User Acquisition Manager - job 1 of 2

As a User Acquisition Manager at Welltech, you will be responsible for launching and scaling ad campaigns, particularly on META platforms. You will conduct performance analyses to identify opportunities for growth and optimize our advertising strategies. Budget management is crucial in this role, ensuring that our spend aligns with targeted ROI goals. Staying informed about the latest advertising trends and implementing innovative approaches will also be part of your duties.

To qualify for the User Acquisition Manager role at Welltech, applicants should have proven experience with B2C mobile products and expertise in managing META advertising accounts. Prior experience with subscription-based apps and knowledge of iOS app flows, Mobile Measurement Partners, SKAdNetwork, and attribution are essential. A data-driven mindset and strong creative thinking abilities are also critical to succeed in this role.

At Welltech, we are committed to fostering personal and professional growth for our team members. As a User Acquisition Manager, you will benefit from a culture that champions ongoing development, encouraging you to learn and evolve. You will have the opportunity to lead initiatives and collaborate with talented professionals across various functions, making a meaningful impact on the company and its mission.

Welltech prides itself on a vibrant and inclusive team culture. As a User Acquisition Manager, you will be surrounded by passionate professionals who are dedicated to making a difference. Collaboration is key, and every team member is empowered to lead by example and inspire others. With a strong focus on achieving meaningful outcomes, you’ll thrive in an environment that values both effort and impact.

The candidate journey for the User Acquisition Manager position at Welltech consists of several steps: starting with a recruiter call, followed by meeting a team member to discuss the role. Next, candidates will undergo a skills assessment to showcase their capabilities, culminating in a meeting with the leadership team to align on vision and goals before making a final decision.

When launching and scaling ad campaigns, I focus on understanding target demographics and crafting compelling ad creatives. I begin with A/B testing different ad variations to gauge which resonates best with users. Continuous performance analysis helps identify successful strategies, which I then scale while closely monitoring our budget to ensure we meet our ROI goals.

In analyzing ad performance, I prioritize metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). By assessing these metrics, I can gain insights into how well our ads are performing and identify potential areas for optimization.

I have extensive experience managing META advertising accounts, where I’ve handled multiple campaigns simultaneously and managed large budgets. I continuously refine our strategies based on performance data and leverage targeting options to optimize results across diverse audiences.

Staying updated on advertising trends is crucial; I regularly follow industry blogs, attend webinars, and participate in professional networks. This helps me keep a pulse on emerging trends, tools, and techniques, which I can test and apply to our campaigns.

In previous roles, I’ve implemented various innovative testing methodologies, including multi-variant testing and user journey mapping to identify friction points. I also engage in continuous feedback loops with our audience to adjust our campaigns in real-time.

For effective budget management, I start by setting clear performance goals and continuously monitor costs against these benchmarks. Utilizing automated systems and alerts helps ensure we stay within budget while reallocating funds to top-performing campaigns.

When managing multiple campaigns, I prioritize tasks based on potential impact and alignment with business goals. I use project management tools to keep track of deadlines and resources, ensuring open communication with the team to adapt quickly as needed.

Data plays a pivotal role in my decision-making process. I analyze performance metrics and user behavior to drive strategy. This data-informed approach allows me to optimize campaigns effectively and tailor our messaging to better meet audience needs.

One successful ad campaign I managed focused on a fitness app launch. By utilizing segmented targeting, compelling visuals, and strong CTAs, I achieved a 25% lower CPA than our previous benchmarks. This success was driven by ongoing performance monitoring and quick adjustments based on user engagement.

To ensure user retention after acquisition, I believe in fostering strong onboarding experiences through personalized content and engagement campaigns. This helps users understand the value of our app, encourages regular usage, and ultimately reduces churn.