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Product Marketing Associate

JOB SUMMARY 

This role focuses on driving business performance by supporting the category entry point growth strategy, leading new product launches through the 4D process, and delivering first-class connected product calendar “Experiences”.  Key responsibilities include leading new product launches from test through to launch, building connected product marketing calendar experiences, and living a culture of executional excellence. The ideal candidate will be creative, ideas-led, and have a strong passion for analyzing data to drive for actionable results.

ESSENTIAL JOB FUNCTIONS

  • Play a key role across all aspects of the 4D new product and product change process partnering with cross-functional teams including operations, IT, and Culinary Innovation.
  • Support creative innovation workshops and collaborate with Consumer Insights to test and validate solutions as required against established benchmarks and launch standards.
  • Define the 4D process and set stage gates, making necessary recommendations for course corrective action based on timelines, test dialogistic, and consumer data.
  • Own the product test and product launch evaluation process, collaborating with finance to set and measure key success criteria and partnership with IT, Operations, and Supply Chain 
  • Create a fast-to-learn, fast-to-act process for product tests and product launches so that learnings are identified and acted upon quickly.
  • Support the marketing team connections planning process to ensure that each product “Experience” is connected and campaign development is cohesive.

SKILLS AND KNOWLEDGE REQUIREMENTS

  • Bachelor’s Degree in Marketing, Finance, or other related field required.
  • 6-8 years of related experience in brand marketing, product marketing, innovation or similar.
  • Strong analytical and project management skills
  • Self-motivated team player that brings excitement and enthusiasm to work each day.
  • Enjoys working in a fast-paced, constantly iterating environment.  

COMPENSATION

Salary Range: $86,300 to $101,400 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

BENEFITS

Competitive base pay with benefits including:

  • Up to 4 weeks of vacation per year plus additional sick days
  • Hybrid work schedule and year-round flex day Friday
  • Up to 10 Paid Holidays + 1 Floating holidays
  • The company provided Recharge Days to unplug and reenergize
  • Competitive bonus program for eligible roles
  • Recognition-based culture.

FAMILY BENEFITS:

  • Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
  • Healthcare and dependent care flexible spending accounts
  • Employee Assistance Program available to all employees and their dependents
  • Generous parental leave
  • Onsite Childcare through Bright Horizons

ADDITIONAL PERKS:

  • 401(k) benefit plan with a 6% matching contribution
  • Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
  • Access to LinkedIn Learning
     

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization. 

Average salary estimate

$93850 / YEARLY (est.)
min
max
$86300K
$101400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Associate, Yum!

As a Product Marketing Associate at The Habit Restaurants, LLC in Irvine, California, you'll be stepping into a vibrant role that thrives on creativity and data-driven insights! This position is all about supporting our category entry point growth strategy and leading the charge on exciting new product launches. Your daily adventures will include collaborating with cross-functional teams from operations to culinary innovation, making sure every product experience is exceptional and memorable. Picture yourself managing the entire 4D process, allowing you to bring innovative ideas from conception to market successfully. You'll work with the marketing team to create a connected product calendar, ensuring all campaigns resonate cohesively. If you possess a blend of strong analytical skills and project management expertise, you'll fit right in. With 6-8 years of relevant experience in brand or product marketing, your insights will drive meaningful results. Our culture here celebrates executional excellence and values each team member's contributions—your enthusiasm will only ignite our passions further. If you're excited to dive into a fast-paced environment and work for a company that values diversity and inclusion, this might just be your dream role. Join us in shaping unforgettable dining experiences while advancing your career in a supportive atmosphere!

Frequently Asked Questions (FAQs) for Product Marketing Associate Role at Yum!
What are the key responsibilities of a Product Marketing Associate at The Habit Restaurants, LLC?

A Product Marketing Associate at The Habit Restaurants, LLC is responsible for leading new product launches, managing the 4D process from ideation to market, and collaborating with cross-functional teams to ensure product success. They also support creative workshops, define marketing strategies, and evaluate product tests, ensuring a cohesive consumer experience.

