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Director, VAS Commercialization - job 2 of 11

The Director, VAS Commercialization will partner closely with the VAS product businesses units, regional GTM leads and solutions teams to govern and enable the process of bringing new products and services to market. This role focuses on ensuring products are aligned to client needs, ready for distribution to customers, and enabled to be sold and activated. The Director will work closely with regional sales and product leaders to support and enable those teams for success, as well as with other teams within the VAS Strategy and Commercial Operations organization.

This role sits at the intersection of multiple product organizations and all regions of Visa, requiring organizational savvy and strong interpersonal skills. The ideal candidate will have hands-on experience launching products to clients in a B2B environment, with a proven track record of success in fast-paced environments with demanding timelines.

This is a unique opportunity to drive product delivery excellence within Visa’s business while collaborating with key members of the Product Organization on a regular basis. This role reports to the Senior Director, VAS Commercialization.

Essential Functions

  • Manages commercialization of VAS products through the product and delivery lifecycle, aligns to the standards and processes set by global product team
  • Supports adherence to the governance steps for product/solution GTM, ensuring that we have consistent standards regarding market readiness and availability- across all products and regions- and ensures that functions such as sales and CS are 'ready'
  • Runs top-line global GTM initiatives, managing reporting and coordination with both regional GTM and global stakeholders to ensure success
  • Enables the hub structure of the Global GTM team for GTM teams in the regions- provides central enablement for sales enablement, marketing and support- operating across these critical teams to ensure markets have solutions with proper infrastructure to be marketed and sold

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$125000 / YEARLY (est.)
min
max
$100000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, VAS Commercialization, Visa

At Visa, we are excited to announce an opportunity for a Director, VAS Commercialization to join our dynamic team in Austin. In this pivotal role, you will be partnering closely with various VAS product business units, regional go-to-market (GTM) leads, and solutions teams to streamline the process of bringing innovative products and services to market. Your focus will be on ensuring that our products align with client needs and are primed for distribution, sales, and activation. Collaboration is key here; you will work hand-in-hand with regional sales and product leaders to empower their teams, all while liaising with other departments within the broader VAS Strategy and Commercial Operations organization. This position requires a savvy understanding of our multifaceted product landscape across Visa’s various regions. The ideal candidate will possess hands-on experience in launching products in a B2B context and have a proven track record of thriving in fast-paced environments where meeting demanding timelines is the norm. This unique opportunity allows you to drive product delivery excellence while working closely with key members of Visa’s Product Organization. As you report to the Senior Director, VAS Commercialization, you will be at the forefront of decision-making that impacts our global GTM initiatives. This is a hybrid position, with specific in-office expectations to be defined by your hiring manager.

Frequently Asked Questions (FAQs) for Director, VAS Commercialization Role at Visa
What are the responsibilities of the Director, VAS Commercialization at Visa?

The responsibilities of the Director, VAS Commercialization at Visa include managing the commercialization of VAS products throughout their lifecycle, ensuring alignment with global product standards, and driving adherence to governance steps for go-to-market readiness. This role also supports regional GTM teams, oversees global initiatives, and facilitates collaboration with various organizational functions to enhance market readiness and distribution.

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What qualifications are required for the Director, VAS Commercialization position at Visa?

Candidates for the Director, VAS Commercialization position at Visa should have hands-on experience in B2B product launches. A strong track record in fast-paced environments, outstanding interpersonal skills, and a deep understanding of how to navigate complex organizational structures are also essential. Familiarity with sales enablement and product delivery excellence will significantly enhance the profile of potential candidates.

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How does the Director, VAS Commercialization collaborate with sales teams at Visa?

Collaboration is vital for the Director, VAS Commercialization at Visa. This role directly supports regional sales teams, enabling them to understand new product offerings and equipping them with the necessary tools to succeed. The Director will provide guidance on market readiness and ensure that all stakeholders are aligned when introducing new products to customers.

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What is the work environment like for the Director, VAS Commercialization role at Visa?

The Director, VAS Commercialization role at Visa is a hybrid position, allowing for a flexible work arrangement. While certain office days will be specified by the hiring manager, the role encourages collaboration and interaction with teammates across various departments and regions, making it a versatile and engaging work environment.

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What are the key skills needed for the Director, VAS Commercialization at Visa?

Key skills for the Director, VAS Commercialization at Visa include strong organizational savvy, excellent communication abilities, and a deep understanding of product commercialization processes in the tech space. Additionally, skills in stakeholder management, strategic thinking, and the capacity to handle multiple priorities in demanding timelines are essential.

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Common Interview Questions for Director, VAS Commercialization
Can you describe your experience with B2B product launches?

When answering this question, share specific examples of B2B product launches you've managed, focusing on your role in coordinating between various teams and ensuring market readiness. Highlight the strategies you implemented to engage clients and ensure successful adoption.

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How do you prioritize competing projects in a fast-paced environment?

Discuss your approach to prioritization, including how you assess project timelines and resource availability. Mention tools or frameworks you use to manage your workload and how effective communication with stakeholders plays a critical role in meeting deadlines.

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What is your approach to stakeholder management?

Explain your methods for building relationships with key stakeholders, including regular updates and feedback loops. Illustrate how you ensure everyone is aligned on goals and expectations throughout the product commercialization lifecycle.

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Tell me about a time you faced a challenge during a product launch. How did you handle it?

Use a specific example to demonstrate your problem-solving skills. Describe the challenge, the actions you took to address it, and the outcome. Emphasize your ability to adapt quickly to changes and collaborate with your team to find solutions.

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How do you ensure products meet client needs before going to market?

Share your process for validating product-market fit, including conducting market research, gathering client feedback, and collaborating with product teams. Highlight your commitment to quality and customer-centric strategies in the commercialization process.

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What metrics do you use to measure the success of a product launch?

Discuss key performance indicators (KPIs) that are relevant to product launches, such as user adoption rates, revenue growth, and customer satisfaction. Explain how you analyze these metrics post-launch to inform future strategies.

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How do you align with marketing teams during product commercialization?

Explain your approach to collaborating with marketing teams, including the importance of clear communication regarding product features, target audience, and promotional strategies. Share how this collaboration enhances market readiness.

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What strategies do you implement to facilitate cross-department collaboration?

Talk about specific methods you use to foster cross-department collaboration, such as regular team meetings, collaborative project management software, and shared objectives. Emphasize the importance of unity in achieving successful product launches.

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What challenges do you foresee in the VAS commercialization process at Visa?

Share your insights on potential challenges, such as evolving client expectations or market dynamics. Discuss how your proactive planning and adaptability can help navigate these challenges effectively.

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How do you stay updated on industry trends relevant to VAS commercialization?

Discuss the methods you use to stay informed about industry trends, such as attending industry conferences, reading industry publications, and engaging with thought leaders on social media. Mention how this knowledge informs your approach to product commercialization.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 9, 2025

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