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Marketing Operations Manager

Come join the company that is reinventing cloud security and empowering businesses to thrive in the cloud. As the fastest-growing startup ever, Wiz is on a mission to help organizations secure cloud environments that will accelerate their businesses. Trusted by security teams all over the world, we have a proven track record of success and a culture that values world-class talent.  

Our Wizards from over 13 countries work together to protect the infrastructure of our hundreds of customers, including over 45% of the Fortune 100, who trust us to scan and secure over 230 billion files daily. We’re the leading player in a massive and growing market, but it’s still early enough for you to make a significant impact. At Wiz, you’ll have the freedom to think creatively, dream big, and use your full range of skills to contribute to our record growth. Come join our team and help us create secure cloud environments that allow the best companies to move faster. 

SUMMARY 

As a Marketing Operations Manager, you will play a critical role in the execution and optimization of marketing campaigns across various channels and types. Working closely with cross-functional teams including Partner Marketing, Digital Marketing, Customer Marketing, and ABM, you will ensure the seamless execution of campaigns to drive business growth and achieve marketing objectives. 

WHAT YOU’LL DO 

  • Coordinate the end-to-end execution of strategic marketing campaigns, including email building, segmentation, list processing, landing page creation, Salesforce and Marketo campaign creation, and reporting. 
  • Collaborate with internal stakeholders to understand campaign objectives, target audience, messaging, and creative assets. 
  • Set up campaign workflows, schedules, and automation processes to ensure timely and accurate delivery of marketing materials. 
  • Manage marketing data including segmentation, list management, and database hygiene to ensure data integrity and compliance. 
  • Monitor campaign performance metrics, track KPIs, and generate actionable insights to optimize campaign effectiveness and ROI. 
  • Conduct A/B testing and experimentation to refine campaign strategies and improve conversion rates. 
  • Develop and maintain documentation, training materials, and knowledge resources to support onboarding and enablement of team members. 

WHAT YOU’LL BRING 

  • You have 5+ years of experience in campaign operations, marketing automation, or similar roles. 
  • You’re proficient in Marketo and Salesforce 
  • You have excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment. 
  • You’re an excellent communicator and collaborator with the ability to work effectively across teams and influence stakeholders at all levels. 

If your experience is close but doesn’t fulfill all requirements, please apply. Wiz is on a mission to build a special company. To achieve our goal, we are focused on hiring Wizards with different backgrounds, perspectives, and experiences.

Wiz is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

By submitting your application, you acknowledge that Wiz will process your personal data in accordance with Wiz's Privacy Policy. 

Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Marketing Operations Manager, Wiz, Inc.

Wiz is looking for an enthusiastic Marketing Operations Manager to join our innovative team, working remotely across the USA. If you're passionate about cloud security and want to be part of a company that's rapidly changing the landscape, then Wiz is the perfect place for you! As the fastest-growing startup ever, we pride ourselves on empowering businesses to thrive in the cloud. In the role of Marketing Operations Manager, you'll be at the heart of our campaign execution and optimization efforts, collaborating closely with teams in Partner Marketing, Digital Marketing, Customer Marketing, and ABM. Your key responsibilities will include managing the entire lifecycle of our strategic marketing campaigns, from email building and segmentation to campaign creation in Salesforce and Marketo. You’ll play a pivotal part in monitoring campaign performance to ensure optimal effectiveness and return on investment. We're looking for someone with not only excellent organizational and project management skills but also a solid background in campaign operations and marketing automation. With over 5 years of experience under your belt, you’ll be well-equipped to help guide our marketing efforts and contribute to our remarkable growth. At Wiz, you’ll have the creativity and freedom to make a real impact and bring your ideas to life while ensuring our marketing efforts align with our mission to protect the infrastructure of hundreds of customers. This is your chance to make a difference in a meaningful way – come join us!

Frequently Asked Questions (FAQs) for Marketing Operations Manager Role at Wiz, Inc.
What are the main responsibilities of the Marketing Operations Manager at Wiz?

As the Marketing Operations Manager at Wiz, your main responsibilities will encompass the end-to-end execution and optimization of marketing campaigns. You'll oversee aspects like email building, segmentation, list processing, landing page creation, and campaign creation in Salesforce and Marketo. Collaboration with cross-functional teams is essential to align campaign objectives with target audiences and messaging.

