Digital Marketing Manager

The Digital Marketing Manager at OpenEye is responsible for developing and executing digital marketing strategies to generate and nurture leads. This includes managing campaigns across various platforms like email, social media, and search. The role involves implementing marketing automation workflows, overseeing the marketing budget, and collaborating with sales teams to align campaign strategies. Additionally, you'll track campaign performance metrics and optimize SEO/SEM efforts.

To be considered for the Digital Marketing Manager role at OpenEye, candidates should possess a Bachelor’s degree in marketing or a related field, along with at least 4 years of digital marketing experience. Experience in campaign management and a solid understanding of digital channels and tools are also essential. Familiarity with software such as Salesforce and Marketing Cloud Account Engagement is preferred, as well as strong analytical and communication skills.

At OpenEye, we are committed to the growth of our employees, including our Digital Marketing Manager. We offer an Educational Assistance Program that covers non-degree support, undergraduate, and graduate degrees. Additionally, our collaborative culture encourages sharing ideas and continuous learning, ensuring you have the support you need to excel in your role and advance your career.

The salary range for the Digital Marketing Manager role at OpenEye is between $70,000 and $100,000, depending on qualifications and experience. This position also includes eligibility for an annual discretionary bonus and potential relocation assistance, reflecting our commitment to attracting top talent.

OpenEye offers a wealth of perks for our Digital Marketing Manager, including a collaborative and creative organizational culture, flexible dress code, comprehensive medical, dental, and vision benefits starting on day one, a sizable 401k match, and generous vacation policies. Additionally, employees can enjoy discounts on company stock and various wellness benefits, ensuring a well-rounded work experience.

When answering this question, provide specific examples of digital marketing strategies you have developed or managed in previous roles. Highlight your approach to analyzing campaign performance and how you optimized strategies based on those results, showcasing your analytical skills and ability to drive results.

Discuss the tools and metrics you use to track campaign performance, such as Google Analytics, metrics related to conversions, engagement rates, or ROI. Share how you interpret data and make adjustments to improve campaign effectiveness, demonstrating your analytical mindset.

Explain your understanding of SEO and its significance in driving organic traffic. Provide examples of how you've implemented SEO best practices in previous roles, such as keyword optimization, content creation, and link-building strategies, and discuss their impact on campaign performance.

Describe your methodology for allocating and managing your marketing budget. Include examples of how you prioritize spending based on campaign objectives and your experience in maximizing ROI through careful budget oversight and adjustment.

Select a specific campaign and provide a detailed account of its objectives, your strategies, execution, and the results achieved. Be sure to include metrics such as engagement rates, leads generated, or revenue growth to demonstrate success.

Enumerate the marketing automation tools you've used, such as Marketing Cloud Account Engagement or others. Explain how you've utilized these tools for lead nurturing, email campaigns, and workflow automation to enhance marketing efforts.

Discuss your experience in collaborating with sales teams to ensure seamless alignment on goals and campaigns. Highlight communication strategies, feedback loops, and any joint initiatives you've undertaken to drive lead conversion.

Show your enthusiasm for the field by discussing current digital marketing trends, such as AI in marketing, personalized content, or customer experience enhancements. Explain how staying informed shapes your strategies and helps drive innovation in your work.

Outline your experience with website management, focusing on how you optimize content for conversions. Include your approach to A/B testing, user experience, and integrating SEO practices within web content.

Tie your experiences and skills back to the qualities OpenEye seeks in a Digital Marketing Manager. Speak to your strategic acumen, collaborative spirit, results-driven mindset, and familiarity with the industry, offering concrete examples to back up your claims.