Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect image - Rise Careers
Job details

Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect - job 2 of 3

Position Summary...What you'll do... Walmart Connect (WMC) looking for a seasoned B2B marketing leader to join our marketing team as Director of Marketing for Global Emerging Brands. Reporting to the Senior Director of Growth Marketing, this role will strategize and execute end-to-end marketing programs to increase awareness, adoption, and revenue among emerging brands and Walmart Marketplace sellers.Key Duties & Responsibilities: Develop and implement comprehensive marketing strategies and initiatives to drive growth and engagement for emerging brands on the Walmart Marketplace. Lead cross-functional teams to develop and execute multi-channel marketing campaigns, including digital, social media, email, events, and partnerships. Manage a team of talented marketers, providing coaching and development to ensure high performance and professional growth. Collaborate with sales, product, and analytics teams to measure and optimize the effectiveness of marketing programs and campaigns. Build and maintain strong relationships with internal and external stakeholders, including brand partners, agencies, and media outlets. Work with global marketing teams, helping these teams utilize WMC value propositions and existing collateral to fuel their local marketing channels. Oversee the creation of marketing materials, content, and presentations to support sales and business development efforts. Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. Demonstrate ability and willingness to work with global teams outside of regular working hours. Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and innovation. Utilize a data-driven mindset to measure, track, and optimize marketing campaigns, ensuring they deliver the highest possible ROI. Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years 'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects.Highly seasoned and high-performing B2B Marketing leader with 10+ years of experience building and executing multi-channel go-to-market plans. Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Proven experience in managing executive stakeholders and building strong cross-functional relationships at all levels of an organization. High degree of professional confidence and credibility with effective presence, strong written and verbal skills to present complex information in a clear and concise manner to a variety of audiences, including executive levels in the company. Experience working with cross-functional teams and external stakeholders. Excellent leadership, communication, and interpersonal skills. Proven ability to manage and motivate teams in a fast-paced, dynamic environment. Strong leadership abilities with a track record of managing and developing high-performing teams through periods of rapid growth and ambiguity. Demonstrated ability to think strategically and execute methodically. Strong analytical skills with the ability to translate data into actionable insights. Experience in managing large-scale marketing budgets and ensuring effective allocation of resources. Proven ability to work effectively in a global, matrixed organization. Familiarity with the latest marketing trends, technologies, and best practices. Strong data-driven mindset with experience in measuring, tracking, and optimizing marketing campaigns to ensure the highest ROI. Proficiency in marketing analytics tools and software, with the ability to interpret data and make informed strategic decisions. About Walmart Connect At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. #WalmartConnect Benefits & Perks: Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. Equal Opportunity Employer Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people. Who We Are Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $132,000.00-$264,000.00 San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:- Stock Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing, SupervisoryMasters: Business Administration Primary Location... 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart Glassdoor Company Review
3.4 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Walmart DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Walmart
Walmart CEO photo
Doug McMillon
Approve of CEO

Average salary estimate

Estimate provided by employer
$175000 / ANNUAL (est.)
min
max
$170K
$180K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect, Walmart

Walmart Connect is on the lookout for a passionate and accomplished individual to take on the role of Director of Marketing Planning and Strategy for Global Emerging Brands in Suisun City, CA. In this pivotal position, you'll partner with the Senior Director of Growth Marketing to design and implement comprehensive marketing strategies aimed at boosting awareness, adoption, and revenue among emerging brands and Walmart Marketplace sellers. Your experience in B2B marketing will shine as you lead cross-functional teams in developing multi-channel marketing campaigns that span digital, social media, email, events, and strategic partnerships. You’ll be a mentor and coach to your talented marketing team, fostering professional growth while ensuring an atmosphere of high performance. Building strong relationships will be key, as you’ll collaborate with sales, product, and analytics teams to assess and optimize marketing effectiveness. You’ll also manage the marketing budget to guarantee an excellent return on investment (ROI). This is a fantastic opportunity to leverage your data-driven mindset and analytical skills in a global organization that’s committed to innovation and growth. Join us at Walmart Connect and use your strategic thinking to help emerging brands thrive using our unparalleled resources and insights!

Frequently Asked Questions (FAQs) for Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect Role at Walmart
What are the main responsibilities of the Director of Marketing Planning and Strategy at Walmart Connect?

As the Director of Marketing Planning and Strategy at Walmart Connect, you will be responsible for developing and implementing comprehensive marketing initiatives focused on driving growth for emerging brands on the Walmart Marketplace. You'll lead cross-functional teams to orchestrate multi-channel marketing campaigns, oversee budget management, and ensure effective marketing resource allocation while analyzing market trends to identify new opportunities.

Join Rise to see the full answer
What qualifications are needed for the Director of Marketing Planning and Strategy position at Walmart Connect?

