Specialist, Marketing & Social Media

As the Specialist in Marketing & Social Media at Stranger Soccer, your main responsibilities include managing social media accounts like Instagram, Facebook, TikTok, and LinkedIn, creating and scheduling engaging content, and maintaining in-app communications. You'll also plan and distribute newsletters, monitor marketing initiatives, and ensure that both local and international branding practices are followed.

To qualify for the Specialist, Marketing & Social Media position at Stranger Soccer, candidates should have 3-5+ years of experience in social media or marketing, a Bachelor's Degree or Diploma, and excellent English communication skills. Additionally, a background in customer service, an interest in football, and experience working internationally or in hospitality are all considered valuable assets.

The Specialist, Marketing & Social Media role at Stranger Soccer is currently part-time, requiring 10-15 hours per week. However, there may be opportunities for this position to grow into a full-time role as the company's needs evolve and as you establish yourself within the team.

Having 3-5+ years of experience in social media and marketing is essential for the Specialist, Marketing & Social Media role at Stranger Soccer. Additionally, experience in franchise development, hospitality, or international exposure can significantly strengthen your application and help you excel in this dynamic environment.

Yes, the Specialist, Marketing & Social Media position at Stranger Soccer is a remote role, allowing candidates to work from anywhere, specifically in the Philippines. The position's flexible hours provide a great opportunity for work-life balance while still engaging in a vibrant world of marketing and sports.

To effectively manage social media content across platforms, I create a content calendar that outlines each post's theme, timing, and platform specifics. Understanding audience preferences for each social media channel helps in crafting tailored content that resonates. I also regularly analyze analytics to refine our strategy.

In my previous roles, I successfully increased social media followers by creating engaging contests and user-generated content campaigns. Consistently using hashtags and collaborating with influencers also played a vital role in outreach. Regularly monitoring trends helped me adapt our strategy for maximum growth.

Customer engagement in social media marketing fosters a community around the brand, increases brand loyalty, and provides valuable feedback. Engaging potential and existing customers through interactive content or prompt responses can significantly enhance customer relationships and drive conversions.

I begin the content creation process by researching trending topics and audience interests. Collaborating with team members for brainstorm sessions ensures a diverse range of ideas. I utilize tools for visual design to create appealing graphics and enhance stories while focusing on brand voice consistency.

When faced with negative comments, I maintain professionalism and empathy. I first acknowledge the concern publicly while offering to resolve the issue privately. This approach demonstrates our commitment to customer satisfaction and highlights our willingness to listen and adapt.

One successful campaign I executed involved a user-generated content initiative where we encouraged users to share their football experiences with our product. The results exceeded expectations, increasing engagement by 50% within a month and significantly boosting brand visibility.

I leverage tools like Hootsuite and Buffer for scheduling posts and analyzing engagement metrics. Canva is invaluable for creating visually appealing graphics, while Google Analytics helps track website traffic from social media campaigns, providing insights for continuous improvement.

I familiarize myself with the company's branding guidelines to ensure consistency across all marketing efforts. Regular check-ins with the team also help align our content strategies. I believe that maintaining a unified brand voice is crucial for achieving customer trust and loyalty.

Key metrics I focus on include engagement rates, follower growth, and conversion rates. Additionally, analyzing reach and impressions provides insights into content performance. I use this information to refine future campaigns and ensure their effectiveness in meeting company goals.

I stay updated on social media trends by following industry leaders, subscribing to relevant newsletters, and participating in webinars. Engaging with content from within and beyond our sector helps me gain diverse perspectives and apply innovative strategies to our campaigns.