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Senior Manager, Marketing Planning And Strategy- WM Connect - job 1 of 5

Position Summary...What you'll do...Sr. Manager , Marketing Planning & Strategy - WALMART CONNECT (WMC)PLEASE NOTE: This is not a remote position, this team is working on-site. We are only considering local candidates who can work onsite in the San Bruno or Hoboken office at this time. If you are not local and apply for this role, please specify "open to relocation" on your resume if that is applicable.Walmart Connect (WMC) is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores. As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success.WMC is looking for a strategic B2B marketer with experience across channels - ideally with eCommerce, retail media, and/or ad sales background - to join our seller marketing team. This person will be responsible for develop ing and execut ing revenue-driving marketing initiatives that support the growth and performance of SMB sellers who advertise on our platform.Responsibilities• Understand our product offerings and advertising best practices for sellers' success .• Harness strategic and creative thinking to build annual plans, present, execute, measure, and scale innovative and effective integrated B2B marketing initiatives - including case studies, presentations, emails, webinars, events, and sales collateral - that drive awareness, acquisition, retention, and increased advertising investment across tens of thousands of sellers .• Leverage strong data skills and exceptional verbal and written storytelling to help the team craft compelling messages for our seller audience, deliver it to executives, and influence decision-making.• Act as a strategic partner to our cross functional stakeholders in Sales, Product Marketing and other marketing functions by sharing your knowledge and point of view on how we can optimize our efforts to achieve shared goals .• Implement systems, processes, and technology that enable the team's scale, speed, efficient cross-functional collaboration, clear communication, and flawless execution, with attention to both the big picture and the devilish details .• Demonstrate resilience and the ability to have the tough conversations necessary to drive accountability and resolve conflict .• Help shape Walmart Connect's culture, mission and goals by building strong relationships and trust, and mo deling emotional intelligence, oper ational excellence, and a growth mindset .Minimum Requirements• Bachelor's degree in Marketing , Communications, or a related field and 8 years' experience in marketing or a related field .• B2B marketing strategy expertise with a proven track record of driving revenue at scale.• Experience building and executing short- and long-term integrated marketing plans - including but not limited to: executive presentations, email, events, social, and sales collateral - and measuring success.• Functional knowledge of tools and technologies to automate, streamline, and optimize marketing efforts.• Data acumen and exceptional verbal, visual and written storytelling skills. Power Point expertise is a must .• Impeccable communication and organizational skills that enable cross-functional collaboration in highly matrixed settings, with many stakeholders for multiple projects at once, and to execute them efficiently and effectively .• Ability to ra pidly assess and adjust priorities in a dynamic environment .• Comfortable giving and receiving feedback, dealing with ambiguity, and having tough conversations with leaders at all levels .Preferred Qualifications• Master's in Business Administration or related field• Background in eComm /Retail marketing and/or ad sales marketing with tech companies and/or agencies is a plusAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $108,000.00-$216,000.00San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...221 River St, Hoboken, NJ 07030, United States of America
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What You Should Know About Senior Manager, Marketing Planning And Strategy- WM Connect, Walmart

Are you ready to step into an exciting role as the Senior Manager of Marketing Planning and Strategy at Walmart Connect in Mt Vernon, NY? In this position, you'll have the incredible opportunity to spearhead innovative marketing initiatives that truly make a difference for SMB sellers on our media and advertising platform. At Walmart Connect, we are all about helping brands connect with customers through a blend of online and in-store experiences. With a strong focus on B2B marketing, you'll leverage your previous 8 years of experience to develop strategic marketing campaigns that drive revenue and engagement. You'll work closely with cross-functional teams, utilizing your talent for storytelling and data analysis to craft compelling narratives that resonate with our sellers. Additionally, you’ll build and execute integrated marketing plans that include everything from presentations to webinars, constantly striving to improve our outreach and effectiveness. Collaboration will be key in your role, as you will act as a strategic partner, influencing decision-making and optimizing our marketing efforts to meet our ambitious goals. Of course, we'll be counting on your impeccable communication skills to facilitate teamwork in our dynamic environment. So, if you've got a passion for strategic marketing and want to contribute to Walmart's legacy of success, we can't wait for you to join our team at Walmart Connect!

Frequently Asked Questions (FAQs) for Senior Manager, Marketing Planning And Strategy- WM Connect Role at Walmart
What are the responsibilities of the Senior Manager, Marketing Planning and Strategy at Walmart Connect?

