Account Executive, B2B Technology PR team

As an Account Executive at Zeno, your key responsibilities will include creating media materials, managing media outreach, conducting research to support client initiatives, and developing engaging written content like blogs and social media posts. You'll also maintain and distribute media coverage, and ensure the smooth running of client accounts while working closely with your team. It's a great way to grow your PR skills in a dynamic environment.

To qualify for the Account Executive position at Zeno, you should have a solid foundation in writing for various formats, a keen interest in digital technology, and an understanding of media relations. While previous PR experience is valuable, a genuine enthusiasm for the field, strong organizational skills, and the ability to manage multiple tasks efficiently are equally important.

Zeno is committed to the growth of its Account Executives through continuous learning opportunities and an encouraging team environment. You'll have access to resources to stay updated on industry trends and benefit from mentorship and feedback from more experienced colleagues, allowing you to enhance your skills and advance in your PR career.

A typical day for an Account Executive at Zeno involves a mix of creative tasks and relationship-building activities. You might start by preparing media materials, engaging with journalists, and brainstorming content ideas. Later, you'll head into research mode to monitor media coverage and identify opportunities for your clients, all while collaborating closely with your team to drive client success.

At Zeno, you will have the opportunity to work with a diverse range of leading technology companies, including big names like Zoom, Lenovo, and ServiceNow. Each client presents unique challenges and provides the chance to be part of the dynamic landscape of digital transformation, helping to enhance their visibility and impact in the tech industry.

When prioritizing multiple clients, it's essential to assess project deadlines and client needs. I would create a detailed schedule, setting milestones and checking in regularly with team members to ensure that all tasks are progressing smoothly and efficiently.

In my previous roles, I have actively engaged with various media outlets by building relationships through personalized outreach. I prioritize understanding journalists' preferences and craft tailored pitches that resonate with their audiences, leading to successful media placements.

I subscribe to industry newsletters, follow relevant blogs, and engage in social media discussions within the tech community. Networking with other PR professionals and attending webinars also provides valuable insights into emerging trends and developments in the B2B tech space.

Understanding the audience is key! I adapt my writing style and tone based on the platform—whether it’s an informal blog post, a detailed report, or a targeted press release—ensuring that I deliver relevant and engaging content that aligns with the audience's expectations.

One successful campaign I contributed to involved launching a product for a technology client. I was responsible for developing media materials and coordinating with journalists, resulting in significant media coverage and positive feedback from the client, greatly enhancing their brand visibility.

I always double-check my work against guidelines, maintain a checklist for grammar, brand voice, and required elements. Additionally, seeking feedback from team members ensures that I refine the content effectively before finalization.

In a fast-paced environment like Zeno, managing tight deadlines can be challenging. I would tackle this by keeping open communication with my team, utilizing project management tools to stay organized, and being proactive in addressing potential roadblocks well in advance.

Measuring success involves analyzing key metrics like media coverage, audience engagement, and client feedback. I would set specific goals at the campaign’s outset, track progress using media monitoring tools, and evaluate outcomes against KPIs to assess effectiveness.

Teamwork is vital for success in PR. I thrive in collaborative environments where I can leverage diverse perspectives and skills. By supporting each other and communicating openly, we can produce high-quality work that meets client expectations and fosters great relationships.

I’m inspired by the constant innovation within the technology sector. Being part of the narrative that shapes how these groundbreaking technologies impact our lives is exciting. I love the challenge of keeping up with trends and translating complex concepts into compelling stories.