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Creative Director, OnBrand, Copywriter - job 2 of 3

You lead the way. We’ve got your back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The OnBrand Creative Agency sits within GABM. We aspire to be the creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. We are seeking a Creative Director.

To be successful in this role, the candidate must exhibit outstanding creative judgment and guide the creative team in achieving the highest possible standards. The candidate must have experience working with creative teams, guiding concept creation and setting creative direction. This individual has worked at a Group Creative Director level or is ready to step into this type of role. This individual will be responsible to connecting the creative approach to the business strategy. The candidate must be able to convincingly present creative concepts to all parties.

This individual will focus on enabling strategic and creative elements of the agency, but also playing a critical role to attract, retain and develop best-in-industry agency talent and build a culture delivering transformative work. The Creative Director will report to the Executive Creative Director.

Day to day responsibilities include, but are not limited to:

  • Provide leadership/motivation and convey the vision and values of the agency

  • Mentor multiple creative team members, providing clear direction and constructive feedback

  • Craft big ideas and experiences

  • Develop holistic and robust memorable/famous creative campaigns from start to finish

  • Craft Idea led campaigns across multi-channel including Video/print/Digital/Social/emails

  • Develop deep client relationships enable seamless delivery of high-quality creative content

  • Bring cohesive creative direction to ECD and assists in delivering creative ideas to business
    units where relevant

  • Actively identifies new opportunities and future trends

  • Build, mentor, and hire talent to amplify a culture of inclusion and belonging

  • Find creative opportunities where possible even if they haven't been assigned

  • Actively engage in hiring and training of creative staff alongside creative services lead

Minimum Qualifications:

  • 12+ years of experience in Copywriter, preferably within a marketing / advertising agency

  • 4+ years at a Creative Director level overseeing multiple creative teams

  • Experience overseeing and guiding multiple teams

  • Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first

  • Ability to combine conceptual creative thinking with high-quality content delivery

  • Captivating presentation skills

  • Exceptional strategic thinking with experience crafting creative strategies

  • Ability to tailor messaging, keeping the audience in mind

  • Strong conceptual skills

  • Managing/supervising Creative talent

  • Industry awarded work preferred

Salary Range: $130,000.00 to $205,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

  • Competitive base salaries 

  • Bonus incentives 

  • 6% Company Match on retirement savings plan 

  • Free financial coaching and financial well-being support 

  • Comprehensive medical, dental, vision, life insurance, and disability benefits 

  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 

  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 

  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 

  • Free and confidential counseling support through our Healthy Minds program 

  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue 
visa sponsorship for these positions.

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Average salary estimate

$167500 / YEARLY (est.)
min
max
$130000K
$205000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Creative Director, OnBrand, Copywriter, American Express

As the Creative Director at OnBrand, you're leading a vibrant team at American Express, shaping unforgettable customer journeys through innovative branding and marketing. Your creative vision will inspire and guide teams to produce outstanding campaigns across various channels, from digital to print, ensuring that the brand's powerful message resonates deeply with audiences. With an impressive 12+ years in creative roles and a knack for guiding multiple teams, you'll bring fresh ideas to the table while connecting them seamlessly to our business strategy. In this role, you'll mentor creatives, crafting memorable experiences and big ideas that not only capture attention but also drive results. Your ability to present compelling concepts will ensure that our vision is understood by all stakeholders, fostering strong client relationships in the process. We're looking for someone who's not just experienced but who can elevate our agency's culture, attracting the best talent and developing an inclusive environment where everyone can thrive. You'll enjoy the backing of a global network committed to doing work that’s both creative and effective, making a true impact within the Fortune 500 landscape. With competitive salaries, bonuses, and a vibrant workplace culture, joining American Express means being part of a team that's dedicated to success and to each other's growth. If you're ready to take your career to the next level and make a difference with your creative expertise, we want to hear from you!

Frequently Asked Questions (FAQs) for Creative Director, OnBrand, Copywriter Role at American Express
What are the key responsibilities of a Creative Director at OnBrand?

