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Sr. Director, Affluent & Consumer Segments - job 8 of 20

Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
  • Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
  • Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

  • Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
  • Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
  • Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

  • Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
  • Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
  • Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

  • Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members, enabling their professional growth and development.
  • Drive accountability and performance through clear objectives and regular feedback.

International Focus:

  • Leverage significant international experience to drive global strategies and adapt them to regional markets.
  • Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

  • While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.
     

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$150000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

Are you ready to take charge of a dynamic team at Visa as the Senior Director of Affluent & Consumer Segments? Based in the vibrant city of San Francisco, this role is crucial for shaping and executing strategies tailored for high-net-worth individuals and mass affluent consumers. You'll spearhead the innovation of Visa's core products including credit, debit, and prepaid solutions that cater specifically to this exclusive audience. Your leadership will be vital, as you'll collaborate closely with internal and external stakeholders, ensuring our offerings not only remain competitive but also resonate with consumer needs in the changing digital landscape. This position requires a strategic thinker who isn’t afraid to get hands-on with product development and market execution. You will mentor an exceptional team, fostering a culture of excellence and innovation, all while navigating the intricacies of local and global market dynamics. Whether enhancing existing products or launching new, tailored offerings, your impact will be significant. Come join Visa and lead us into the future of payment solutions for affluent consumers!

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa
What are the key responsibilities of the Sr. Director, Affluent & Consumer Segments at Visa?

As the Sr. Director, Affluent & Consumer Segments at Visa, your responsibilities will include developing comprehensive strategies for the Affluent Consumer Segments, leading product development initiatives, managing stakeholder relationships, mentoring a high-performing team, and applying your international experience to adapt strategies for various markets. Your role will be central to ensuring Visa remains a leader in providing tailored payment solutions.

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What qualifications are required for the Sr. Director, Affluent & Consumer Segments position at Visa?

To excel as the Sr. Director, Affluent & Consumer Segments at Visa, candidates should possess significant experience in product development and strategic planning within the financial services sector. A proven record in leadership, cross-functional collaboration, and stakeholder management is essential, particularly in addressing the unique needs of affluent consumers.

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How does the Sr. Director, Affluent & Consumer Segments contribute to Visa's overall business goals?

The Sr. Director, Affluent & Consumer Segments directly influences Visa's business objectives by creating innovative products that cater to high-net-worth individuals and maintaining a robust product set for mass affluent consumers. This strategic focus aligns with Visa's mission to lead in the global payments market while adapting to changing consumer demands.

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What makes the Sr. Director position at Visa unique compared to other financial services roles?

This Sr. Director role at Visa is unique due to its dual focus on high-level strategic leadership and hands-on product development specifically designed for affluent segments. It combines the need for innovative thinking with a deep understanding of market trends, making it a pivotal position that influences consumer engagement across varied international markets.

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What opportunities are available for career growth for the Sr. Director, Affluent & Consumer Segments at Visa?

The Sr. Director, Affluent & Consumer Segments role at Visa offers ample opportunities for career growth. By leading key initiatives and mentoring a talented team, you'll gain exposure to executive management and strategic decision-making processes. Your contributions could pave the way for advancement within Visa as well as enhance your industry reputation.

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Common Interview Questions for Sr. Director, Affluent & Consumer Segments
Can you describe your experience with product development in the financial services industry?

When asked about your product development experience, highlight specific examples where you led a team or initiative that resulted in successful product launches. Discuss your approach to understanding customer needs and how you translated those into actionable product strategies that align with corporate goals.

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How do you prioritize tasks and projects as a Senior Director?

For prioritizing tasks as a Senior Director, explain your methodology, such as using data-driven insights to assess market trends and potential impact. Emphasize how you balance immediate operational needs with long-term strategic goals by collaborating with various departments to ensure alignment.

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What strategies would you implement to improve Visa’s offerings for mass affluent consumers?

Discuss specific strategies that focus on customer insights and competitive analysis to refresh existing products and develop new offerings. Highlight how you'll engage directly with affluent customers to understand their pain points and preferences, translating that information into actionable product enhancements.

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What role does cross-functional collaboration play in your leadership style?

Explain how cross-functional collaboration is crucial in your leadership approach. Provide examples of how you’ve successfully aligned various departments towards a common goal, ensuring everyone from marketing to tech is on the same page during product development and launches.

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How do you keep up with trends in affluent consumer behavior?

To stay updated on affluent consumer behavior trends, outline your methods for sourcing industry reports, engaging with thought leaders, participating in relevant events, and utilizing analytics tools to gather data. Discuss how this knowledge informs product strategy and marketing initiatives.

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Describe your leadership style when mentoring your team.

Detail your leadership style by discussing how you promote a culture of innovation and support within your team. Highlight your commitment to providing constructive feedback, encouraging autonomy, and fostering professional development to help team members reach their potential.

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How do you measure the success of product launches?

When asked about measuring success, explain how you set specific KPIs aligned with strategic objectives. Discuss the importance of both qualitative and quantitative metrics, such as user engagement rates, revenue growth, and customer feedback, to evaluate the performance of newly launched products.

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What experience do you have with stakeholder management?

Illustrate your stakeholder management experience by providing examples of how you have successfully engaged different parties, including executive leadership, financial partners, and regional teams, to drive alignment and ensure smooth product launches.

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Can you provide an example of a successful innovative product you developed?

In response to this question, explain a specific innovative product you developed, the problem it aimed to solve, and the research and collaboration that went into it. Highlight the outcomes of the launch and the lessons learned throughout the process.

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What challenges do you foresee in the Affluent Consumer Segment, and how would you address them?

Addressing potential challenges, discuss factors such as changing consumer expectations or technological disruptions. Provide insights into your strategy for navigating these challenges, focusing on proactive measures and a willingness to adapt products to meet evolving market demands.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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