Head of Marketing

The Head of Marketing at AbbVie will drive marketing strategy and execution for the CREON brand, lead a dynamic marketing team, and co-lead the Integrated Brand Team. Key responsibilities include developing comprehensive marketing strategies, overseeing omni-channel promotions, and collaborating with cross-functional teams to achieve financial goals. This position also entails leveraging data and market insights to inform strategic decisions, demonstrating P&L oversight, and cultivating relationships with industry influencers.

To qualify for the Head of Marketing position at AbbVie, candidates should have a Bachelor's degree, with an MBA preferred. Additionally, a minimum of 8-10 years of experience in pharmaceutical or healthcare marketing, along with a proven track record of success across various therapeutic areas, is required. Strong cross-functional experience and a solid understanding of the healthcare landscape will also contribute to successful candidacy for this impactful role.

As the Head of Marketing at AbbVie, you'll play a crucial role in leading and developing a high-performing marketing team. This includes mentoring and coaching team members, fostering a collaborative and innovative environment, and enhancing marketing capabilities. By implementing AbbVie’s Ways of Working and Talent Philosophy, you will contribute to a culture of continuous improvement, ensuring that the team is equipped to meet marketing challenges effectively.

Working as the Head of Marketing for the CREON brand at AbbVie offers significant career growth potential. Given the visibility and responsibilities associated with this role, successful candidates will gain valuable experience in strategy, leadership, and stakeholder engagement. Furthermore, the exposure to diverse business aspects will enhance your professional skill set and prepare you for future senior leadership opportunities within the organization.

AbbVie is committed to cultivating an inclusive work culture, especially for key roles like the Head of Marketing. The organization values diverse perspectives and actively promotes collaboration across teams. Initiatives to build a positive and inclusive culture are integral to the role, ensuring that every team member feels valued and empowered to contribute their best ideas and strategies in driving the brand's success.

In developing a marketing strategy for a new product, I begin with in-depth market analysis to understand customer needs and competitor positioning. Collaborating with cross-functional teams, I would outline clear objectives that align with business goals, identify target audiences, and decide on the most effective channels for outreach. Data-driven decision-making is key to creating a robust marketing plan that can adapt to changing market dynamics.

Absolutely! I once led a marketing campaign for a new product launch that involved an integrated approach across digital and traditional platforms. We conducted a market segmentation analysis that allowed us to tailor our messaging to different audience segments. The campaign exceeded our initial sales projections by 30%, showcasing the effectiveness of strategic planning and execution.

Mentoring my marketing team effectively would involve regular one-on-one check-ins to discuss individual goals and progress. I would foster an open-door policy, encouraging team members to share ideas and ask questions. Additionally, I would provide opportunities for professional development through workshops and industry events, emphasizing continuous learning and growth as essential components of our team culture.

Staying updated with industry trends in pharmaceutical marketing involves a proactive approach. I regularly engage with industry publications, attend webinars, and participate in relevant conferences. Networking with industry peers and thought leaders also provides valuable insights. Additionally, I leverage analytics tools to monitor trends impacting marketing in healthcare, ensuring that our strategies remain relevant and effective.

In a previous role, I worked with a stakeholder who had a different vision for a marketing initiative. To address this, I scheduled a meeting to openly discuss our perspectives. By emphasizing the shared goal of a successful campaign and presenting data to support my approach, we were able to reach a compromise that satisfied both parties. This experience taught me the importance of communication and empathy in stakeholder management.

Data analytics is integral to my marketing decisions. I rely on data to identify trends, measure campaign success, and optimize marketing efforts. By analyzing customer behavior and feedback, I can make informed adjustments to strategies that better align with their needs and preferences. This data-driven approach ensures that our marketing initiatives are effective and responsive to market changes.

Managing budget constraints requires a strategic approach. I prioritize initiatives with the highest potential ROI and focus on optimizing resource allocation. By leveraging cost-effective channels such as social media and digital marketing, I can maximize reach while minimizing spend. Additionally, regular audits of ongoing campaigns help identify areas where we can cut costs without sacrificing impact.

To evaluate the success of a marketing initiative, I establish KPIs that align with our objectives at the onset. After implementation, I assess performance based on metrics such as engagement rates, sales data, and market share growth. Post-campaign analysis, including feedback from team members and stakeholders, is vital for understanding what worked and where improvements can be made for future initiatives.

Encouraging innovation within my marketing team involves fostering an environment where creativity is valued. I champion brainstorming sessions and encourage team members to present unconventional ideas without fear of criticism. Recognizing and rewarding innovative contributions helps build a culture that embraces change and experimentation, essential for driving successful marketing strategies.

My leadership style is collaborative and supportive, emphasizing open communication and teamwork. I believe in empowering my team by involving them in the decision-making process, which promotes ownership and accountability. This style fosters a culture of trust where team members feel comfortable sharing ideas and feedback, ultimately leading to higher engagement and better results.