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What qualifications are needed to apply for the Marketing Operations Manager role at Wiz?

To apply for the Marketing Operations Manager position at Wiz, you should have at least 5 years of experience in campaign operations or marketing automation. Proficiency in tools like Marketo and Salesforce is crucial. Strong organizational and project management skills, along with excellent communication abilities, will help you thrive in this role.

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How does the Marketing Operations Manager at Wiz measure campaign success?

Monitoring campaign performance metrics is a critical duty of the Marketing Operations Manager at Wiz. You will track key performance indicators (KPIs) and generate actionable insights to optimize campaign effectiveness and improve ROI. A/B testing and experimentation will also be part of your toolkit to refine strategies and boost conversion rates.

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What is the work culture like at Wiz for the Marketing Operations Manager?

Wiz fosters a vibrant work culture where creativity and diverse perspectives are valued. As a Marketing Operations Manager, you’ll enjoy the freedom to think big and collaborate across teams. The company is committed to building a diverse workforce, ensuring that all employees feel included and empowered to contribute to Wiz's innovative goals.

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Can someone without all the qualifications still apply for the Marketing Operations Manager position at Wiz?

Absolutely! At Wiz, we understand that diverse experiences can bring valuable insights. If your background is close to the requirements for the Marketing Operations Manager position but doesn't check every box, we encourage you to apply. We value a range of perspectives and are focused on building a special company culture.

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Common Interview Questions for Marketing Operations Manager
How do you prioritize tasks when managing multiple marketing campaigns?

When managing multiple marketing campaigns, I prioritize tasks by assessing deadlines and the weight of each project. I use tools like project management software to keep track of timelines and milestones, ensuring that I allocate resources effectively and communicate with team members to stay aligned on goals.

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Can you describe your experience with Marketo and Salesforce?

I have extensive experience using both Marketo and Salesforce for campaign management. I typically use Marketo for email automation, list segmentation, and reporting, and integrate it with Salesforce for lead tracking. This paired use allows for optimized conversion tracking and a streamlined marketing funnel.

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What strategies do you employ for A/B testing in your campaigns?

In A/B testing, I always start by defining clear objectives for what I want to measure, whether it's open rates or conversion rates. I ensure that the elements I test are distinct, such as subject lines or call-to-action buttons, so that the results can provide actionable insights. Additionally, I document findings to refine future strategies.

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How do you analyze and report campaign performance metrics?

I analyze campaign performance by compiling data from various sources like Marketo and Salesforce. I focus on key metrics such as open rates, click-through rates, and conversion rates. From there, I create comprehensive reports that highlight performance trends and provide recommendations for optimizing future campaigns.

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Describe a time you successfully improved a campaign's ROI.

In a previous campaign, I noticed that our email engagement was low. I proposed an A/B testing strategy focused on subject lines and optimized send times based on historical data. After implementing these changes, we saw a significant increase in open rates and conversion, ultimately boosting the campaign's ROI by over 30%.

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What tools do you typically use for managing marketing data?

I commonly use CRM tools like Salesforce for lead management and Marketo for marketing automation. Additionally, I utilize Excel for data segmentation and cleansing and frequently review database hygiene practices to ensure data integrity.

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How do you handle unexpected issues during a campaign launch?

When unexpected issues arise during a campaign launch, I remain calm and composed. First, I assess the problem to understand its impact. Communication with my team is essential, so we can collaborate on a quick resolution. Having contingency plans in place beforehand also helps mitigate disruptions.

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What are your techniques for stakeholder management?

Effective stakeholder management involves maintaining open lines of communication and setting clear expectations from the outset. I regularly engage stakeholders through updates and insights on campaign performance, actively seeking their input to ensure alignment and foster collaboration.

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What role does creativity play in marketing operations?

Creativity is crucial in marketing operations as it drives differentiation in campaigns. It's not just about executing tasks; it’s about how you can innovate processes, optimize strategies, and present campaign ideas to resonate with audiences. Keeping an open mind facilitates fresh approaches to problem-solving.

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How do you stay updated on marketing trends and technologies?

I make it a priority to stay updated on marketing trends and technologies by subscribing to industry newsletters, participating in webinars, and networking with peers. Engaging with thought leaders on platforms like LinkedIn also provides insights into emerging strategies that can enhance our marketing efforts.

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Full-time, remote
DATE POSTED
December 22, 2024

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