Account Based Marketing Specialist

About Achievers

The "Achievers Employee Experience Platform™" empowers employees to recognize each other in real time and aligns them to the values and goals of the company. With almost 4 million global users, the Employee Experience Platform enables employees in over 170 countries. Visit us at www.achievers.com to learn more, and check out our platform in action here. Join us in our mission to Change the Way the World Works™!

Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. You'll have the opportunity to collaborate with a diverse group of colleagues who appreciate your strengths and are excited to learn from your experiences.

Achievers is seeking a proactive and innovative Account-Based Marketing (ABM) Specialist to join our ABM Practice. In this pivotal role, you will act as the linchpin between sales and marketing, focusing on leveraging intent data, buyer signals, and account insights to drive personalized, data-driven marketing strategies.  

As part of a small team of ABM marketers, you will collaborate closely to fuel our growth engine by blending strategic thinking, creative execution, and deep knowledge of marketing automation tools.  

Your mission is to develop and scale ABM campaigns that align with our strategy and ensure marketing and sales are truly aligned. 

What You’ll Do In the Role: 

Turn Demand Generation Upside Down 

Your approach to demand creation and deal acceleration will be highly personalized and targeted 

You’ll get to know our customers by persona and buyer journey  

You will then take that knowledge to create and execute account-based marketing campaigns by collaborating with marketing, sales and other stakeholders across the business with an end goal of helping to drive new acquisition opportunities as well as expansion within targeted accounts. 

You will engage all members of the account plan, identifying gaps and closing them in the process  

Every day will be different and you’ll have no problem wearing multiple hats. 

Expand our ABM Playbook and our Practice 

Research industry best practices and experiment with new ideas within our space 

Expand our in-house playbook of successful ABM strategies by documenting our wins 

Work cross functionally within Achievers to keep sales up to date with campaign performance, manage expectations and obtain support and resources needed to continue to run your plays   

Sell the success of our programs by sharing updates in town halls and team meetings 

Act as a subject matter expert with our regional counterparts to share knowledge and support ABM adoption in their region as needed 

Build and Execute That Perfect Play 

Develop and manage a full calendar of ABM programs, tracking performance against forecasts and adjusting strategies as necessary to meet objectives. Design each play by developing the messaging and ideas for the assets. You have always been creative and have a way with words and personalization. 

Dig into the numbers on what types of campaigns are working best and work to optimize campaigns that aren’t performing.  

• At least 2-3 years in B2B, preferable SaaS experience developing and executing account-based marketing campaigns and plans. 
• Proven revenue generation success and a demonstrated understanding of key account marketing mix optimization is a must   
• Experience with CRM and marketing automation tools such as SalesForce and Marketo are highly desired   
• Experience with vendors in our current ABM toolkit such as Demandbase, LeanData, Drift and Sendoso a plus 
• Possess a solid understanding of digital marketing strategies, both inbound and outbound 
• Relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders 
• Ability to project management larger workstreams at the same time as multi-tasking many plays that are on the go 
• Ability to take the occasional call outside of standard working hours to support our colleagues in EMEA and APAC. 
• Degree in Marketing or a related field 
• Goal & detail oriented, structured, process led, with an analytical mindset. 
• Must be a self-starter and must be able to work individually and with diverse teams. 

Why you’ll love working at Achievers:

We are passionate about disruptive technology that’s rooted in science, research and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

We foster an environment of connection, security, and community. You’ll feel at home, without reservation. 

We believe in moving quickly, failing fast, and adapting to change. 

We enjoy coming to work every day because we believe in our product and love our culture.

We’re committed to achieving excellence in everything we do. 

Benefits & Perks for permanent full time employees:

·      Competitive Pay 💰

·      Parental Leave Top-up 👶🏼

·      Health Benefits and Life Insurance Coverage Upon Your First Day  🩺

·      RRSP Matching 🙌🏼

·      Flexible Vacation  🏖️ 

·      Employee and Family Assistance Program  🤝🏽

·      Full access to the LinkedIn Learning Library 👩‍💻

·      Internal Mentorship Program  🎓

·      Employee-Led Employee Resource Groups  👏🏼

·      A beautiful office space located in Liberty Village, Toronto 🇨🇦

·      Participation in our Points-based Employee Recognition Program ✨ 

·      Opportunities for professional development and career growth 📈 

Our work environment:

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates to apply to join our A-Player family. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Achievers is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.