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Senior Tradeshow and Events Manager

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

Verisk Marketing Solutions is a division of Verisk focused on helping marketers and platform partners maintain a complete picture of consumer profiles and in-market behavior, so they can personalize interactions aimed at engaging the right person, with the right message, at the right time — all of which is compliant with state and federal rules for permissible collection and use of consumer data and right to opt-out.

Position Overview:  

We are seeking a dynamic and experienced Senior Tradeshow and Events Manager to lead the strategy, planning, and execution of Verisk Marketing Solutions tradeshows and events. The ideal candidate has 5 to 7 years of experience in event management, with a strong background in strategic planning, flawless event execution, leveraging social media to maximize event impact, and post-event analysis. This role will be critical in enhancing brand visibility, fostering client relationships, and driving pipeline.

Key Responsibilities:  

  • Event Strategy & Planning:  
    • Develop and implement a comprehensive tradeshow and event strategy aligned with organizational goals
    • Identify key tradeshows, conferences, and events that align with company objectives and target audience
    • Manage the annual events calendar and budget, ensuring all events deliver ROI
    • Conduct pre-event research to identify trends, competitive benchmarks, and opportunities for differentiation
  • Event Execution:  
    • Oversee end-to-end event logistics, including booth design, vendor management, staffing plans, and onsite coordination
    • Collaborate with cross-functional teams (marketing, sales, product, and corporate teams etc.) to create impactful event experiences
    • Manage contracts with vendors, venues, and other external partners to ensure seamless event delivery
    • Lead the onsite event team, ensuring smooth operations and exceptional attendee experiences
  • Content, Social Media & Digital Integration:  
    • Collaborate closely with the Content Marketing Manager to align and create cohesive event promotion (email and social media) strategies with overall brand messaging and digital objectives 
    • Work with the Social Media Manager to create engaging content, including live posts, videos, and updates, to amplify event reach and engagement
    • Provide input on event-related social media campaigns and ensure timely posting in coordination with the Social Media Manager
    • Integrate event strategies with broader digital marketing efforts for maximum impact.  
  • Post-Event Analysis & Reporting:  
    • Leverage technology to report on event success including multi-touch attribution.
    • Conduct post-event evaluations to assess performance against goals, including attendance, engagement, and lead generation 
    • Prepare detailed debriefs summarizing successes, challenges, and opportunities for improvement
    • Use analytics to refine future event strategies and maximize impact

Qualifications

  • Bachelor’s degree in Marketing, Communications, Hospitality, or a related field
  • 5 to 7 years of proven experience in tradeshow and event management, with a track record of successful execution
  • Excellent data-first skills across tracking, measurement and analytics to deliver ROI, insights and strategy recommendations
  • Experience building and monitoring dashboards that demonstrate ROI and business impact
  • Experience developing and managing event strategies that align with business objectives.  
  • Proficiency in social media platforms and tools
  • Strong project management skills, including budgeting, scheduling, and vendor management
  • Exceptional organizational skills with keen attention to detail and the ability to manage multiple projects simultaneously

Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. 

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland.  We value learning, caring and results and make inclusivity and diversity a top priority.  In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We’re 7,000 people strong.  We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

 

Verisk Businesses

Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disabilityVerisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

https://www.verisk.com/company/careers/

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/ 

 

 

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What You Should Know About Senior Tradeshow and Events Manager, Verisk

Are you ready to take your event management skills to the next level? Verisk Marketing Solutions, based in Oakbrook Terrace, IL, is on the lookout for a Senior Tradeshow and Events Manager who can spearhead our comprehensive event strategy and execution. In this role, you’ll have the opportunity to make a significant impact on our brand visibility and client relationships while driving our sales pipeline. The ideal candidate brings 5 to 7 years of hands-on experience in tradeshow and event management, demonstrating a keen eye for strategic planning, outstanding execution, and the use of social media to amplify event success. You’ll collaborate with cross-functional teams to create unforgettable experiences while overseeing everything from booth design to vendor contracts. With a data-focused approach, you'll analyze post-event performance and refine future strategies. Join us in empowering businesses and communities through innovative data insights and create engaging experiences that resonate with our audiences. If you’re passionate about events and looking to innovate within a supportive company culture, this position is a perfect fit for you!

