Job details

Paid Marketing Specialists, SEM

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About the team

We are the team that develops and implements the marketing channel strategy across various Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

About the role

We are seeking a new team member who has the skills, knowledge and expertise to build, manage and implement Search Engine Marketing (SEM) campaigns at scale across multiple platforms. This team member is a performance marketer energized by new challenges and looking to develop the breadth and depth of campaign management and analytical capabilities!

You Will Get To:

Build, QA, launch, and optimize SEM campaigns to achieve multiple business objectives
Manage tagging, tracking, optimization, reporting and analytics to improve revenue and return on investment
Support cross-functional projects and tests to expand and scale our capabilities, improve performance, and test initiatives
Work with partners and vendors to maintain support and keep up to date on new features and product capabilities
Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise

This role has been categorized as a teleworker position. Teleworkers do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any part of Mexico, but preferably in Mexico City, as we would encourage attendance for occasional in-office events.

In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location.

Who you are

Minimum of 2 years of work experience in SEM, including hands-on execution of campaigns such as Google Search and Microsoft Search with annual budgets exceeding $1M USD.
Proven ability to plan and implement effective experiments with a strong focus on using the Google Ads Experiments tool.
Strong quantitative, analytical and problem-solving skills. Ability to synthesize data and analytics from a wide variety of sources (Google Ads, 1st Party Data, etc).
Experience with data analysis and visualization using tools like Excel and Tableau. SQL proficiency is a plus!
Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
BS degree or equivalent experience in Business, Economics, Statistics or related field preferred.

Get to know us

Zillow is reimagining real estate to make it easier to unlock life’s next chapter.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you're in, you will play a critical role in making this vision a reality.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, and a fundamental commitment to Equity and Belonging. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, and gender identity. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Average salary estimate

$75000 / YEARLY (est.)

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$60000K

$90000K

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What You Should Know About Paid Marketing Specialists, SEM, Zillow

Join Zillow as a Paid Marketing Specialist in Mexico City, where you'll play an essential role in developing and executing our Search Engine Marketing (SEM) strategies! In this exciting position, you'll collaborate with a dynamic team that leverages the latest SEM platforms to meet both brand and performance goals. Your day-to-day responsibilities will include building and optimizing campaigns that drive significant results, managing analytics, and experimenting with new initiatives. You'll thrive in a performance-focused environment, utilizing your strong analytical skills to improve revenue and return on investment. We’re looking for someone with at least two years of SEM experience who is passionate about taking on new challenges and enhancing their campaign management skills. At Zillow, we understand the importance of work-life balance, which is why this role is a teleworker position, allowing you to work from anywhere in Mexico, preferably Mexico City for occasional in-office events. In addition to a competitive salary and benefits, you'll also have the opportunity to earn equity awards. If you’re ready to help people discover their next home through innovative marketing strategies, we want to hear from you!

Frequently Asked Questions (FAQs) for Paid Marketing Specialists, SEM Role at Zillow

What qualifications do I need to apply for the Paid Marketing Specialist position at Zillow?

To be considered for the Paid Marketing Specialist role at Zillow, candidates should have a minimum of 2 years of work experience in Search Engine Marketing (SEM). Hands-on experience managing campaigns, particularly with Google and Microsoft Search, with budgets exceeding $1M USD is essential. A BS degree in Business, Economics, Statistics, or a related field is preferred.