Specialist, Marketing & Social Media - job 2 of 2

The Specialist, Marketing & Social Media at Stranger Soccer is responsible for managing and optimizing social media accounts across platforms like Instagram, Facebook, TikTok, and LinkedIn. This includes creating and scheduling engaging content, responding to audience inquiries, and maintaining a dynamic online presence. Additionally, the role involves managing in-app communication and participating in broader marketing initiatives to ensure effective customer engagement.

Candidates for the Specialist, Marketing & Social Media role at Stranger Soccer should have 3-5 years of experience in social media management and marketing. Strong communication skills in English, attention to detail, and an enthusiasm for customer service are essential. A Bachelor's Degree or Diploma and a keen interest in football are significant pluses. Experience in hospitality or working with international companies will also be beneficial.

The Specialist will play a crucial role in driving Stranger Soccer's growth by managing our social media presence and marketing strategies. By creating engaging content and optimizing communication channels, they will help foster a vibrant community of players. Their efforts in facilitating B2B partnerships and maintaining relationships with licensees will also support our international expansion, turning casual users into loyal customers.

The Specialist, Marketing & Social Media role at Stranger Soccer offers a flexible work schedule, requiring 10-15 hours per week. This allows team members to define working hours that best suit their needs, making it ideal for working parents or individuals with other commitments. The position is fully virtual, based in the Philippines, with potential opportunities for full-time work as the company grows.

Candidates interested in the Specialist, Marketing & Social Media position at Stranger Soccer should submit a resume along with a cover note that highlights their relevant skills and experience. It's also beneficial to include salary expectations as part of the application process. Personalizing the application to showcase a passion for football will strengthen any application.

When faced with a negative comment, it's important to remain calm and professional. Begin by acknowledging the person’s concern and provide a thoughtful response. Offer assistance or direct them to further resources. This approach not only shows that you're engaged with your audience but also encourages positive engagement with your brand.

Absolutely! Talk about a specific campaign you led, outlining the goals, target audience, and platform used. Describe the creative strategy, how you measured success, and any highlights such as increased engagement or follower growth. This showcases your ability to execute effective campaigns.

Mention specific tools you’re familiar with, such as Hootsuite, Buffer, or Sprout Social for management, and Google Analytics or Sprout Social for analytics. Discuss how these tools help you schedule posts, track engagement metrics, and refine strategies based on audience insights to improve content quality.

To stay updated, I follow industry blogs, podcasts, and social media influencers who specialize in marketing. Participating in webinars and online courses also helps keep my skills fresh. Engaging with content on platforms like LinkedIn helps me ensure my knowledge aligns with current trends and strategies.

I would focus on creating engaging content tailored to our target audience, utilizing influencer partnerships, and running targeted social media ads. Enhancing visibility through user-generated content and leveraging local events would also be key strategies to increase brand awareness.

I recognize that each platform has its own unique audience and content style. For Instagram, I’d focus on visually compelling, high-quality images and short videos, while for LinkedIn, I’d prioritize informative posts and articles that resonate with professionals in the sports industry.

My process involves researching upcoming events, analyzing content performance metrics, and brainstorming ideas aligned with our marketing goals. I create a schedule that balances promotional content, audience engagement posts, and timely updates. Regularly updating the calendar allows us to stay agile and relevant.

To measure the success of a campaign, I would analyze key performance indicators such as engagement rates, click-through rates, follower growth, and conversions. Feedback from the audience and the overall reach of the content would also be essential to understanding performance.

Stranger Soccer facilitates a unique, on-demand football experience that connects players easily and dynamically. By focusing on community building and creating a fun, efficient platform, we differentiate ourselves from traditional sports offerings, making football accessible to everyone, everywhere.

To effectively manage multiple accounts, I prioritize by assessing the platform's audience engagement and the urgency of posts. I create a to-do list and schedule tasks based on deadlines, allowing me to maintain a balanced workflow and ensure that all accounts receive quality attention.