NGS Academic Sales Specialist - Boston

As an NGS Academic Sales Specialist at Twist Bioscience, you will be responsible for generating leads, engaging with both new and existing customers, and creatively presenting the company’s innovative products. This involves strategic outreach and sales strategies, managing customer relationships post-sale, and collaborating with your sales team to meet revenue goals while fostering long-term business relationships.

To qualify for the NGS Academic Sales Specialist role at Twist Bioscience, candidates should possess a Bachelor’s degree in Biology or Genetics, along with a minimum of 2 years of experience in a life science lab or sales role. A strong understanding of Molecular Biology and Genetics, exceptional verbal and written communication skills, and proficiency in using Zoom for presentations are essential for success in this position.

Twist Bioscience is committed to employee growth and offers a supportive environment for NGS Academic Sales Specialists to develop their skills continuously. You’ll have opportunities for ongoing learning beyond initial onboarding, including access to training resources and collaborative experiences with experienced team members to enhance your sales and scientific expertise.

Teamwork is pivotal for NGS Academic Sales Specialists at Twist Bioscience. You’ll collaborate closely with field-based members of the sales team, sharing insights and strategies to drive revenue opportunities and achieve common goals. The role thrives on synergy and effective communication, making it essential to work well in a team environment while also excelling as an individual contributor.

NGS Academic Sales Specialists at Twist Bioscience promote groundbreaking DNA synthesis solutions that support advancements in healthcare, agriculture, data storage, and industrial chemicals. By effectively presenting the company’s silicon-based DNA synthesis platform, you help researchers and organizations tap into unprecedented precision and scalability for their projects.

In response to this question, emphasize your strategies for identifying new leads, such as leveraging industry events, using social media platforms, and employing targeted outreach through webinars or networking. Demonstrate your analytical mindset by discussing how you evaluate lead quality and use data-driven decisions to optimize your sales efforts.

When answering, focus on a specific example where you navigated challenges with a customer, detailing the problem, your approach to resolving it, and the positive outcome. Highlight your communication skills and ability to turn a challenging situation into a strong, collaborative partnership.

Share your techniques for breaking down complex topics into simpler concepts, using analogies or relatable examples. Discuss your focus on understanding the audience's needs and tailoring your presentation to address their specific interests while still showcasing the unique benefits of the product.

Demonstrate your commitment to professional development by discussing sources you utilize to remain informed, such as industry publications, webinars, and networking events. You can also mention any academic courses or workshops you’ve attended to deepen your understanding of these fields.

Discuss the importance of collaboration in your sales strategy, highlighting how you coordinate with team members to develop comprehensive plans for approaching potential clients. Share an example of a successful team project that achieved significant sales results through combined efforts.

Provide a detailed account of a specific instance where you surpassed sales goals, explaining the strategies and tactics you used. Emphasize your proactive outreach, understanding of customer needs, and ability to adapt your approach based on feedback or changing circumstances.

Illustrate your organizational skills by discussing the tools and methods you employ to prioritize tasks, such as setting milestones, using project management software, or maintaining a priority list. Mention how you ensure that urgent customer needs are met while also focusing on long-term sales strategies.

Talk about your strategies for conveying urgency, such as highlighting limited-time offers, showcasing market trends, or articulating the competitive advantages of acting quickly. Share how you reassure clients that prompt decisions can lead to significant benefits for their business or project.

Articulate your approach to objections by focusing on active listening and understanding the customer's concerns. Discuss how you prepare for potential objections ahead of time and offer solutions that address specific issues, ultimately guiding the conversation back to the value of Twist’s offerings.

Share your passion for the intersection of science and sales, expressing admiration for Twist Bioscience's innovative DNA synthesis technology. Discuss your alignment with the company's mission and values, and explain how your background in molecular biology positions you to contribute effectively while growing within the organization.