To qualify for the Director of Marketing Planning and Strategy role at Walmart Connect, candidates should possess a Bachelor's degree in Business, Marketing, or a related field, along with at least 4 years of marketing experience (or 7 years without a degree). Additionally, candidates should have supervisory experience and demonstrate a strong background in B2B marketing with multi-channel campaign execution.

Join Rise to see the full answer
How does the Director of Marketing Planning and Strategy role at Walmart Connect deal with budget management?

In the Director of Marketing Planning and Strategy role at Walmart Connect, you will oversee the marketing budget, ensuring resources are allocated efficiently to maximize ROI. Your analytical skills will be essential in measuring the effectiveness of campaigns and making informed adjustments to strategies based on financial performance.

Join Rise to see the full answer
What skills are crucial for success as the Director of Marketing Planning and Strategy at Walmart Connect?

Success in the Director of Marketing Planning and Strategy role at Walmart Connect requires strong leadership, communication, and interpersonal skills. You also need to possess robust analytical abilities, as you'll translate data into actionable insights to inform your marketing strategies and campaigns.

Join Rise to see the full answer
Can you describe the team dynamics for the Director of Marketing Planning and Strategy at Walmart Connect?

The Director of Marketing Planning and Strategy will lead a team of talented marketers while collaborating with various departments including sales, product management, and analytics. Team dynamics focus on cross-functional collaboration, creativity, and an environment full of learning opportunities which drive both team and personal growth.

Join Rise to see the full answer
Common Interview Questions for Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect
What strategies would you implement as the Director of Marketing Planning and Strategy at Walmart Connect?

In response to this question, highlight your approach to developing marketing strategies. Discuss specific methods for conducting market research, identifying consumer needs, and leveraging data analytics to create targeted marketing campaigns that drive brand growth.

Join Rise to see the full answer
How do you measure the success of a marketing campaign?

To effectively answer, outline key performance indicators (KPIs) you would track, such as conversion rates, customer engagement, and ROI. Emphasize the importance of adjusting strategies based on analytics to optimize outcomes continually.

Join Rise to see the full answer
Can you give an example of a successful marketing campaign you led?

Select a compelling narrative of a marketing campaign you've executed. Detail your role, the strategy employed, the challenges faced, and the tangible results achieved. This showcases your expertise and ability to deliver results under pressure.

Join Rise to see the full answer
How do you manage team dynamics in a cross-functional setting?

Discuss your leadership style and communication strategies that foster collaboration among different teams. Provide examples of how you’ve navigated conflicts or differing perspectives to achieve successful outcomes.

Join Rise to see the full answer
What role does data play in your marketing decisions?

Express your deep understanding of how data informs marketing strategies. Discuss your experience with analytics tools and how you’ve used data to refine campaigns and make evidence-based decisions that drive growth.

Join Rise to see the full answer
How do you prioritize tasks and manage your time as a Director of Marketing?

Explain your techniques for effective time management, such as prioritizing by urgency and impact, employing tools for staying organized, and adjusting plans based on evolving project needs and company goals.

Join Rise to see the full answer
How would you foster innovation within your marketing team?

Articulate your approach to encouraging creativity, such as hosting brainstorming sessions, providing professional development opportunities, and cultivating an open environment where team members feel safe to share new ideas.

Join Rise to see the full answer
How do you stay up-to-date with marketing trends and technologies?

Share your proactive strategies for staying informed, such as attending industry conferences, participating in webinars, and engaging with marketing thought leaders online to bring innovative ideas into your role at Walmart Connect.

Join Rise to see the full answer
What experience do you have with budget management for marketing initiatives?

Discuss your hands-on experience managing marketing budgets, explaining how you’ve tracked expenses, made resource allocation decisions, and achieved high ROI by optimizing budget strategies over time.

Join Rise to see the full answer
Why do you want to work for Walmart Connect as the Director of Marketing Planning and Strategy?

Express your enthusiasm for Walmart's mission and values. Share specific aspects of Walmart Connect's innovative approach or growth trajectory that excite you, and how your expertise aligns with their goals.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 6 days ago
Photo of the Rise User
Posted 2 days ago
Photo of the Rise User
NBCUniversal Hybrid 360 Third Street Suite 200, San Francisco, CALIFORNIA
Posted 9 days ago
Photo of the Rise User
Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Vision Insurance
Performance Bonus
Family Medical Leave
Paid Holidays
Photo of the Rise User
Ridgeline Remote New York, NY; Reno, NV
Posted 5 days ago
Moneturn Remote No location specified
Posted 2 days ago
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
Photo of the Rise User
Posted 2 days ago
Photo of the Rise User
Wintermute Remote London / Remote
Posted yesterday

"To save people money so they can live better.”

6227 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 17, 2024

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!