As a Growth Marketing Manager at our online gaming company, you will be responsible for developing and executing marketing growth strategies tailored for the CIS market. You’ll manage and optimize ad campaigns, particularly on platforms like Facebook, while collaborating closely with development, design, and analytics teams to enhance landing pages and user flows. Your role will also involve continuous testing and optimization of marketing funnels, utilizing data-driven insights to refine acquisition tactics and strategies.

To be considered for the Growth Marketing Manager role at our company, you should have at least four years of experience in digital marketing, user acquisition, or growth marketing, ideally within the iGaming industry. You'll need a strong proficiency in Facebook Ads management, a remarkable understanding of compliance issues in online gaming, and a solid grasp of player behavior within the CIS market. A demonstrated ability to create and optimize digital assets and experience with A/B testing are also critical for this role.

A Growth Marketing Manager can significantly enhance user acquisition strategies by implementing data-driven marketing initiatives tailored to the preferences and behaviors of the CIS market. By leveraging both paid and organic channels effectively, utilizing proprietary analytical tools, and collaborating across departments, the role is crucial in monitoring campaign performance barriers and continuously optimizing strategies to maximize conversion rates.

The company culture for the Growth Marketing Manager position is vibrant, dynamic, and centered on innovation and creativity. With a focus on fostering a positive work environment, our remote-first approach encourages creativity and personal responsibility. We believe in offering unlimited paid time off to help our team prioritize their well-being and productivity, ensuring a healthy work-life balance for everyone involved.

For the Growth Marketing Manager position, the interview process typically involves a recruiter screening that lasts about 40 minutes, a critical thinking assessment, and a final interview that takes around an hour. This thorough review process is conducted after your application is submitted, usually taking 3 to 5 days to complete due to the volume of applications. We aim to ensure a thoughtful evaluation to find the best fit for our team.

When answering this question, highlight specific campaigns you have managed, detailing the strategies you implemented, the budgeting involved, and the results achieved. Make sure to mention compliance and best practices, emphasizing how you adapted to changes in the advertising landscape, particularly in the iGaming industry.

Discuss your understanding of the CIS market and its unique player behaviors. Then, outline strategies such as localized marketing, targeted digital campaigns, collaboration with local influencers, and the use of data analytics to tailor your approach, illustrating your proactive research and planned execution.

Explain your process of A/B testing various elements of landing pages, from headlines to call-to-action placements. Use specific metrics like conversion rates or user engagement as evidence of successful optimizations you've achieved in past campaigns.

Provide a concrete example where you closely monitored key performance indicators such as CPA, ROI, or LTV. Discuss how these insights informed your decision-making and the subsequent steps you took to adjust campaign strategies or budgets.

Talk about specific tools and software you utilize for tracking competitor movements in the market. Mention methodologies like SWOT analysis or benchmarking against key performance metrics, and how this analysis helps shape your growth strategies.

Outline your approach to collaboration by discussing regular meetings, shared project management tools, and ongoing communication practices. Give examples of how working together with product, design, and analytics teams has successfully driven growth in your marketing projects.

Describe the importance of each element in the funnel, from awareness through conversion and retention. Discuss methods you use to track user journey performance and adjust strategies to ensure a seamless transition between each stage.

Elaborate on your approach to budget allocation, the importance of tracking ad spend, and how you adjust strategies based on performance results. Provide examples where you maximized ROI while staying within budgetary constraints.

Share your insights on emerging trends, technological advancements, and evolving player behaviors in the iGaming sector. Highlight your adaptability and eagerness to embrace changes to enhance growth marketing strategies.

Discuss methods for staying current with industry trends, such as reading industry publications, participating in webinars, and networking with professionals. Highlight any communities or platforms where you engage with other marketers to exchange knowledge and innovations.