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Inside Sales Representative

The Inside Sales Representative will focus on engaging and qualifying leads generated through online platforms (e.g., website inquiries, demo requests, test access requests) and marketing events. This role aims to nurture prospects and prepare them for handover to the Sales team. The ideal candidate is a junior sales professional who thrives in a dynamic, metrics-driven environment. Depending on the candidate proficiency the scope may extend to running the sales cycle on SME accounts

 

1.     Lead Qualification & Nurturing: 

·        Promptly follow up on inbound leads via email, phone, and other communication channels. 

·        Conduct initial qualification to assess prospect needs, budget, and decision-making process. 

·        Maintain accurate records of interactions in the CRM system. 

2.     Pipeline Development: 

·        Build and manage a pipeline of qualified leads through continuous follow-up. 

·        Identify opportunities to engage prospects further through tailored communication. 

 

3.     Collaboration with Sales: 

·        Ensure smooth handover of qualified leads to the Sales team by providing clear and accurate information. 

·        Attend regular sales team meetings to align on priorities and feedback. 

·        If the candidate is proficient with Sales the role may develop into owning the Sales cycle for smaller accounts; 

 

4.     Performance Metrics & Reporting: 

·        Meet defined activity-based metrics (e.g., time-to-contact SLAs, number of calls/emails made, etc.). 

·        Provide regular updates on lead qualification progress to the Sales team. 

 

5.     Continuous Improvement: 

·        Suggest improvements to lead handling and qualification processes. 

·        Contribute content and ideas for marketing and sales campaigns. 

KEY MEASURES & INDICATORS (main KPIs used in the role)

 

1.    Activity-Based Metrics: 

·        SLA to respond to inbound leads (e.g., contact made within 24 hours). 

·        Number of calls/emails made per day/week. 

2.    Quality of Work: 

·        Percentage of leads successfully qualified (meeting agreed criteria). 

·        Lead handover acceptance rate by the Sales team. 

3.    Efficiency Metrics: 

·        Average time to convert a lead to qualified status. 

·        Ratio of qualified leads to total leads handled. 

 

 

 

PROFILE REQUIRED

Professional Background

·       Experience: Prior telephone sales or customer service experience preferred. 

Skills & Abilities

 

·        Strong communication and interpersonal skills. 

·        Excellent organizational and time management abilities ability to set priorities, fulfil critical tasks in time and keep to deadlines. 

·        Results-driven with a proactive mindset. 

·        High resilience and perseverance. 

·        Team-oriented and adaptable to feedback. 

·        Able to work on own initiative and as part of a team. 

·        Entrepreneurial spirit and drive.   

·        Fluent in French or German, and English 

·        Interest and knowledge of Automotive, engineering, technology and benchmarking is a plus. 

What You Should Know About Inside Sales Representative, A2MAC1

Join our dynamic team as an Inside Sales Representative with a focus on nurturing and qualifying leads generated from online platforms and marketing events. In this essential role at our company, you will engage with prospects, assess their needs, and prepare them for a seamless transition to our Sales team. If you're a junior sales professional eager to make your mark in a metrics-driven environment, this opportunity is perfect for you. Your key responsibilities will include promptly following up on inbound leads through various channels and maintaining detailed records in our CRM system. As you build a pipeline of qualified leads, you’ll tailor communications to engage prospects further and collaborate closely with our Sales team to ensure a successful handover. Meeting activity-based metrics will be vital, such as maintaining response times and tracking the number of outreach activities. We’re looking for someone who thrives on results, possesses strong communication skills, and is adaptable to feedback. If you have an entrepreneurial spirit and are fluent in English along with French or German, your passion for technology and engineering will be a great addition to our company culture. Take the next step in your sales career and join us as we drive success together!

Frequently Asked Questions (FAQs) for Inside Sales Representative Role at A2MAC1
What are the main responsibilities of the Inside Sales Representative at your company?

The Inside Sales Representative at our company is responsible for engaging and qualifying leads from online inquiries and marketing events. You'll conduct initial qualifications of prospects, follow up proactively, and manage your lead pipeline accurately in our CRM system.

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What qualifications are needed for the Inside Sales Representative position?

To succeed as an Inside Sales Representative in our company, prior telephone sales or customer service experience is preferred. Additionally, strong communication and organizational skills, alongside a results-driven mindset are essential. Fluency in French or German is also beneficial.

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How does the Inside Sales Representative collaborate with the Sales team?

Collaboration is key for the Inside Sales Representative. You will provide clear and detailed information about qualified leads to ensure a smooth handover to the Sales team. Participation in regular sales meetings will also help align priorities and share insights.

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What metrics will the Inside Sales Representative be measured against?

As an Inside Sales Representative, you will be measured on activity-based metrics such as SLA response times to leads, the number of calls or emails made per period, and the quality of leads successfully handed over to the Sales team.

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What skills are important for an Inside Sales Representative at your company?

Important skills for an Inside Sales Representative include excellent communication abilities, strong organizational skills, the capacity to work under pressure, and the ability to adapt to feedback. An interest in technology or engineering is also a plus.

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Common Interview Questions for Inside Sales Representative
How do you prioritize your tasks as an Inside Sales Representative?

To effectively prioritize tasks, I organize my leads based on urgency and potential value. I use a CRM to track follow-ups and set reminders for key actions, ensuring timely responses to all prospective clients.

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Can you describe how you would handle an unresponsive lead?

In dealing with an unresponsive lead, I would first check my previous interactions for any patterns. I’d follow up with a tailored message that addresses their specific needs and offers value, while considering different communication methods to engage them.

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What methods do you use to qualify a lead?

When qualifying a lead, I typically assess the prospect's needs, budget, and decision-making process. I ask open-ended questions and listen actively to understand their requirements, ensuring I provide value in our interactions.

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Describe a successful sales strategy that you have used in the past.

A successful sales strategy I implemented involved creating personalized follow-up emails that highlighted how our services aligned with the prospective client’s challenges. This approach led to higher engagement rates and ultimately, conversions.

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How do you maintain motivation to meet sales targets?

I maintain motivation by setting smaller, achievable goals that lead toward my overall sales targets. I regularly celebrate wins, track my progress, and stay motivated through friendly competition with colleagues.

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What experience do you have with CRM tools?

I have hands-on experience with CRM tools where I manage lead information and track interactions. I value CRM systems for maintaining organization and providing insights on my outreach efforts and lead status.

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How do you approach collaboration with the Sales team?

Collaboration with the Sales team is essential for me. I ensure that I communicate regularly about qualified leads and share insights from my interactions, giving them all the necessary information for a smooth transition.

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What do you believe is the most important metric for success in this role?

I believe that the percentage of qualified leads successfully passed to the Sales team is the most important metric. It reflects my ability to effectively engage prospects and prepare them for the final sales cycle.

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How do you handle objections from potential leads?

When encountering objections, I listen carefully to understand their concerns, validate their feelings, and provide thoughtful responses that relate back to the value of our solution, tailoring my message to address their specific hesitations.

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Describe how you would stay updated with trends in the automotive and technology sectors.

I stay informed about industry trends by subscribing to industry newsletters, participating in webinars, and following influential figures on social media. This allows me to engage in informed discussions with prospects and demonstrate knowledge of their needs.

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A2Mac1 is the world leader in the competitive benchmarking industry for the automotive sector with more than 600 employees across 9 offices and benchmarking centers around the globe. Our competitive benchmarking services as well as our cost analys...

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Full-time, remote
DATE POSTED
December 17, 2024

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