Regional Marketing Manager, Rockies

As a Regional Marketing Manager at Zscaler, your key responsibilities will include developing and executing marketing plans tailored for the Rockies markets. You'll collaborate with various teams to create engaging customer experiences and events, drive new business and pipeline growth, and enhance brand awareness through targeted marketing strategies.

To qualify for the Regional Marketing Manager role at Zscaler, you'll need a minimum of 8+ years of experience in high-tech B2B marketing, excellent written and verbal communication skills, and a proven track record of managing integrated marketing campaigns. Familiarity with tools like SFDC and analytics platforms will also be essential.

Zscaler is dedicated to employee growth and offers numerous opportunities for professional development for its Regional Marketing Managers. Whether it’s through continuous education reimbursement, mentorship programs, or collaborative projects, Zscaler fosters an environment where you can continuously learn and advance in your marketing career.

In your role as a Regional Marketing Manager at Zscaler, you will use tools such as Salesforce (SFDC), intent data analytics, and Tableau to analyze campaign performance and improve targeting strategies. Familiarity with marketing automation platforms like Marketo or other MarTech tools will also be advantageous.

The team culture at Zscaler is inclusive, collaborative, and energetic, making it a fantastic environment for Regional Marketing Managers. You’ll work alongside a diverse group of creative individuals, benefiting from an open exchange of ideas and a shared commitment to innovation and success in cloud security marketing.

Certainly! In my previous roles, I’ve managed end-to-end integrated marketing campaigns that align closely with sales objectives. I focus on identifying target audiences, crafting compelling messaging, and selecting the best channels. Measurements of success are tracked through ROI analysis, ensuring we continually optimize strategies.

I believe data is key to effective marketing decision-making. I use analytics tools to track engagement metrics and understand customer behavior. For instance, using SFDC and Tableau allows me to gauge campaign performance, which helps shape future marketing strategies to better target key demographics.

In a previous role, I spearheaded a campaign that leveraged both digital and in-person events to boost brand visibility. We used thought leadership content and targeted outreach, resulting in a 40% increase in social media engagement and significant growth in event attendance.

Collaboration with sales teams is essential for success. I regularly communicate with them to align marketing initiatives with sales goals. By establishing shared objectives and metrics, I ensure that our strategies are coordinated, maximizing lead conversions.

I have extensive experience managing both online and offline marketing initiatives, including digital marketing campaigns, email marketing, and live events like trade shows. I leverage a mix of channels to engage audiences effectively and ensure consistent messaging across all platforms.

I implement a system for tracking campaign performance that includes key performance indicators (KPIs) aligned with our goals. I analyze metrics like conversion rates and engagement levels, regularly presenting these insights to adjust strategies and improve outcomes.

When developing marketing plans for diverse markets, I prioritize research and local insights to tailor our strategies. Using data analytics, I identify specific trends and customer needs in those regions, then create targeted messaging and campaigns that resonate authentically with local audiences.

Absolutely! I once organized a digital series focusing on cybersecurity trends that included expert panel discussions. The event attracted significant attendance, showcased our brand, and was instrumental in generating valuable leads through follow-up engagements.

I actively stay informed by following marketing leaders on social media, subscribing to industry reports, and attending relevant webinars and conferences. Engaging with communities, both online and offline, allows me to share insights and continuously learn from others in the field.

What I enjoy most about working in marketing, particularly within a tech company like Zscaler, is the opportunity to bridge complex technology concepts and customer needs. I find it rewarding to craft messages that simplify intricate solutions, making them accessible and appealing to a wider audience.