Frequently Asked Questions (FAQs) for Senior Tradeshow and Events Manager Role at Verisk
What are the key responsibilities of a Senior Tradeshow and Events Manager at Verisk Marketing Solutions?

The Senior Tradeshow and Events Manager at Verisk Marketing Solutions is responsible for developing and executing a comprehensive event strategy, overseeing all logistics for successful tradeshow participation, collaborating across teams, and managing post-event analysis to ensure continuous improvement in event effectiveness.

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What qualifications do you need to become a Senior Tradeshow and Events Manager at Verisk?

To qualify for the Senior Tradeshow and Events Manager position at Verisk Marketing Solutions, candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field and have 5 to 7 years of proven experience in tradeshow and event management with strong project management skills.

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How does the Senior Tradeshow and Events Manager role contribute to Verisk's business objectives?

The Senior Tradeshow and Events Manager plays a critical role in enhancing Verisk's brand visibility by connecting with key audiences at industry events, which helps foster client relationships and drives the sales pipeline, ultimately aligning with the company's overall business goals.

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What skills are essential for the Senior Tradeshow and Events Manager position at Verisk?

Essential skills for the Senior Tradeshow and Events Manager role at Verisk include exceptional organizational abilities, strong proficiency in social media platforms, excellent data analytics skills, and the capability to manage multiple projects simultaneously while ensuring all events deliver measurable ROI.

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What is the workplace culture like at Verisk Marketing Solutions for a Senior Tradeshow and Events Manager?

Verisk Marketing Solutions fosters an inclusive and diverse workplace culture, recognized as a Great Place to Work. Employees are encouraged to be their authentic selves while receiving support and opportunities for professional growth, making it a highly rewarding environment for a Senior Tradeshow and Events Manager.

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Common Interview Questions for Senior Tradeshow and Events Manager
Can you describe your experience in managing large-scale events?

Focus on your previous experiences with specific events, the scale of those operations, and highlight your successes. Mention your strategic planning process, logistics management, and how you dealt with any challenges during the events.

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How do you measure the success of an event?

Discuss the metrics you use to assess event success, such as attendance numbers, lead generation, and post-event feedback. Emphasize your experience with data analysis and how you use these insights to refine future events.

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What strategies do you use to promote events on social media?

Share your understanding of social media platforms and how you leverage them for event promotion. Explain the types of content you create and how you engage with the audience before, during, and after the events.

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How do you handle unexpected problems during an event?

Describe your problem-solving skills and any specific instances where you successfully navigated issues during an event. Emphasize your ability to remain calm under pressure and your experience in finding quick solutions.

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How do you align events with the overall marketing strategy?

Talk about how you work collaboratively with marketing teams to integrate event messaging with broader campaigns. Discuss your approach to ensuring that events resonate with target audiences and support organizational goals.

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What budgeting techniques do you use for event planning?

Explain your process for creating and adhering to budgets for events. Discuss how you track spending, evaluate vendor costs, and ensure each event provides a return on investment.

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Can you give an example of how you utilized analytics in your previous events?

Describe a specific instance where you used analytics to assess and improve event performance. Discuss tools you’ve used and the insights gained that informed future event strategies.

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What role does collaboration play in your event management process?

Highlight your experience working with cross-functional teams and the importance of open communication. Share examples of successful teamwork in previous events and how it contributed to overall success.

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How do you stay updated with industry trends in event management?

Discuss your commitment to professional development, including subscriptions to industry publications, attending webinars, or networking. Share how you apply new trends and insights to improve your event strategies.

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What makes a tradeshow successful in your opinion?

Share your criteria for a successful tradeshow, including factors like attendee engagement, meeting business objectives, and generating leads. Discuss how you plan to achieve these outcomes as a Senior Tradeshow and Events Manager at Verisk.

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To be the leading strategic data, analytics and technology partner to the global insurance industry by delivering value to our clients through knowledge, expertise and scale.

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Full-time, on-site
DATE POSTED
December 5, 2024

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