainline. Not only will you make a significant impact in the travel industry, but you’ll also enjoy a vibrant company culture that encourages learning, collaboration, and fun. With perks like puppy therapy sessions and regular social events, Trainline isn't just a workplace, it’s a community. Join us and become a part of our mission to revolutionize the way people travel!

Frequently Asked Questions (FAQs) for Monetisation Strategy Manager Role at Trainline
What are the main responsibilities of a Monetisation Strategy Manager at Trainline?

As a Monetisation Strategy Manager at Trainline, your primary responsibilities include supporting the definition of strategy for new revenue opportunities by analyzing market trends and customer needs. You will also focus on optimizing consumer fees to enhance revenue while improving customer understanding. Collaborating with product and engineering teams, you will prioritize the roadmap for monetisation development and stay updated on industry trends to identify new opportunities and potential risks.

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What qualifications are needed to become a Monetisation Strategy Manager at Trainline?

To be considered for the Monetisation Strategy Manager position at Trainline, candidates should have a solid background in commercial strategy with at least 4 years of experience, preferably in marketplace businesses or mobile app environments. Experience in the travel industry is a plus. An ideal candidate will also have strong leadership skills, the ability to influence stakeholders, and an entrepreneurial mindset to navigate complex and fast-paced environments.

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How does the role of Monetisation Strategy Manager impact Trainline's future?

The Monetisation Strategy Manager plays a crucial role in shaping the future of Trainline by identifying and scaling new revenue opportunities. This position directly influences financial objectives and improves customer experiences with fees. By analyzing market trends and competitor activities, you will help Trainline remain competitive and innovative, ensuring sustainable growth in the evolving travel industry.

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What kind of work environment can you expect as a Monetisation Strategy Manager at Trainline?

At Trainline, the work environment for a Monetisation Strategy Manager is dynamic and collaborative. You will be part of a diverse team that values flexibility and creativity. The company's flexi-first approach supports a healthy work-life balance while promoting in-office collaboration. With a vibrant culture that includes various social events and learning opportunities, you will feel at home within this innovative and supportive organization.

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What benefits does Trainline offer to its employees?

Trainline offers a range of benefits to its employees, including learning and development opportunities, access to a learning platform, and coverage of professional subscription costs. The company is dedicated to maintaining employee wellness, with offerings including puppy therapy, yoga sessions, and an Employee Assistance Program. Social events and community outreach initiatives further enhance the collaborative and inclusive work culture at Trainline.

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Common Interview Questions for Monetisation Strategy Manager
Can you describe your experience with commercial strategy in the context of mobile apps?

When answering this question, focus on specific projects where you led strategy development, how you analyzed market trends, and the impact of your initiatives. Highlight your familiarity with mobile app environments and the unique challenges they present. Use quantifiable results to demonstrate your impact on revenue and user engagement.

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How do you approach optimizing pricing and consumer fees?

Discuss your methodology for fee optimization, including market analysis, competitor benchmarking, and customer feedback analysis. Highlight any relevant experience in working with product teams to adjust pricing strategies based on insights gathered. Mention how you've balanced financial objectives with maintaining a good customer experience.

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Describe a situation where you had to influence a difficult stakeholder decision.

In your response, recount a specific scenario where you navigated a challenging stakeholder relationship. Detail the steps you took to build trust, present data, and communicate clearly to drive alignment. Emphasize the outcome and how it contributed to the overall project success.

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What techniques do you use to identify new monetisation opportunities?

When addressing this question, explain your approach to market research, identifying trends, and analyzing user behavior. Share examples of how you've successfully pinpointed monetisable offerings in past roles. Highlight your analytical skills and ability to think creatively about revenue generation.

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How do you stay current with industry trends and competitor activities?

Detail your methods for staying informed about industry trends, such as subscribing to key publications, participating in networking events, and leveraging analytics tools. Explain how this information influences your strategic decision-making and helps you remain proactive in identifying risks and opportunities.

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Can you provide an example of a successful cross-functional project you've led?

In your answer, focus on a specific project where you coordinated multiple teams. Explain the goals, your role in facilitating collaboration, and the ultimate outcomes. Highlight any tools you used to manage communication effectively and how you ensured alignment across teams.

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What challenges have you faced in fast-paced environments, and how did you overcome them?

Discuss specific challenges you faced in dynamic environments, such as adapting to rapid changes or managing tight deadlines. Provide relevant examples that demonstrate your problem-solving skills, resilience, and ability to maintain focus on results despite obstacles.

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How do you prioritize tasks and projects in a role with multiple responsibilities?

Explain your prioritization process, emphasizing how you assess the urgency and importance of tasks. Share any frameworks you use, such as the Eisenhower Matrix, and provide an example of a situation where your priorities contributed to project success and efficiency.

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What do you believe are the key factors for successful monetisation in the travel industry?

Identify key elements that contribute to effective monetisation, such as understanding customer needs, competitive pricing, and innovative product offerings. Discuss the importance of data-driven decision-making and adapting strategies based on evolving market trends.

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Why do you want to work at Trainline specifically?

Your answer should reflect a genuine interest in Trainline's mission and values. Highlight aspects of the company culture, their dedication to innovation in travel, and how your personal and professional goals align with their objectives. Share your excitement for contributing to Trainline's growth journey.

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We are Europe’s leading independent rail and coach platform. Our aim is to bring together all rail, coach and other travel services into one simple experience so people can get the best prices and smart, real time travel info on the go.

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Full-time, hybrid
DATE POSTED
December 18, 2024

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