Senior Product Marketing Manager

As a Senior Product Marketing Manager at Ultima Genomics, your key responsibilities include developing and executing marketing strategies for both new and existing products, creating impactful marketing campaigns, and managing lead generation efforts. You'll collaborate cross-functionally with R&D and commercial teams, ensuring alignment with the company's goals while staying up to date on industry trends. Additionally, you'll focus on omnichannel marketing efforts to build brand visibility and engage with various customer segments.

To be considered for the Senior Product Marketing Manager role at Ultima Genomics, candidates should possess a minimum of 8 years of experience in the Life Science or Biotech industry, particularly in genomics or next-generation sequencing (NGS) marketing. A bachelor's degree is required, with advanced degrees highly desirable. Candidates should also demonstrate expertise in omnichannel marketing, marketing automation tools, and strong organizational skills.

At Ultima Genomics, we believe in nurturing talent and encouraging continuous learning. The Senior Product Marketing Manager will have opportunities to attend workshops, industry conferences, and obtain relevant certifications. Our collaborative work environment also stimulates knowledge sharing among diverse teams, allowing you to grow professionally while contributing to cutting-edge genomics technologies.

The Senior Product Marketing Manager position at Ultima Genomics is designed to be remote, providing flexibility to work from your preferred location. However, candidates should be open to domestic travel up to 20% for team meetings and events, which helps maintain strong collaboration with colleagues in-person.

Essential skills for a Senior Product Marketing Manager at Ultima Genomics include a strong background in omnichannel marketing, expertise in CRM and marketing automation tools, exceptional storytelling and communication abilities, and solid organizational skills. A creative mindset and the capability to work collaboratively across teams are also important to effectively drive the company's marketing initiatives.

When developing a marketing strategy for a new product as a Senior Product Marketing Manager, I start by conducting thorough market research to understand customer needs, competitive landscape, and industry trends. I then create a clear value proposition and establish the target audience, followed by laying out a detailed plan that includes channel selection, pricing strategy, and key messaging aligned with the company’s goals.

In a previous role, I led a successful omnichannel marketing campaign for a genomics product launch that included email marketing, webinars, and social media promotion. The campaign resulted in a 30% increase in lead generation and improved engagement through targeted messaging that addressed our audience's pain points and showcased the product's benefits.

I have extensive experience with tools like Marketo and Salesforce for managing marketing automation. I prefer these tools for their robust features that allow for personalized communication, lead scoring, and campaign analytics, enabling me to optimize marketing efforts based on performance data and drive better engagement with our audience.

To stay informed about the latest trends in the life sciences industry, I regularly read industry publications, attend webinars, and participate in conferences. Additionally, I engage with professional networks on platforms like LinkedIn and collaborate with colleagues, which helps me gain insights and share knowledge about emerging technologies and market dynamics.

Cross-functional collaboration is essential in my marketing strategies as it ensures that marketing efforts align with R&D and commercial objectives. By communicating regularly with different departments, I can gather insights that inform product positioning and enhance campaigns, ultimately leading to successful market adoption.

I have implemented various lead generation methodologies, such as content marketing, webinars, and targeted email campaigns. By analyzing data points, I refine these strategies to attract high-quality leads while creating valuable content that addresses customer challenges and positions our products as solutions.

Success measurement is based on key performance indicators (KPIs) such as lead conversion rates, engagement levels, and return on investment (ROI). I create a dashboard that tracks these KPIs throughout the campaign lifecycle, using the data to refine our approach and improve performance continuously.

Preparing for a major industry event begins with setting clear objectives and creating a comprehensive strategy that includes defining our target audience, developing engaging presentations, and creating promotional materials. I also ensure that we have follow-up plans in place to convert leads and enhance relationships post-event.

Handling tight deadlines involves strong organizational skills and prioritization. I start by listing tasks based on urgency and importance, using project management tools to track progress. Effective communication within the team helps to delegate tasks, ensuring work completion without compromising quality.

Storytelling is vital in product marketing as it enables us to connect with customers on an emotional level. A compelling story highlights not only the features of a product but also its benefits and impact on the lives of our customers, fostering engagement and driving brand loyalty.