The Creative Director at OnBrand is responsible for leading and inspiring the creative team to achieve high standards in campaign development. This includes crafting big ideas, overseeing multi-channel campaigns, mentoring team members, and building strong client relationships. Additionally, the role requires connecting creative approaches to business strategies, ensuring that every campaign aligns with American Express's vision.

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What qualifications are needed for the Creative Director position at American Express?

To qualify for the Creative Director position at American Express, candidates should have at least 12 years of experience in creative roles, with a minimum of 4 years at the Creative Director level overseeing multiple teams. Strong conceptual and strategic thinking skills, along with exceptional presentation abilities and experience in crafting digital-first advertising campaigns, are essential for success in this role.

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How does the Creative Director at OnBrand collaborate with other teams at American Express?

The Creative Director at OnBrand works closely with various business units and stakeholders to ensure that the creative vision aligns with business goals. This involves actively engaging in client relationships, facilitating communication across departments, and providing cohesive creative direction that enhances the overall effectiveness of marketing efforts at American Express.

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What is the career growth potential for a Creative Director at American Express?

American Express offers numerous opportunities for career growth for Creative Directors, including access to leadership development programs and the ability to mentor emerging talent. The role allows for the exploration of creative opportunities and industry trends, fostering an environment where innovative ideas can flourish, ultimately positioning you for higher leadership roles within the organization.

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What benefits can a Creative Director expect at American Express?

Creative Directors at American Express can look forward to a competitive salary range, bonus incentives, and comprehensive benefits including health insurance, retirement plans with company matching, generous parental leave, and flexible working models. The company prioritizes employee well-being through resources that support mental, physical, and financial health.

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Common Interview Questions for Creative Director, OnBrand, Copywriter
Can you describe your leadership style as a Creative Director?

When addressing your leadership style, focus on how you inspire creativity in others while maintaining clear direction. Highlight experiences where you successfully mentored team members and cultivated an inclusive environment that encourages open communication and collaboration.

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How do you approach developing a creative campaign from concept to execution?

Discuss your process for brainstorming and refining ideas, highlighting how you involve your team at various stages while keeping business goals in mind. Emphasize your ability to adapt ideas based on client feedback and market trends to ensure successful campaign execution.

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What strategies do you use to communicate creative concepts to stakeholders?

It's important to demonstrate clarity in your communication approach. Discuss how you tailor presentations to different audiences, using visuals and storytelling techniques to make complex ideas accessible and engaging, ensuring that stakeholders buy into your vision.

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Can you share an example of a successful multi-channel campaign you have led?

Prepare a specific example that outlines the campaign objectives, the creative process, and the results achieved. Highlight your role, the collaborative effort, and how you addressed any challenges to ensure the campaign's success.

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How do you stay updated on industry trends and incorporate them into your work?

Discuss your methods for staying informed about industry trends, such as following relevant publications, attending webinars, or participating in creative networks. Highlight how you integrate new insights into your strategies to keep your work innovative and relevant.

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What role do you believe diversity and inclusion play in creativity?

Share your thoughts on how diverse teams enhance creativity by offering varied perspectives. Provide examples of how you have promoted inclusivity in your teams and the positive impact it had on the work produced.

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What qualities do you look for in creative talent when hiring?

Discuss the importance of creativity, adaptability, and collaboration in potential hires. Emphasize how you assess these qualities during the hiring process and your commitment to building a diverse and talented team.

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How do you measure the success of a creative campaign?

Outline the key performance indicators (KPIs) you use, such as engagement rates, conversion metrics, or brand awareness studies. Discuss how data informs your creative decisions and helps improve future campaigns.

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How do you handle constructive criticism of your work?

It's crucial to show openness to feedback. Share your approach to leveraging constructive criticism as an opportunity for growth, illustrating how you incorporate feedback into refining ideas or strategies.

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What motivates you as a Creative Director?

Share your passion for creativity and the satisfaction of seeing ideas come to life. Discuss how the opportunity to inspire your team and drive impactful campaigns motivates you to excel in your role.

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American Express is a multinational financial services corporation and global leader in providing personal, small business, and corporate credit cards.

2318 jobs
MATCH
VIEW MATCH
BADGES
Badge Family FriendlyBadge Office VibesBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 3, 2025

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