Senior CRM Manager (m/f/d)

As a Senior CRM Manager at Yepoda, your primary responsibilities include developing and implementing CRM strategies focused on customer retention, leading the CRM team, analyzing data to identify engagement opportunities, and collaborating with cross-functional teams to integrate these strategies effectively across the company.

To qualify for the Senior CRM Manager position at Yepoda, you should have a minimum of 5 years of experience in CRM, a proven track record of successful CRM strategies, proficiency in CRM software and database management, and excellent communication and analytical skills. Fluency in English is also essential.

Yepoda evaluates the effectiveness of its CRM initiatives by monitoring key performance indicators and making data-driven adjustments as needed. This is done in collaboration with the in-house data science team, ensuring continuous improvement of CRM efforts.

The work culture at Yepoda is dynamic and inclusive, ideal for a Senior CRM Manager who thrives in a start-up environment. You'll enjoy flat hierarchies, collaboration across departments, and the opportunity to contribute to an inspiring mission with a dedicated international team.

Yepoda offers ample growth opportunities for Senior CRM Managers, including taking on responsibilities from day one, room for professional advancement as the company expands, and support for continuous learning and career development.

Yes, Yepoda values work-life balance and offers hybrid working arrangements. This flexibility allows you to work from home or a preferred location to enhance productivity and creativity.

As a Senior CRM Manager at Yepoda, you'll enjoy various benefits, including employee discounts on Yepoda products, an Urban Sports membership for fitness, and a dog-friendly office with free drinks and snacks to create a welcoming workspace.

When answering this question, highlight specific examples of CRM strategies you've developed in previous roles, focusing on the objectives you aimed to achieve and the impact of those strategies on customer retention and engagement.

Discuss the tools and methodologies you use to analyze customer data, explaining how you identify trends, behaviors, and opportunities for optimizing CRM efforts, ensuring that your answer demonstrates your analytical skills.

Share your leadership style and your techniques for mentoring and developing team members. Talk about fostering an inclusive and collaborative team environment where everyone feels valued and inspired to contribute.

Mention your methods for keeping current with CRM trends, such as attending webinars, participating in forums, or following industry leaders, and explain how this knowledge has previously benefited your work.

Provide a specific example of a CRM campaign, detailing your role in its execution, the strategies you implemented, and the measurable outcomes or successes achieved to showcase your competence and results-driven mindset.

Explain your strategies for encouraging collaboration between departments, such as regular meetings, shared goals, or joint projects, emphasizing the importance of communication and teamwork in achieving CRM objectives.

Discuss the various strategies you would consider for enhancing customer retention, exploring aspects like personalized communication, loyalty programs, and proactive customer service, to demonstrate your strategic thinking.

Describe your conflict resolution approach, focusing on maintaining a positive, respectful environment and how you encourage open communication, thus highlighting your leadership capabilities and interpersonal skills.

List the CRM software you have experience with, providing context for how you used these platforms to manage customer relationships effectively and achieve company goals to validate your technical expertise.

Express your passion for the beauty industry, particularly K-beauty, and how you resonate with Yepoda's values and mission. Share how your skills align with the company's goals, showcasing enthusiasm for contributing to its continued success.