Business Development Executive

Role Overview

This role is an excellent opportunity for someone looking to build or develop their career in SAAS sales focusing on the UK Not-for-Profit (NFP) sector. You will be responsible for managing the full sales cycle, from identifying and engaging with prospective organisations, conducting needs analysis, and delivering tailored demos of the Vuelio product, to negotiating terms and closing deals.

While you will have support from our lead generation team to respond to inbound leads and follow up on targeted marketing campaigns, you will also play an active role in generating new opportunities. This will involve prospecting and outreach activities, so an enthusiasm for building relationships, strong communication skills, and a proactive approach to learning the fundamentals of quota-bearing sales are key to success in this role.

Key Responsibilities

• Identify and engage with decision-makers in Not-For-Profit organisations such as charities, housing associations, trade bodies, membership organisations, and education institutes, tailoring your approach to their unique needs and priorities.
• Generate sales opportunities through proactive outreach, including targeted calls and emails, working from lists within our Salesforce CRM system and leveraging your initiative to identify new leads.
• Research and prepare for sales meetings- whether via phone, video call, or in-person conducting a thorough needs analysis of the organisation’s objectives and presenting the company’s software as a solution to their challenges.
• Develop a strong understanding of pricing structures and confidently discuss options to ensure they align with the prospect’s needs.
• Accurately forecast revenue, manage longer-term pipeline opportunities, and maintain a clear view of progress toward sales targets.
• Collaborate with the NFP Pod, our Insights, Political & Marketing teams to co-ordinate specific campaigns and outreach initiatives tailored to the NFP audience, providing feedback on campaign success.
• Build and maintain a strong understanding of the company’s full product portfolio—including PR, Public Affairs, and Stakeholder solutions—and demonstrate how these tools can deliver value to NFP organisations.
• Represent the company at relevant events, networking opportunities, and industry meetups to raise awareness of our offerings and establish meaningful connections within the NFP sector.
• Champion the Vuelio brand and vision both internally and externally, advocating for the benefits our solutions provide to the not-for-profit sector.

All staff have a responsibility and an essential role to play in safeguarding Pulsar Group’s information and that of its customers. You are required to take all reasonable steps to comply with the Pulsar Group Information Security Policy and the policies and processes outlined in the Pulsar Group Information Security Management System (ISMS).

We can all play a part in creating the inclusive and diverse environment that enables us to do our best work through being welcoming to others, considerate of difference, responsible in our behaviour, constructive in disagreement and open to learn.

• Proven experience in a quota-bearing sales role, with a basic understanding of the sales process. SaaS experience is highly advantageous.
• Experience in prospecting using a multi-touch approach (phone, email, LinkedIn) and developing new business opportunities either within a full sales cycle role or within a business development position such as an SDR/BDR.
• A track record of meeting and exceeding targets, whether in a full sales cycle role or through successful pipeline generation in a business development position.
• Ambitious, driven, and eager to progress your career in sales, with a focus on developing consultative selling skills and managing the entire sales cycle.
• Confident, dynamic, and results-oriented, with the ability to adapt your approach to different stakeholders and industries.
• Strong communication skills, with experience engaging and building relationships with senior decision-makers.
• Highly organised and capable of prioritising tasks effectively, especially in a fast-paced, target-driven environment.
• A motivated self-starter with a proactive attitude and a desire to learn and grow.
• Knowledge and experience using sales-tech such as SalesLoft, Salesforce and LinkedIn SalesNavigator is advantageous.

• Competitive base salary (£38,000-43,000) with opportunity to earn uncapped commission/bonuses (OTE £50,000-60,000)
• Clear progression opportunities throughout your career
• 25 days holidays + 8 public holidays
• Day off on your birthday
• Hybrid working (2-3 days a week in the office)
• Up to 4x salary Life Assurance
• Opt-in Private Healthcare
• Access to self-paid Dental Insurance
• Superstars Awards Scheme & sales incentives
• Other benefits such as Perkbox (for discounts), Cycle Scheme, Season Ticket Loans, a Workplace Nursery scheme and SmartHealth (for access to private GP appointments as well as a range of health and wellbeing services).