Technical Product Marketing Manager

The Technical Product Marketing Manager at Viam is responsible for translating complex technical information into compelling narratives tailored to enterprise decision-makers. This role involves creating various sales enablement materials such as architecture diagrams, technical one-pagers, and demo scripts. Collaboration with cross-functional teams is key, as is maintaining a deep understanding of Viam's platform and products. Additional responsibilities include producing engaging content that meets buyer needs and synthesizing insights from customer interactions.

Candidates for the Technical Product Marketing Manager role at Viam should possess a strong technical foundation, ideally in engineering or a related field, along with solid marketing instincts. Clear written and visual communication skills tailored to technical products are essential, as is experience in creating technical collateral for audiences. While not required, familiarity with enterprise SaaS or the robotics industry is preferred. Curiosity and a collaborative mindset will also be beneficial in this role.

Viam supports its Technical Product Marketing Managers by fostering a collaborative work environment and encouraging open communication across teams. Managers will have access to comprehensive resources and ongoing feedback, which is essential for developing effective marketing strategies. The company also values curiosity and initiative, allowing team members to champion their ideas and suggestions to strengthen Viam’s technical narrative.

At Viam, Technical Product Marketing Managers enjoy a competitive salary range between $150,000 - $170,000, supplemented by a comprehensive Total Rewards package that includes equity grants and full health coverage. Additional perks include generous paid vacation, a wellness stipend, commuter benefits, and daily office lunches, ensuring a balanced and rewarding work experience.

Viam promotes a vibrant, vision-driven culture where collaboration and accountability are paramount. The company values diverse perspectives and encourages employees to act decisively and lead with curiosity. Technical Product Marketing Managers will find an inclusive environment that supports professional growth and fosters innovative ideas, essential for driving Viam's mission forward.

When prioritizing tasks, it's essential to align with the team’s goals and focus on high-impact projects. Stay engaged with cross-functional teams to understand their immediate needs and adjust your priorities accordingly. Using organizational tools or frameworks like Eisenhower’s Matrix can also help in distinguishing urgent tasks from those that are essential in the long run.

In an effective response, highlight a specific project where you transformed technical jargon into easily digestible content. Explain your process of understanding the technical aspects, collaborating with engineers or developers, and creating content that resonated with your target audience. Focus on the impact this content had on customer understanding or sales metrics.

Speak about the types of sales enablement materials you have created, such as one-pagers or demo scripts. Discuss how you collaborated with sales teams to understand their challenges and ensure that the materials you created effectively addressed customer concerns. Share any metrics that showcase the success of these materials in supporting the sales process.

Stress the importance of continuous learning through various means such as attending industry conferences, participating in webinars, subscribing to relevant publications, and engaging with online communities. You might also mention your proactive approach to seeking mentorship or collaboration with thought leaders to stay informed about emerging trends and technologies.

Effective strategies include fostering open communication by regularly scheduling collaborative meetings and sharing updates. Ensuring you actively listen to their insights and integrate their feedback is crucial. Utilizing collaborative platforms for documentation and progress tracking can help keep everyone aligned and engaged in the product marketing process.

Customer feedback is invaluable in shaping marketing initiatives. Discuss your methods for collecting feedback, whether through surveys, customer interviews, or user testing, and how you analyze this data to refine messaging and product positioning. Share examples of how you've adjusted marketing strategies based on customer insights in the past.

Addressing negative feedback should be approached with humility and an open mind. Explain how you would analyze the feedback, engage in constructive discussions with stakeholders, and identify areas for improvement. Emphasize the importance of viewing such feedback as an opportunity to enhance your marketing efforts and better meet customer needs.

Discuss metrics that are most relevant to the technical landscape, such as conversion rates, engagement levels on sales collateral, and customer retention rates. Explain your approach to setting clear KPIs before launching campaigns and using analytics tools to track performance, ensuring you continually optimize based on results.

Balancing creativity with technical accuracy requires a keen understanding of both technical details and storytelling. You should explain your process of first deeply understanding the technical product before brainstorming creative ways to present it. You can mention seeking collaboration from subject matter experts to ensure content accuracy while maintaining a creative edge.

Your response should reflect the alignment between your passions and Viam’s mission. Talk about your enthusiasm for automation and AI, the exciting challenges the role presents, and the opportunity to work at the forefront of technological advancements in such a collaborative environment. Highlight how you aim to contribute to Viam’s success with your skills and experiences.