Senior Manager, Integrated Campaigns

As a Senior Manager, Integrated Campaigns at Twilio, your key responsibilities will include leading the strategy and execution of multi-channel campaigns that drive awareness and generate pipeline specifically tailored to our NAMER market. You will manage a talented team, collaborate with various departments such as product marketing and sales, and build strong relationships with agency partners to execute cohesive campaigns.

To qualify as a Senior Manager, Integrated Campaigns at Twilio, you should have over 12 years of experience in developing strategic B2B campaigns and demand generation programs, alongside a profound understanding of full-funnel marketing metrics. Excellent communication skills, experience in team management, and previous success in multi-channel marketing are essential to succeed in this role.

Twilio emphasizes collaboration and analysis to ensure the success of its Integrated Campaigns. By aligning closely with product marketing, content, and sales teams, the Senior Manager will design campaigns based on solid data insights, assess their performance at every funnel stage, and continuously innovate using trends and feedback to optimize efforts.

A successful Senior Manager, Integrated Campaigns at Twilio should possess strong analytical skills, a deep understanding of marketing metrics, excellent writing abilities, and a knack for creative thinking. Moreover, experience with marketing tools such as Salesforce and proficiency in presentation skills are also highly valuable in this role.

Twilio fosters a culture of growth and development, providing ample opportunities for the Senior Manager, Integrated Campaigns to advance their career. By leading impactful campaigns, nurturing team talent, and presenting strategies to senior leadership, you'll be in a prime position to contribute to Twilio’s success and potentially grow into higher executive roles within the organization.

Share specific examples of past campaigns you've managed, detailing the channels used and the results achieved. Highlight your ability to coordinate across different marketing functions and how you utilized data to inform decisions and optimize campaign performance.

Emphasize your teamwork skills. Discuss instances where you successfully collaborated with product marketing, sales, or creative teams to achieve campaign objectives. Highlight the importance of clear communication and aligning on goals to drive success.

You could explain your method for mapping the customer lifecycle and share how you've gathered insights about buyer behavior. Mention any tools or frameworks you've used to analyze data and inform campaign strategies.

Provide a specific example of a campaign where you took a creative risk or introduced an innovative tactic. Explain how you evaluated the potential impact and the outcome of that decision.

Discuss the key performance indicators you track as part of your evaluation process, how you analyze data to draw insights, and your approach to communicating results to stakeholders for future improvements.

List the tools you're proficient in, such as Salesforce, Google Analytics, or Marketing Automation platforms. Describe how you've used these tools to monitor campaign progress, analyze outcomes, and inform future strategies.

Talk about your experience in creating strategic plans while ensuring they are actionable. Mention how you prioritize tasks, delegate effectively, and facilitate team collaboration to meet campaign goals.

Share specific experiences where you successfully managed campaign budgets, including how you defined budget needs, tracked expenses, and ensured that spending aligns with expected outcomes.

Discuss the importance of constructive feedback, how you have reacted to it in the past, and how you’ve used it to enhance campaign effectiveness and foster relationships with your team and stakeholders.

Indicate that customer feedback is invaluable. Share examples of how you've implemented feedback to improve campaign strategies, align better with customer needs, and ultimately drive better results.