Senior product marketing manager - job 1 of 2

As a Senior Product Marketing Manager at Writer, you will be responsible for crafting the narrative and launch strategies for our innovative generative AI products. You'll develop product messaging that resonates with our target audiences, collaborate with sales and product management teams, and create educational materials that empower our sales representatives to articulate core product differentiators effectively. Your role will require a keen understanding of customer needs and how Writer solves their challenges.

To qualify for the Senior Product Marketing Manager position at Writer, candidates should have at least 7 years of experience in a high-growth B2B tech company, with a minimum of 5 years focusing on product marketing. We are looking for someone with a strong track record of successful product launches, excellent communication skills, and the ability to simplify complex technical concepts into clear messaging that appeals to our audiences.

To excel as a Senior Product Marketing Manager at Writer, it’s important to maintain a high level of customer empathy, have a solid understanding of generative AI, and proactively communicate with both technical and non-technical stakeholders. Additionally, developing a meticulous attention to detail while managing cross-functional projects will be key to successfully launching products that meet customer needs.

Writer fosters a dynamic and collaborative work environment where innovative ideas are welcomed. As a Senior Product Marketing Manager, you'll be part of a small but powerful marketing team, with a strong focus on excellence and urgency. Our culture encourages open communication, creativity, and a commitment to building outstanding marketing programs that highlight the value of our generative AI platform.

Writer values the continuous growth of its employees and provides opportunities for professional development, including stipends for learning and development. As a Senior Product Marketing Manager, you’ll have access to resources and training that will help you enhance your marketing skills, expand your knowledge of generative AI, and stay current in this rapidly evolving field.

In answering this question, highlight a specific product launch you led or participated in, detailing your strategic contributions, the challenges faced, and the outcomes. Emphasize your role in crafting messaging, collaborating with cross-functional teams, and the results achieved post-launch to showcase your impact.

Discuss your process for understanding the product and the target audience. Explain how you conduct market research, engage with customers, and collaborate with key stakeholders to craft messaging that clearly articulates the value and differentiators of the product.

Share your preferred methods for collecting customer feedback, such as surveys, interviews, or user testing sessions. Emphasize the importance of using this feedback to refine product messaging and improve product offerings, demonstrating your commitment to customer-centric marketing.

Explain your approach to fostering collaboration between product marketing and sales, including regular meetings, shared goals, and co-created resources. Highlight how you ensure that sales teams have the necessary knowledge and tools to effectively communicate product value to customers.

Discuss the resources and strategies you use to stay informed about industry trends and competitive movements, such as market research reports, newsletters, webinars, and networking in industry circles. This shows your proactive attitude towards market awareness which is essential for informing product marketing strategies.

Choose a relevant example that showcases your ability to break down complex information. Provide details on the context, how you approached the task, and the positive feedback or results that followed. This illustrates your communication skills and technical mastery.

Highlight key product marketing metrics such as customer acquisition cost, conversion rates, customer lifetime value, and engagement metrics. Discuss how you would use these metrics to assess the effectiveness of marketing strategies and inform future decisions.

Share your method for prioritizing projects, such as using frameworks like the Eisenhower Matrix or Agile methodologies. Discuss how you manage multiple stakeholders and deadlines while ensuring that the most impactful projects receive the necessary focus.

Explain that storytelling is fundamental in product marketing as it builds emotional connections with customers. Discuss how you utilize storytelling to craft compelling narratives that highlight product value and resonate with target audiences.

Convey your openness to feedback and how you view it as an opportunity for growth. Provide an example of a time you received constructive criticism, how you incorporated it into your work, and the subsequent positive outcomes, showcasing resilience and adaptability.