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Brand Director - BlenderBottle

Company Description

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, EcoBrite™, and Whiskware®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.

Job Description

This role would be leading both the BlenderBottle® and Whiskware® brands. We launched the BlenderBottle® brand over 20 years ago and created an entire category in the process. Since then, it hasn’t stopped growing—and we didn’t stop there. We followed it up with Whiskware®, our second brand built to bring fun and function into everyday routines. Now, we're looking for the next bold leader to take the reins of both brands. As Brand Director, you’ll own the P&L, steer strategy and execution of all 4Ps, and unlock new opportunities for growth across two dynamic product lines. We’re after a savvy, collaborative leader with sharp instincts, an entrepreneurial spark, and the vision to scale category-defining brands in a fast-paced, innovation-driven environment. 

Responsibilities: 

  • Lead strategy and execution of brand building, innovation, commercialization of new products, and business model optimization 
  • Orchestrate annual brand plans to deliver financial and volume targets 
  • Create purpose-driven brand/channel strategies that drive significant and sustainable brand growth 
  • Understand the consumer and work with data to unlock key business insights for product innovation and marketing messaging 
  • Collaborate with cross-functional partners to assess and evaluate solutions, orchestrate annual plans, and ensure execution across 4Ps is consistent with brand foundation 
  • Partner with Sales to create compelling stories to profitably win share and distribution with key customers 
  • Partner with Product Development to build a robust innovation pipeline built on consumer insights 
  • Oversee demand planning to forecast by applying business insights

 

Qualifications

We seek team members who are adept at contributing their personal expertise to a collaborative work environment. For this role, we’re looking for someone with the following skills and experience: 

  • Bachelor’s degree and minimum 7 years of experience. MBA preferred. 
  • Background in consumer packaged goods industry with brand management or P&L Ownership/General Management experience. 
  • Experience across all 4Ps to lead brand strategy and execution 
  • Proven ability to develop and launch new products 
  • Strong financial acumen and understanding of P&L mechanics 
  • Excellent analytical skills and ability to translate data into meaningful insights and action 
  • Ability to lead brands in all stages of growth 
  • Comfortable pitching brand plans to internal and external customer stakeholders 
  • Success in leading & coaching others 
  • Excellent communicator and interpersonal skills 
  • Self-starter with ability to work with minimal supervision 
  • Ability to strategically choose levers to balance short-term commitments and long-term brand health

 

Additional Information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are:

  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!

Trove Brands is an equal opportunity employer.

Phone calls regarding this position are not accepted.

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CEO of Trove Brands
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Steve Sorensen
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Average salary estimate

$125000 / YEARLY (est.)
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$100000K
$150000K

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What You Should Know About Brand Director - BlenderBottle, Trove Brands

As the Brand Director at BlenderBottle, a proud member of Trove Brands, you will have the exciting opportunity to lead two iconic brands: BlenderBottle® and Whiskware®. With a history of innovation spanning over 20 years, BlenderBottle® created a category through its amazing products, and Whiskware® has followed up with fun, functional solutions for everyday tasks. In your role, you will own the profit and loss (P&L) for both brands, overseeing strategies and execution across all 4Ps (Product, Price, Place, Promotion). Your entrepreneurial spirit and collaborative approach will be critical as you drive brand building, innovative product launches, and business optimization to ensure these brands continue to grow and thrive. You'll orchestrate annual plans to hit financial goals, dive deep into consumer insights to sharpen messaging, and collaborate across departments to ensure seamless execution. With your sharp analytical skills and strong financial acumen, you'll translate data into actionable insights that guide your strategic decisions. Our vibrant company culture embraces innovation and teamwork, ensuring you aren’t just meeting expectations, but exceeding them. Fun team activities and a range of benefits, including comprehensive healthcare and fitness options, round out the experience at Trove Brands. Are you ready to take on this challenge and impact millions of lives? Join us in making an incredible difference at BlenderBottle!

