The Inside Sales Representative will focus on engaging and qualifying leads generated through online platforms (e.g., website inquiries, demo requests, test access requests) and marketing events. This role aims to nurture prospects and prepare them for handover to the Sales team. The ideal candidate is a junior sales professional who thrives in a dynamic, metrics-driven environment. Depending on the candidate proficiency the scope may extend to running the sales cycle on SME accounts
1. Lead Qualification & Nurturing:
· Promptly follow up on inbound leads via email, phone, and other communication channels.
· Conduct initial qualification to assess prospect needs, budget, and decision-making process.
· Maintain accurate records of interactions in the CRM system.
2. Pipeline Development:
· Build and manage a pipeline of qualified leads through continuous follow-up.
· Identify opportunities to engage prospects further through tailored communication.
3. Collaboration with Sales:
· Ensure smooth handover of qualified leads to the Sales team by providing clear and accurate information.
· Attend regular sales team meetings to align on priorities and feedback.
· If the candidate is proficient with Sales the role may develop into owning the Sales cycle for smaller accounts;
4. Performance Metrics & Reporting:
· Meet defined activity-based metrics (e.g., time-to-contact SLAs, number of calls/emails made, etc.).
· Provide regular updates on lead qualification progress to the Sales team.
5. Continuous Improvement:
· Suggest improvements to lead handling and qualification processes.
· Contribute content and ideas for marketing and sales campaigns.
KEY MEASURES & INDICATORS (main KPIs used in the role)
1. Activity-Based Metrics:
· SLA to respond to inbound leads (e.g., contact made within 24 hours).
· Number of calls/emails made per day/week.
2. Quality of Work:
· Percentage of leads successfully qualified (meeting agreed criteria).
· Lead handover acceptance rate by the Sales team.
3. Efficiency Metrics:
· Average time to convert a lead to qualified status.
· Ratio of qualified leads to total leads handled.
PROFILE REQUIRED
Professional Background
· Experience: Prior telephone sales or customer service experience preferred.
Skills & Abilities
· Strong communication and interpersonal skills.
· Excellent organizational and time management abilities ability to set priorities, fulfil critical tasks in time and keep to deadlines.
· Results-driven with a proactive mindset.
· High resilience and perseverance.
· Team-oriented and adaptable to feedback.
· Able to work on own initiative and as part of a team.
· Entrepreneurial spirit and drive.
· Fluent in French or German, and English
· Interest and knowledge of Automotive, engineering, technology and benchmarking is a plus.
Join our dynamic team as an Inside Sales Representative with a focus on nurturing and qualifying leads generated from online platforms and marketing events. In this essential role at our company, you will engage with prospects, assess their needs, and prepare them for a seamless transition to our Sales team. If you're a junior sales professional eager to make your mark in a metrics-driven environment, this opportunity is perfect for you. Your key responsibilities will include promptly following up on inbound leads through various channels and maintaining detailed records in our CRM system. As you build a pipeline of qualified leads, you’ll tailor communications to engage prospects further and collaborate closely with our Sales team to ensure a successful handover. Meeting activity-based metrics will be vital, such as maintaining response times and tracking the number of outreach activities. We’re looking for someone who thrives on results, possesses strong communication skills, and is adaptable to feedback. If you have an entrepreneurial spirit and are fluent in English along with French or German, your passion for technology and engineering will be a great addition to our company culture. Take the next step in your sales career and join us as we drive success together!
A2Mac1 is the world leader in the competitive benchmarking industry for the automotive sector with more than 600 employees across 9 offices and benchmarking centers around the globe. Our competitive benchmarking services as well as our cost analys...
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