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Social Media and Marketing Coordinator

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Today the real estate closing process is confusing, complex, and filled with unfair costs to the consumer. These consumers are left without an advocate, nor do they feel like they know enough about the process to advocate for themselves. To make things worse, the real estate industry has been slow to deliver a customer-first experience or cost-saving automation, and homebuyers and sellers are left with piles of paperwork and fees they don’t understand. At Empora, we’re a team of technologists and real estate experts passionately delivering transparency, ease, and equity to this outdated, $36 billion industry.

Our mission is to make it easy to buy and sell real estate.

We are deeply connected to making the closing process fair, transparent, and empowering. We believe in fast delivery, smart implementation, and constant iteration to solve problems and delight customers. Empora team members enjoy significant autonomy while making meaningful impact through innovative technical solutions, and give individuals the power to drive their own projects and results. If you’re energized by the impact you can make at Empora, we’d love to talk to you!

We are looking for a results-driven Social Media and Marketing Coordinator to own and create engaging content for our social media channels while strategically managing pay-per-click (PPC) advertising across platforms like Google, Facebook, Instagram, and LinkedIn. This role requires both creativity and analytical expertise to drive brand awareness, engagement, and conversions through organic and paid strategies.

Location: Columbus, OH (In-office/Hybrid)

Responsibilities

Social Media Content Creation & Management:

Develop, execute, and manage a content strategy across social media platforms (Instagram, LinkedIn, Facebook, TikTok, etc.).
Create compelling, high-quality content (graphics, videos, copy) tailored to each platform.
Monitor trends, engage with audiences, and grow social media following.
Analyze social media performance and optimize strategies accordingly.

PPC Advertising Strategy & Execution:

Own and manage all paid advertising efforts across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
Conduct keyword research, audience targeting, and A/B testing to maximize ROI.
Continuously optimize campaigns based on data insights and performance metrics.
Collaborate with the team to align PPC strategies with overall marketing goals.

Event Coordination and Client Engagement

Assist in planning and executing company events, webinars, and community gatherings.
Coordinate logistics, vendors, and promotional materials for events.
Help with event marketing efforts, including invitations, outreach, and post-event follow-ups.
Support event activities and ensure a seamless experience for attendees.
Support the development and execution of client engagement strategies to strengthen relationships

Qualifications

1+ years of experience in social media management and PPC advertising (internships count!).
Strong knowledge of Meta Ads, Google Ads, and LinkedIn Ads.
Ability to analyze performance data and optimize campaigns accordingly.
Excellent content creation skills (copywriting, graphic design, video editing is a plus).
Proficiency in CRM and marketing tools like Hubspot, Google Analytics, and PPC bid management platforms.
Self-starter with a passion for digital marketing

Why you’ll love working here:

Empora offers a unique opportunity to have a significant impact on our product and the trajectory of our company, as well as meaningful growth opportunities for our team members. We are passionate about creating an environment where you can do work you're extremely proud of with a team of high-caliber individuals.

Additionally, you'll enjoy these benefits!

Competitive compensation
Comprehensive medical, dental, and vision coverage and HSAs (we cover 100% of employee premiums and 75% of dependent premiums)
Short and Long Term Disability coverage, and Basic Life Insurance
Paid parental leave
Flexible vacation policy
Technology and office setup provided so you can do your best work
401(k) matching

This position requires the final candidate to successfully pass an E-Verify check

Empora Title is proud to be an Equal Employer Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Average salary estimate

$60000 / YEARLY (est.)

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What You Should Know About Social Media and Marketing Coordinator, Empora Title

At Empora, we're transforming the complexities of the real estate closing process into a seamless and transparent journey for consumers. We’re on the lookout for a passionate Social Media and Marketing Coordinator to join our dynamic team in Columbus. Are you someone who thrives in a creative environment while leveraging analytical skills? In this role, you’ll take charge of creating and managing engaging content for our social media platforms like Instagram, LinkedIn, Facebook, and TikTok. Your mission includes developing a content strategy that resonates with our audience and boosts our online presence. You’ll also spearhead our pay-per-click advertising initiatives, diving into platforms like Google Ads and Meta to ensure our messaging hits the mark. As you monitor campaign performance and audience engagement, your ability to analyze data and adapt strategies will be key. Of course, you won’t just be behind the screen; you’ll assist in organizing company events and community gatherings, strengthening our connections with clients and the audience. We value innovation and trust you to take ownership of your projects while enjoying a collaborative work atmosphere. If you’re excited about making a real impact in the real estate sector with us, join our team where your creativity can truly shine and help shape Empora’s digital marketing strategy, driving brand awareness and customer engagement to new heights.

Frequently Asked Questions (FAQs) for Social Media and Marketing Coordinator Role at Empora Title

What are the responsibilities of a Social Media and Marketing Coordinator at Empora?

As a Social Media and Marketing Coordinator at Empora, your core responsibilities include creating and managing a content strategy across various social media platforms and overseeing pay-per-click advertising efforts on platforms like Google Ads and Meta. You’ll be responsible for developing high-quality content tailored to each platform, optimizing campaigns based on performance data, and engaging with audiences to grow our following.