Frequently Asked Questions (FAQs) for Brand Director - BlenderBottle Role at Trove Brands
What are the key responsibilities of the Brand Director at BlenderBottle?

The Brand Director at BlenderBottle is responsible for leading brand strategies and execution across all 4Ps to drive growth and profitability for BlenderBottle® and Whiskware®. This includes developing annual brand plans, launching new products, and optimizing business models based on consumer insights.

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What qualifications are needed for the Brand Director position at BlenderBottle?

The ideal candidate for the Brand Director position at BlenderBottle should have at least a Bachelor's degree and a minimum of 7 years of experience in the consumer packaged goods sector. An MBA is preferred, along with proven experience in brand management and P&L ownership.

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How does the Brand Director at BlenderBottle contribute to product innovation?

The Brand Director at BlenderBottle plays a vital role in product innovation by collaborating with cross-functional teams, using consumer data to identify opportunities, and leading the development pipeline to ensure that new products meet market demands and expectations.

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What kind of work environment can a Brand Director at BlenderBottle expect?

A Brand Director at BlenderBottle can expect an energetic and entrepreneurial work environment filled with creative thinking, collaboration, and a strong focus on innovation. The culture upholds teamwork, with activities designed to foster community and celebrate achievements.

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What benefits are offered to the Brand Director at BlenderBottle?

The Brand Director at BlenderBottle enjoys a comprehensive benefits package that includes medical, dental, and vision care, a 401k plan with employer matching, generous paid time off, maternity/paternity leave, access to fitness facilities, and a supportive work-life balance.

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Common Interview Questions for Brand Director - BlenderBottle
How do you approach brand strategy development as a Brand Director?

When discussing how to approach brand strategy development, focus on your ability to analyze market trends and consumer insights. Highlight your experience in creating actionable plans based on data while collaborating with diverse teams to ensure alignment across the organization.

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Can you describe your experience with P&L management?

In answering questions about P&L management, be sure to detail your hands-on experience managing budgets, analyzing financial statements, and making decisions that drive profitability. Provide examples of how you’ve turned around underperforming brands or products.

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Describe a successful product launch you oversaw.

When answering this question, recount a specific product launch where your strategic insight led to measurable success. Discuss the planning, marketing, and execution phases, emphasizing key metrics that demonstrate the product's impact.

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How do you ensure your marketing strategies align with consumer insights?

To address this, explain your method for leveraging consumer research and market data to guide your strategies. Emphasize collaboration with various teams to distill insights and create messaging that resonates with target audiences.

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What strategies would you employ to grow the BlenderBottle and Whiskware brands?

Discuss innovative marketing approaches, product diversification, and potential partnerships. Stress the importance of understanding consumer needs and remaining adaptable to market trends as part of your growth strategy.

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How do you foster collaboration among cross-functional teams?

Explain your commitment to creating an open environment where ideas can be freely shared. Talk about organizing workshops or regular touchpoints to ensure everyone stays informed, aligned, and able to contribute effectively.

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What role does data play in your decision-making process?

Share how you utilize data to inform strategy and measure success. Mention specific metrics you track and how these insights guide your decisions on product developments, marketing strategies, and resource allocation.

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How do you handle failure or setbacks in brand management?

Discuss your approach to setbacks by emphasizing your resilience and learning mindset. Share specific examples of how you analyzed failures to develop strategies for improvement and iteration.

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How would you pitch a brand plan to internal stakeholders?

When answering, highlight the importance of clarity, engagement, and backing your pitch with data. Talk about tailoring the presentation to address stakeholders’ interests, concerns, and anticipated outcomes.

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What are the key elements of a successful brand campaign?

Share that a successful brand campaign combines a compelling message, audience targeting, creativity, and measurable objectives. Share your experience in aligning these elements to achieve impactful results.

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We are no ordinary company. We believe in innovation, quality, and excellence. We challenge the status quo. We deliver solutions. Driven by passion, and customer focus, we design and manufacture high-quality products that simplify and improve ever...

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Full-time, on-site
DATE POSTED
April 20, 2025

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