Marketing Strategist (Contractor)

As a Marketing Strategist at Walker Sands, you’ll develop and refine go-to-market strategies, conduct market research and competitive analysis, collaborate with cross-functional teams, support messaging frameworks, and report on client strategies. Your role is vital in translating complex marketing insights into actionable plans that align with our clients’ business objectives.

To be considered for the Marketing Strategist (Contractor) position at Walker Sands, you should have 3-5 years of experience in marketing or business strategy, especially within a B2B agency. You need to demonstrate expertise in synthesizing market research, strong storytelling abilities, and familiarity with effective B2B marketing strategies. A portfolio showcasing measurable outcomes will also enhance your application.

The Marketing Strategist (Contractor) position at Walker Sands operates on a rolling contract basis, meaning you’ll be contacted for projects as needed. The timelines are flexible and determined based on agency demand and your availability. This arrangement provides great opportunities for ongoing work if you perform well on initial projects.

Key skills for a Marketing Strategist at Walker Sands include strong analytical capabilities, storytelling, collaboration, and communication skills. Being detail-oriented and organized is essential as well, especially in managing multiple projects. Familiarity with reporting, analytics, and specific industry knowledge in B2B sectors like healthcare or financial services can be a significant advantage.

Applicants for the Marketing Strategist (Contractor) position at Walker Sands can expect a thorough application and interview process that focuses on their strategies, rates, and overall fit for our team. We value diversity and encourage candidates to share their pronouns or request accommodations as needed throughout the process.

When developing a go-to-market plan for a B2B client, I would first conduct extensive market and competitive analysis to identify opportunities. Then, I would align the strategy with the client's business objectives, ensuring target audience segmentation is clear. Collaboration with internal teams to create actionable plans and measurable outcomes would be essential.

My approach to market research involves identifying key questions and utilizing a mix of qualitative and quantitative methods. I focus on gathering customer insights, assessing competitive offerings, and analyzing market trends to provide actionable recommendations for a new product launch.

Certainly! For a previous B2B client, I conducted a deep dive into market trends and customer feedback, which revealed gaps in their messaging. I distilled this information into a compelling narrative that reformulated their value proposition, leading to more engaging marketing campaigns that drove customer engagement.

My process for collaboration starts with establishing clear communication channels and ensuring all team members understand the common goals. I encourage idea sharing, seek diverse perspectives, and facilitate regular updates to keep everyone aligned. Active listening and adapting based on team feedback are key components of my approach.

Measuring the success of a marketing strategy involves defining clear KPIs and benchmarks at the outset. I utilize a combination of analytics tools to track performance against these goals. Regular reporting and adjustments based on these insights are crucial to optimize strategy throughout the campaign lifecycle.

Storytelling is central to my marketing strategies. It helps convey complex information in a relatable way and connects emotionally with audiences. Crafting narratives around a client's brand that resonate with their target customers can significantly enhance engagement and drive conversions.

I regularly read industry publications, participate in webinars, and engage with professional networks to stay ahead of marketing trends. Additionally, I invest time in learning new tools and technologies that can enhance my strategies and keep my skills current.

One significant challenge I faced was aligning stakeholder interests for a multifaceted campaign. To overcome this, I facilitated workshops that involved all stakeholders to understand their perspectives and expectations, resulting in a unified strategy that met everyone’s goals.

Competitive analysis is crucial in my role as a marketing strategist. It helps identify potential pitfalls, current market positioning, and innovation opportunities. Understanding competitors' strengths and weaknesses allows us to craft strategies that effectively differentiate our client’s offerings in the marketplace.

To improve a struggling campaign, I would first conduct an audit to identify performance gaps, leveraging data analytics for insights. Then, I'd engage with target audiences to gather feedback and adjust messaging or channels based on findings, while also ensuring continuous monitoring of adjustments to measure improved performance.