Job details

Events Marketing Manager

Today, 67% of students and 82% of low-income students can’t read at grade level by the end of third grade. That’s when students are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it.

Ignite Reading delivers one-to-one virtual tutoring that teaches every student the foundational skills they need to become a confident, fluent reader. We pair students who need extra support with expert reading tutors who provide daily, 15-minute, Science of Reading-based instruction that rapidly closes their decoding gaps. We focus on the foundational reading skills—phonics, phonemic awareness, and sight words—kids need to master so they can decode a sentence. Students in Ignite Reading’s program achieve over 2 weeks of reading skills growth per week of instruction, and notably all students achieve the same outstanding results including students with IEPs, multilingual learners, students of color and those receiving free or reduced-price lunch.

Ignite Reading is a mission-driven public benefit corporation. We believe we can do well for our team members and shareholders while we solve one of the nation’s biggest challenges. We believe we will be more successful with a diverse team and are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion.

Your Role

As the Events Marketing Manager, you will lead the planning and execution of regional and national conference activations and virtual events for our sales team. This role will work with sales team members to propose, manage and execute event marketing activities that drive leads to their respective territories. Responsibilities will include but are not limited to crafting speaking proposals, organizing dinners and meet ups, managing conference logistics, conceptualizing trade show booths, and planning webinars that will generate qualified leads. We are seeking someone who is results oriented, a strong writer, highly organized, and above all, knows how to develop event marketing strategies to support sales teams. In this role, you’ll have the opportunity to build strong relationships with partners, vendors, and stakeholders, creating events that reflect the objectives of our company. The ideal candidate is a highly-skilled project manager, has excellent interpersonal communication skills, can point to successful examples of managing events that generated sales results, and can manage all aspects of both digital events (ex: webinars) and in-person events (ex: conference engagements).

Core Responsibilities

Develop and execute a comprehensive event marketing strategy for each sales territory that delivers on Ignite Reading’s business goals and enhances our brand presence in the market.
Oversee the end-to-end planning of conference and webinar activations and events, including budgeting, sponsorships and registrations, scheduling speakers, swag and materials, and vendor management, to ensure flawless execution.
Identify and support customers to participate in events such as webinars, conferences, and media opportunities, ensuring they feel confident and valued as Ignite Reading advocates.
Conduct post-event analysis, including gathering feedback and providing detailed reports on event success and areas for improvement.
Work closely with sales and marketing to ensure event content and messaging are aligned with broader company objectives.
Manage Ignite Reading’s swag inventory for sales and customer success teams. Manage budget, ordering, and select quality vendors.

Competencies

A minimum of 5 years experience driving qualified leads and deals for sales teams through in-person and digital event marketing
Strong project management experience and obsessive attention to detail
Strong written and verbal communication skills; experience crafting speaking proposals and presentation materials
Strong cross functional collaboration skills and experience supporting multiple sales team members
A discerning sense for identifying opportunities at events that drive new leads and envisioning new events that will drive qualified leads for Ignite Reading
Demonstrated experience using online project management software and CRM systems for analyzing performance. Ignite Reading uses Asana and HubSpot.

At Ignite Reading, we’ve decided to embrace a transparent compensation structure for a few reasons:

To promote fairness and equity: This approach supports fairness within our structure. When everyone knows how compensation decisions are made, it reduces the likelihood of pay discrimination based on factors like gender, race, relationships, or negotiation skills.

To provide accountability for our approach: The same role receives the same compensation, with no negotiation.

To build trust within the organization: When employees understand how their compensation is determined, they are more likely to trust organizational structures and decisions, which can lead to overall better culture.

To support legal considerations: Many states are moving to requiring compensation listed on job descriptions and we want to follow these rules.

Salary: $90,000

We also ensure you have the tools you need to thrive both in and out of work.

Employee Stock Options
Medical, Dental, and Vision (80% employee coverage, 70% dependent coverage)
401K + matching
Short-term disability (100% employer paid)
Technology Stipend
Unlimited PTO + 12 paid holidays
Professional Development Stipend
Wellness Reimbursement
Internet Stipend
12 Weeks of Parental Leave
Yearly Staff Retreathttps://app7.greenhouse.io/plans/4367078007/ramp_up/email_notifications
Voluntary Life Insurance

We believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!

We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.

Average salary estimate

$90000 / YEARLY (est.)

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$90000K

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What You Should Know About Events Marketing Manager, Ignite Reading

As the Events Marketing Manager at Ignite Reading, you'll step into an exciting role where your creativity meets strategy. This remote position is all about leading the charge in planning and executing both regional and national conference activations and virtual events tailored for our dynamic sales team. Picture yourself crafting compelling speaking proposals, organizing engaging dinners, and managing all the logistics for conferences—your expertise will directly drive leads to our sales territories. We’re on a mission to solve America’s reading crisis, and your commitment to excellence will help us build relationships with partners, vendors, and stakeholders while creating events that resonate with our core values. You'll collaborate closely with sales and marketing to align event messaging with broader company goals and provide an unforgettable experience for our customers. With your strong project management skills and knack for identifying opportunities at events, you’ll play a crucial role in our strategy to generate impressive sales results. If you’re a results-oriented professional with a passion for education, we’d love to have you join our diverse and inclusive team at Ignite Reading, where you can truly make a difference in students' lives and your career.

Frequently Asked Questions (FAQs) for Events Marketing Manager Role at Ignite Reading

What are the key responsibilities of the Events Marketing Manager at Ignite Reading?

The Events Marketing Manager at Ignite Reading is responsible for developing and executing a comprehensive event marketing strategy that aligns with business goals. Key tasks include managing logistics for conferences, webinars, and other events, crafting speaking proposals, and overseeing budgeting and vendor management to ensure successful activations that generate qualified leads.