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Social Media Manager

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts, and responding to followers.

Responsibilities

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Good to have Social Media Manager skills:

  • Proven work experience as a Social media manager
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field

Download this social media manager job description sample as a pdf.

Average salary estimate

$65000 / YEARLY (est.)
min
max
$50000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Manager, A2 Digi solution

We are excited to welcome a passionate Social Media Manager to our team! In this dynamic role, you will spearhead the management of our social media accounts, ensuring our brand resonates with our audience. Your creative flair will come to life as you generate original text and captivating video content that engages our followers. From strategizing and implementing social media plans that align with our business goals to reporting on the ROI of your efforts, your work will drive our social media presence to new heights. You will perform research on current trends and audience preferences, enabling us to refine our approach continuously. Your day-to-day responsibilities will include crafting and sharing content that captures attention, monitoring SEO and web traffic metrics, and collaborating with various departments like marketing, sales, and customer service to ensure our brand remains consistent across all platforms. The role requires excellent communication skills, as you will respond to follower inquiries and manage the dialogue around our brand. You will also oversee the design of our social media accounts, maintaining a visually appealing online presence. If you have a solid understanding of online marketing channels and a knack for creativity, this role at our company is for you. We look forward to seeing how your unique skills can enhance our brand awareness through innovative strategies and promotions!

Frequently Asked Questions (FAQs) for Social Media Manager Role at A2 Digi solution
What are the primary responsibilities of a Social Media Manager at our company?

As a Social Media Manager at our company, your core responsibilities will include creating original content, designing and implementing social media strategies, monitoring SEO metrics, and collaborating with various teams to ensure brand consistency.

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What qualifications do you need to become a Social Media Manager at our company?

To be a successful Social Media Manager at our company, you should have a BSc degree in Marketing or a related field, proven experience in managing social media accounts, excellent copywriting skills, and a strong understanding of SEO and online marketing channels.

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How does the Social Media Manager role contribute to the overall business goals of our company?

The Social Media Manager plays a crucial role in driving brand awareness and engagement, which directly impacts customer loyalty and ultimately boosts sales. By aligning social media strategies with business objectives, you will help enhance our online presence.

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What is the importance of SEO knowledge for a Social Media Manager at our company?

SEO knowledge is vital for a Social Media Manager at our company as it helps optimize post visibility and web traffic metrics, ensuring our content reaches a broader audience and drives more engagement.

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What kind of content will I be creating as a Social Media Manager at our company?

In the role of Social Media Manager, you will create engaging content, including original text posts, images, videos, and promotional campaigns that resonate with our target audience.

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Common Interview Questions for Social Media Manager
Can you describe your experience with social media content creation as a Social Media Manager?

Be prepared to discuss your previous roles in content creation, including specific campaigns you've managed, types of content you've produced, and the results of those efforts.

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What strategies do you use to monitor and analyze social media metrics?

Highlight your familiarity with tools like Google Analytics, and explain how you track engagement, reach, and ROI. Provide examples of how you've used these metrics to adjust strategies.

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How do you approach developing a social media strategy for a new campaign?

Discuss your research methods, innovative ideas, and how you align your strategy with overall business goals. Mention how you'll incorporate audience preferences as well.

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What techniques do you use to engage with followers on social media?

Talk about the importance of timely responses, creative content, and actively participating in conversations. Share examples of engagement strategies that have worked for you.

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Can you give an example of a successful social media campaign you've managed?

Prepare a detailed description of a campaign, including objectives, tactics used, and measurable results. Show how your creativity made a difference.

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What trends do you see shaping the future of social media?

Demonstrate your knowledge of current social media trends, platforms, and best practices. Explain how you would adapt strategies to stay ahead.

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How do you maintain brand consistency across different social media channels?

Emphasize the importance of a unified tone, visual aesthetic, and regular content updates across platforms. Share your methods for ensuring brand guidelines are followed.

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What tools do you use for scheduling and managing social media posts?

Mention specific tools you've used, explain their features, and discuss how they help streamline your workflow while maintaining content quality.

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How would you handle negative comments or backlash on social media?

Outline a calm, professional approach to addressing concerns. Share how you would respond publicly and privately to concerns while maintaining the brand's reputation.

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What do you consider when designing visuals for social media posts?

Discuss the elements of effective visuals, such as color theory, brand colors, and visual hierarchy. Mention tools you use for creating eye-catching designs.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 11, 2025

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