As the Senior Manager of Marketing Planning and Strategy at Walmart Connect, your responsibilities include developing and executing B2B marketing initiatives, building annual marketing plans, crafting compelling messaging for sellers, and collaborating with cross-functional stakeholders. You'll also be responsible for measuring the success of these initiatives and optimizing efforts to drive seller engagement effectively.

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What qualifications are required for the Senior Manager role at Walmart Connect?

To qualify for the Senior Manager position at Walmart Connect, candidates should hold a Bachelor's degree in Marketing, Communications, or a related field, along with a minimum of 8 years of relevant experience in marketing. Ideal candidates will have B2B marketing strategy expertise, experience with integrated marketing plans, and strong data acumen.

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What skills are essential for the Senior Manager, Marketing Planning and Strategy at Walmart Connect?

Essential skills for the Senior Manager role at Walmart Connect include strategic thinking, exceptional storytelling abilities, and strong data skills. Proficiency in PowerPoint is a must, as well as impeccable communication and organizational skills for effective cross-functional collaboration in a matrixed environment.

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What growth opportunities exist for the Senior Manager position at Walmart Connect?

Walmart Connect offers tremendous growth opportunities for the Senior Manager role by allowing you to lead innovative marketing strategies that drive revenue. You'll gain experience working in a highly collaborative environment, positioning yourself for advancement within Walmart's extensive network as you develop crucial partnerships and communication skills.

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What benefits does Walmart offer to the Senior Manager, Marketing Planning and Strategy?

Walmart provides competitive pay and performance-based bonuses for the Senior Manager position at Walmart Connect. Benefits include health coverage, a 401(k) plan, stock options, paid time off, and various forms of education assistance through the Live Better U program, making Walmart a great place to build your career.

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Common Interview Questions for Senior Manager, Marketing Planning And Strategy- WM Connect
Can you describe your experience with developing integrated marketing plans for B2B audiences?

In responding to this question, highlight specific examples of integrated marketing plans you've developed. Detail how you assessed market needs, the channels you used, and the results achieved. Show your strategic thinking by discussing how you adapted your plans based on seller feedback or market trends.

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How do you measure the success of a marketing initiative?

Discuss key performance indicators (KPIs) you've used to measure success, such as engagement rates, conversion rates, and ROI. Providing examples of how you've leveraged data to adjust strategies will demonstrate your analytical skills and ability to drive results.

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What strategies would you employ to engage SMB sellers effectively?

Outline an approach that combines different marketing tactics tailored to SMB sellers. Emphasize understanding their pain points and how personalized content, effective communication, and channel optimization can drive engagement and improve relationships.

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How would you foster collaboration among cross-functional teams?

Get into the specifics about your past experiences where collaboration was key. Discuss techniques like regular check-ins, shared project management tools, and open communication channels that help ensure everyone is aligned and working toward common goals.

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Can you give an example of a tough conversation you had and how you handled it?

When asked this, describe a situation where conflict arose and how you approached the discussion with empathy and clarity. Highlight the importance of listening, being open to feedback, and the methods you used to reach a resolution.

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What role does storytelling play in your marketing strategy?

Illustrate the importance of storytelling as a means to connect with the audience emotionally. Share how you've created compelling narratives in your previous roles to help with product launch, awareness campaigns, or community engagement.

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Describe a time you had to adapt your marketing strategy on the fly. What did you change and why?

Reflect on a scenario where market dynamics forced you to pivot your strategy. Discuss the impact of successful adaptations and how you monitored ongoing results post-changes to ensure effectiveness.

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How familiar are you with the tools and technologies that streamline marketing processes?

List the marketing tools you have experience with, like CRM systems, analytics platforms, or automation tools. Discuss how you've used these to enhance efficiency, effectiveness, and how they play a critical role in your marketing strategy.

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What do you consider the most important skills for this Senior Manager position at Walmart Connect?

Focus on the blend of strategic vision and execution skills. Highlight the necessity for strong communication, analytical thinking, and creativity in crafting engaging marketing strategies for SMB sellers.

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Why do you want to work at Walmart Connect?

Convey your admiration for Walmart's impact on retail and marketing innovation. Discuss your passion for B2B marketing and how you see yourself contributing to Walmart Connect's mission in a dynamic and growth-oriented environment.

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Full-time, on-site
DATE POSTED
December 12, 2024

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