Product Strategist - Wizz - job 1 of 2

As a Product Strategist at Wizz, your main responsibilities will include analyzing the competitive landscape, identifying new business opportunities, and reporting directly to the CEO. You'll combine analytics with user research to enhance product performance by addressing user needs and leading product improvements. Additionally, managing product operations, contributing to strategic planning, and taking ownership of key metrics will be essential parts of your role.

To qualify for the Product Strategist role at Wizz, a candidate should have a Tier 1 academic background in business or engineering. A first experience in a fast-paced environment, such as a consulting firm, banking, startup, or scale-up, is preferred. While direct product management experience isn't mandatory, having a strong understanding of UI and UX will give you an advantage.

Wizz is looking for a candidate who is passionate about B2C mobile apps and possesses an analytical mindset. The ideal Product Strategist should be hyper-analytical, data-driven, and able to conduct robust testing of hypotheses. Being highly driven, autonomous, and fluent in English is important for successfully navigating this vibrant role within the team.

Joining Wizz as a Product Strategist offers an array of competitive benefits, including a competitive salary based on experience, Swile Lunch vouchers, and full gym coverage through Gymlib. Premium healthcare coverage for you and your family, an unlimited vacation policy, and remote work options on selected days are also part of the package. Voodoo prides itself on maintaining a healthy work culture!

Teamwork is essential for a Product Strategist at Wizz. You'll collaborate closely with a high-performing team of 20 individuals aiming to scale and enhance the user experience on the Wizz app. Engaging in a spirit of goodwill and creativity, you will contribute to a collaborative environment that fosters innovative thinking and high-quality output.

To analyze Wizz's competitive environment, I would start by conducting a thorough market analysis, identifying key competitors, and evaluating their strengths and weaknesses. This involves studying user reviews, understanding their feature sets, and measuring engagement metrics. Consulting user feedback would also be paramount to identify gaps in the market that Wizz could exploit.

Key metrics for Wizz's success could include monthly active users, user retention rates, engagement levels, and monetization figures. Identifying these metrics would help in evaluating the app's performance and guiding future product strategies based on user behavior and market trends.

In a previous role, I used data analysis to evaluate user engagement on an app feature. By analyzing usage statistics and conducting A/B testing, I determined which version of the feature users preferred. This evidence-based decision led to a subsequent redesign, significantly improving user satisfaction scores.

Leveraging user feedback for Wizz involves implementing robust channels for collecting input, such as surveys, app reviews, and social media interactions. I would then analyze this feedback to discern patterns and pinpoint areas for improvement, which can guide product development while ensuring users feel heard and valued.

Prioritizing features requires a balance between user needs, business goals, and technical feasibility. I would create a scoring system based on criteria such as potential user impact, alignment with strategic goals, and resource requirements, allowing the team to focus on delivering maximum value to Wizz users.

At one point in a project, we faced a sudden user drop-off rate. We held a quick analysis meeting, pinpointed inability to navigate certain features as a potential cause, and promptly ran usability tests. This quick response allowed us to iterate on design and enhance user experience, resulting in a swift recovery in engagement.

A successful mobile app needs a seamless user experience, engaging content, and effective marketing strategies. Understanding the target audience and continuously iterating based on user feedback plays a crucial role, along with ensuring quality performance and an intuitive interface that encourages usage.

Collaborating with different team members is all about communication and understanding each person's expertise. I believe in holding regular check-ins, fostering an open-door policy for sharing ideas and concerns, and collectively aligning our objectives to ensure everyone’s perspective is valued in the product strategy.

Staying updated on industry trends involves regular reading of relevant publications, following thought leaders on social media, attending webinars, and participating in industry conferences. I also find great insight in engaging with communities and networking to keep abreast of innovative approaches and evolving user needs.

I’m excited about working at Wizz because it provides an opportunity to create something impactful for a demographic, teens, that is often underserved in the app market. Working in a forward-thinking and creative environment where I can contribute to innovative strategies and see the direct results of our work is incredibly motivating.