NGS Sales Specialist - BeNeLux

The NGS Sales Specialist at Twist Bioscience is responsible for achieving quarterly and annual revenue targets, developing key customer relationships, delivering accurate forecasts, and providing insights on customer needs. This role also involves collaborating with internal teams to streamline processes and maximizing growth opportunities.

To become an NGS Sales Specialist at Twist Bioscience, you should have 3-5 years of experience in life science sales, particularly next-generation sequencing products. A Bachelor's degree in Biology or a related field is preferred, along with strong consultative selling skills and technical knowledge of sequencing applications.

At Twist Bioscience, customer feedback is crucial for the development of our next-generation sequencing products. The NGS Sales Specialist not only delivers this feedback but also identifies unmet customer needs, ensuring our team remains at the cutting-edge of innovation to meet industry demands.

Market awareness is vital for the NGS Sales Specialist at Twist Bioscience. You are expected to stay updated on competitor activities and commercial strategies, which will allow you to leverage market insights and improve our offerings, ensuring that we stay ahead in the rapidly evolving genomics landscape.

Essential skills for success as an NGS Sales Specialist at Twist Bioscience include strong communication and presentation abilities, proven consultative selling skills, strategic thinking, and the capacity to work collaboratively within a dynamic team environment, striving to meet ambitious growth targets.

Building relationships with new clients involves understanding their unique needs, maintaining open communication, and consistently following up to establish trust. Make sure to highlight specific examples of successful client interactions in your responses.

When discussing your experience with Next Generation Sequencing products, focus on specific applications you've worked with, the sales strategies you employed, and how these experiences have prepared you to excel at Twist Bioscience.

Staying current in the life sciences industry is essential. Discuss your habits of subscribing to relevant journals, attending webinars, and participating in industry events that allow you to expand your knowledge and adapt your sales strategies accordingly.

When answering this question, share specific strategies you've utilized to meet and exceed sales targets, such as using data analytics for forecasting, engaging in targeted outreach, and building strong customer relationships to drive repeat business.

Provide a detailed account of a particularly challenging sale, focusing on the obstacles you faced and the strategies you employed to overcome them. This demonstrates problem-solving skills and resilience.

Discuss your systematic approach to competitor analysis: identifying key competitors, evaluating their product offerings, pricing strategies, and market positioning, which will inform your sales strategy at Twist Bioscience.

Emphasize the importance of customer feedback in refining your sales process. Talk about how you actively seek feedback after sales calls and how you relay this information back to the team to drive future innovations.

Explain your familiarity with Salesforce, highlighting how you would use it for tracking customer interactions, managing relationships, and ensuring timely follow-ups to improve sales performance and customer satisfaction.

Detail your involvement in a successful marketing campaign, concentrating on your role, the goals of the campaign, and the outcomes you achieved. Include metrics if possible to quantify your success.

Discuss both intrinsic and extrinsic motivators that drive your passion for sales, such as achieving personal growth, meeting challenges, and making a meaningful impact through innovative products like those offered by Twist Bioscience.