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Marketing Coordinator, U.S. Client Marketing - job 18 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$75000 / YEARLY (est.)
min
max
$65000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Join us at Visa as a Marketing Coordinator for U.S. Client Marketing in Foster City! It’s an exciting time to be part of the U.S. Marketing Services team as we focus on building deeper relationships with both Issuer and Merchant Clients. This role is about more than just marketing; you will be instrumental in executing client programs that amplify Visa's initiatives and enhance engagement. As a Marketing Coordinator, you will work hand-in-hand with Merchant Clients to create co-marketing plans that align with their business goals and those of Visa. Collaboration is key in this dynamic role, where you'll support internal teams and external agency partners to ensure smooth project management from start to finish. You'll utilize your skills in Microsoft PowerPoint and Excel to produce client materials that not only look great but also deliver results. Regular communication with clients through calls and meetings will be a significant part of your role, helping you build strong relationships. You'll also handle essential administrative duties, from managing budgets to tracking project timelines. This hybrid position offers flexibility, with in-office days to be confirmed by your hiring manager. Bring your results-driven attitude, adaptability, and a commitment to teamwork, and let’s make a meaningful impact together!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What are the responsibilities of a Marketing Coordinator at Visa?

The Marketing Coordinator at Visa is tasked with supporting the execution of B2B and B2C marketing programs by coordinating internal and external efforts. This includes project management support, leading client status calls, ensuring stakeholder approvals, and managing budgets. The role revolves around building best-in-class co-marketing plans that align Visa's initiatives with client expectations.

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What qualifications do I need to apply for the Marketing Coordinator position at Visa?

To qualify for the Marketing Coordinator role at Visa, candidates should have a proven history of effective teamwork, strong communication skills, and proficiency in Microsoft PowerPoint and Excel. Adaptability and a results-driven mindset are crucial, along with experience in project management and familiarity with managing budgets and timelines.

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How does a Marketing Coordinator at Visa manage client relationships?

As a Marketing Coordinator, managing client relationships involves direct communication through calls and meetings, where you'll provide updates on project progress and gather feedback. This role requires a proactive approach to ensure that both Visa’s and the clients' business goals are met, while also facilitating collaboration between various teams for seamless execution.

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What is the work environment like for a Marketing Coordinator at Visa?

The work environment for a Marketing Coordinator at Visa is dynamic and collaborative. You will work closely with internal teams and external partners, fostering teamwork while managing multiple projects simultaneously. The hybrid work model allows for flexibility, ensuring a balance between in-office collaboration and remote work.

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What skills are essential for success as a Marketing Coordinator at Visa?

Key skills for success as a Marketing Coordinator at Visa include strong organizational capabilities, effective communication, and project management skills. Adaptability, attention to detail, and the ability to work in a fast-paced environment are also crucial. Proficiency in tools like Microsoft PowerPoint and Excel is vital for creating compelling client presentations and managing project analytics.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
How do you prioritize your tasks as a Marketing Coordinator?

To prioritize tasks effectively, I first review all deadlines and deliverables. I utilize project management tools to keep track of progress and ensure that critical tasks are addressed first. Communicating with my team helps to realign priorities when needed to ensure we meet our goals collectively.

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Can you describe your experience with project management as it relates to a Marketing Coordinator role?

In previous roles, I have managed various marketing projects from inception to execution, coordinating with cross-functional teams and external agencies. I establish clear timelines, set milestones, and maintain open lines of communication to ensure project goals are met. My experience has equipped me with the skills to handle multiple projects efficiently.

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What strategies do you use to create effective co-marketing plans?

I adopt a collaborative approach when creating co-marketing plans, first identifying both Visa's and the client's goals. Gathering input from stakeholders ensures the plan reflects shared objectives. I then outline clear metrics for success and checkpoints for tracking progress, allowing for adjustments as necessary to maximize the impact.

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How do you handle feedback from clients regarding marketing materials?

I view client feedback as an opportunity for improvement. My approach involves actively listening to their concerns and suggestions. I ensure that I clarify points if needed and work swiftly to incorporate feedback into revisions. Maintaining transparency throughout the process fosters trust and strengthens the collaboration.

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How do you ensure effective communication in a cross-functional team?

Effective communication in cross-functional teams is achieved through regular status meetings, using collaborative tools, and establishing clear points of contact. I believe in fostering an open environment where all team members can voice their insights, which leads to better collaboration and project outcomes.

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What tools or software are you familiar with for project management?

I have experience using various project management tools such as Asana, Trello, and Microsoft Project. These platforms assist in tracking project timelines, tasks, and team communications. I'm adept at utilizing these tools to keep everyone aligned and informed.

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Can you give an example of a successful marketing program you coordinated?

In my previous position, I coordinated a large-scale marketing campaign that involved multiple stakeholders. I led the team through the planning, execution, and evaluation phases, ensuring all materials were reviewed and approved on time. The campaign exceeded our engagement targets by 20%, showcasing the importance of a structured approach.

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How do you manage tight deadlines while maintaining quality?

I prioritize tasks and focus on efficiency. Breaking projects into smaller stages allows me to meet deadlines without compromising on quality. I also allocate time for thorough reviews to catch any errors before finalizing materials, ensuring that we deliver the best possible product to our clients.

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What do you consider when developing budgets for marketing programs?

When developing budgets, I consider all necessary expenses, including creative services, media placements, and contingencies. It's important to align the budget with the expected outcomes and ROI to ensure financial viability. Regularly tracking expenditures against the budget helps to identify any discrepancies early on.

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What motivates you to excel in your role as a Marketing Coordinator?

I am motivated by the opportunity to creatively solve problems and make a tangible impact on client relationships through effective marketing strategies. The fast-paced environment keeps me engaged, and I take pride in contributing to the team’s success by fostering collaboration and innovation.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 18, 2025

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