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What qualifications do you need to become a Product Marketing Associate at The Habit Restaurants, LLC?

To become a Product Marketing Associate at The Habit Restaurants, LLC, candidates should possess a Bachelor's Degree in marketing or a related field and have 6-8 years of experience in brand or product marketing. Strong analytical skills and project management experience are essential, along with a self-motivated and collaborative attitude.

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How does the 4D process work for a Product Marketing Associate at The Habit Restaurants, LLC?

In the role of Product Marketing Associate at The Habit Restaurants, LLC, the 4D process involves identifying opportunities for new products, developing concepts, testing them in the market, and finally launching successful products. The associate collaborates with various teams to ensure each stage of the process is executed flawlessly and meets consumer needs.

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What skills are essential for success as a Product Marketing Associate at The Habit Restaurants, LLC?

Essential skills for a Product Marketing Associate at The Habit Restaurants, LLC include strong analytical abilities, creativity, project management expertise, and effective communication skills. The ability to thrive in a fast-paced environment while collaborating with diverse teams is also crucial for success in this role.

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What is the work culture like at The Habit Restaurants, LLC for a Product Marketing Associate?

The work culture at The Habit Restaurants, LLC for a Product Marketing Associate is collaborative, inclusive, and dynamic. The company promotes a culture of executional excellence and values the contributions of every team member, ensuring a supportive environment where innovation and enthusiasm are celebrated.

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Common Interview Questions for Product Marketing Associate
Can you describe your experience with product launches in marketing?

In answering this question, highlight specific examples of successful product launches you've been involved with, detailing your role and the strategies you employed. Discuss how you collaborated with different departments and what promotional strategies were used to ensure success.

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How do you approach analyzing consumer data for marketing strategies?

When discussing your approach to analyzing consumer data, emphasize the tools and methodologies you use to derive insights. Mention specific instances where your analytical skills led to actionable marketing strategies and measurable results.

Join Rise to see the full answer
What is your understanding of the 4D process?

Demonstrate your understanding of the 4D process by explaining the four stages: Discover, Define, Develop, and Deploy. Provide examples of how you’ve applied this process in past roles and the positive outcomes that resulted.

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How do you ensure collaboration across cross-functional teams?

To ensure collaboration, I prioritize clear communication and relationship-building. Discuss how you've facilitated collaboration in the past, perhaps through regular meetings, shared digital platforms, or joint projects that required input from multiple teams.

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What role does creativity play in product marketing?

Creativity is vital in product marketing for capturing consumer attention and differentiating products. Explain how you leverage creativity in your projects, perhaps by developing unique marketing campaigns or innovative product features that resonate with consumers.

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Can you provide an example of a time you faced a challenge during a product launch?

Detail a specific challenge you encountered during a product launch and how you addressed it. Emphasize your problem-solving skills and ability to pivot quickly in response to unexpected obstacles.

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How do you prioritize tasks and manage your workload?

Discuss your time management techniques, such as using project management tools, setting deadlines, and prioritizing tasks based on impact and urgency. Provide examples of how effective organization has led to successful project completion in previous roles.

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What do you think are key indicators of a successful product launch?

Key indicators of a successful product launch include meeting sales targets, positive consumer feedback, and overall brand awareness growth. Discuss how you would measure these indicators against set goals and adapt strategies accordingly.

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How do you stay updated on industry trends and competitors?

Staying updated requires continuous learning, so mention your methods—following industry publications, attending webinars, and analyzing competitor activity. Highlight how staying informed has helped you make more strategic marketing decisions.

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Why do you want to work as a Product Marketing Associate at The Habit Restaurants, LLC?

Express your genuine interest in the company’s mission, values, and culture. Relate your professional goals to the opportunities offered by the role and how your background aligns with the company's commitment to innovation and inclusivity.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 4, 2025

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