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Influencer Marketing Manager

Company Overview: 

Wander is revolutionizing the travel industry by building the infrastructure to experience the world. We pioneered the "hotelification" of vacation rentals, blending the luxury of a high-end hotel with the comfort of a private vacation home. Our mission is to take our beloved verticalized travel experience global through an all-encompassing travel platform that offers trips, experiences, and concierge services.

Job Description: 

Wander is seeking a passionate and results-driven Influencer Manager to lead and scale our influencer partnerships. As an Influencer Manager, you’ll build relationships with creators, align campaigns with our brand goals, and drive measurable results. You’ll play a critical role in increasing Wander’s visibility, creating buzz, and showcasing our homes to new audiences.

Key Responsibilities:

  • Develop and execute an influencer marketing strategy aligned with Wander’s brand and business goals.

  • Source, vet, and negotiate with influencers across platforms like Instagram, TikTok, and YouTube.

  • Collaborate with influencers to create authentic, on-brand content showcasing Wander’s offerings.

  • Build and maintain long-term relationships with influencers and their teams.

  • Focus on group influencers to drive brand awareness and growth.

  • Create contracts, briefs, and custom links for influencers to streamline partnerships.

  • Measure and analyze the ROI of influencer campaigns, tracking metrics like engagement, reach, and conversions.

Qualifications:

  • 2+ years of experience in influencer marketing, partnerships, or a related role.

  • Proven track record of scaling influencer campaigns and driving measurable results.

  • Strong understanding of social media platforms and trends in influencer marketing.

  • Excellent negotiation and relationship-building skills.

  • Analytical mindset with the ability to measure success and derive insights.

  • Exceptional communication and organizational skills.

  • Passion for luxury travel, hospitality, or lifestyle brands

  • Proven ability to multitask, manage projects, and meet deadlines in a fast-paced environment.

  • Self-starter with a proactive, results-oriented approach.

Compensation:

  • Competitive base salary 

  • The opportunity to work with an innovative, fast-growing luxury travel brand.

  • Opportunities for career growth and development within Wander

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Average salary estimate

$70000 / YEARLY (est.)
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$80000K

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What You Should Know About Influencer Marketing Manager, Wander

Wander is on the lookout for a dynamic Influencer Marketing Manager who will play a pivotal role in shaping our brand's narrative in the travel space. As the Influencer Marketing Manager at Wander, you'll be at the forefront of building engaging partnerships with creators who resonate with our mission of blending luxury and comfort in vacation rentals. Your goal? To create authentic, compelling content that showcases our stunning homes and captivating travel experiences. You'll develop and execute a robust influencer marketing strategy that aligns seamlessly with Wander's objectives and vision. Sourcing, vetting, and negotiating with influencers across popular platforms like Instagram, TikTok, and YouTube will be part of your day-to-day, along with nurturing long-term collaborations that help drive brand awareness. You'll also dive into the numbers, measuring campaign success through engagement, reach, and conversions, and using those insights to enhance future strategies. If you have a knack for relationship building and a passion for luxury travel, we'd love to meet you. Join us at Wander and help us bring the world of high-end travel to new audiences in a refreshing and impactful way!

Frequently Asked Questions (FAQs) for Influencer Marketing Manager Role at Wander
What are the main responsibilities of an Influencer Marketing Manager at Wander?

As an Influencer Marketing Manager at Wander, your primary responsibilities will include developing and executing influencer marketing strategies, sourcing and negotiating partnerships with influencers, creating authentic content aligned with Wander's brand, and measuring the success of campaigns. Your role will focus heavily on building long-term relationships with influencers and maximizing brand visibility across platforms.

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What qualifications do I need to become an Influencer Marketing Manager at Wander?

To be considered for the Influencer Marketing Manager position at Wander, you should have at least 2 years of relevant experience in influencer marketing or partnerships. A strong understanding of social media trends, excellent negotiation skills, and an analytical mindset are essential. Additionally, a passion for luxury travel will align well with Wander's values.

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How does Wander measure the success of influencer marketing campaigns?

Wander measures the success of influencer marketing campaigns through various metrics, including engagement rates, reach, and conversions. As an Influencer Marketing Manager, you will analyze these data points to derive insights and optimize future campaigns, ensuring that every partnership delivers measurable results.

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What platforms do I need to focus on as an Influencer Marketing Manager at Wander?

In your role as Influencer Marketing Manager at Wander, you will focus on leading the influencer strategy across platforms such as Instagram, TikTok, and YouTube. Understanding the unique dynamics of each platform will be crucial in sourcing the right influencers and fostering effective partnerships.

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Can I advance my career as an Influencer Marketing Manager at Wander?

Absolutely! Working as an Influencer Marketing Manager at Wander offers numerous opportunities for career growth. You will be part of an innovative and fast-growing luxury travel brand, and there will be pathways to advance within the company's various marketing departments as you demonstrate your skills and results.

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Common Interview Questions for Influencer Marketing Manager
Can you describe a successful influencer campaign you led in your previous role?

When answering this question, provide specific details about the campaign objectives, the influencers involved, and the metrics used to measure success. Highlight how the campaign aligned with broader business goals and any creative approaches you took.

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How do you select the right influencers for a brand like Wander?

Discuss your criteria for selecting influencers, such as audience demographics, engagement rates, and how well their personal brand aligns with Wander's values. Emphasize the importance of authenticity in creating partnerships that resonate with consumers.

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What tools or methods do you use to analyze campaign performance?

Mention specific tools or analytics software you're familiar with and how you apply them to track performance metrics. Explain how data-driven insights inform your decision-making and help improve future campaigns.

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Describe a time when you faced a challenge working with an influencer. How did you handle it?

Share a specific instance where you encountered difficulties, such as a missed deadline or miscommunication. Focus on how you resolved the issue through effective communication and adaptability, leading to a positive outcome.

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How do you stay up-to-date with trends in influencer marketing?

Discuss the various sources you turn to for industry trends — blogs, podcasts, webinars, and social media channels — and your approach to continuously learning. Mention any industry events or communities you participate in as well.

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In your opinion, what makes a successful influencer partnership?

Highlight the key components of a successful partnership, such as mutual value, clear communication, and shared goals. Provide examples on how you foster these elements in your previous work to create fruitful collaborations.

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What role does storytelling play in influencer marketing?

Explain how effective storytelling enhances brand messaging and connects with audiences on an emotional level. Share examples of influencer campaigns where storytelling contributed to increased engagement and brand loyalty.

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How would you approach developing an influencer marketing strategy for a new travel destination?

Detail your step-by-step approach, including market research, understanding target demographics, selecting appropriate influencers, and outlining campaign goals. Stress the importance of creativity in engaging the audience and showcasing the destination's unique qualities.

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What do you believe is the biggest challenge facing influencer marketing today?

Discuss challenges such as market saturation, maintaining authenticity, and measuring ROI effectively. Share your thoughts on how to navigate these obstacles while establishing meaningful connections with audiences.

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How do you handle negative feedback from an influencer campaign?

Share your method for responding to negative feedback, emphasizing open communication and a willingness to learn from constructive criticism. Discuss how you implement changes from feedback to improve future campaigns and relationships.

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Photo of the Rise User
Posted 6 days ago
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Rapid Growth
Maternity Leave
Paternity Leave
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Paid Holidays
Paid Time-Off
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Full-time, remote
DATE POSTED
January 7, 2025

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