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Global Marketing Program Sr Manager

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Global Marketing Program Senior Manager is responsible for the orchestration and operations that support the design, execution, and performance of ServiceNow’s global integrated marketing programs tailored to our most critical persona groups.  

This role requires strong project management expertise and end-to-end marketing program and/or campaign experience.  As a Sr. Program Manager, you are responsible for holding teams accountable to realize the end-to-end plan, as well as managing the overarching project plan, agencies, internal processes, internal communications, and budget. 

Key Responsibilities 

With a keen eye for detail and project management prowess, this role works across marketing teams to facilitate the execution of global integrated marketing program plans that support brand awareness, demand generation and pipeline acceleration, and adoption and renewals goals. 

Operations responsibilities include –  

  • Facilitates and leads cross-functional working sessions, including managing the agenda, working files, action items, and plan components 

  • Designs and manages the comprehensive project plan including the campaign roadmap and deliverables timelines 

  • Manages the overall program budget details, including working with agencies and our internal resource management and finance teams to complete SOWs, POs, and invoices 

  • Ensures marketing plan is being socialized and measured as part of the organization’s overall rhythm of the business and QBRs. 

  • Ensures program plan and its components are accurately captured and tracked in appropriate tools and reporting. 

  • Designs and drives internal communications to ensure visibility of the plan to the appropriate audiences, including providing regular updates to Marketing leadership on plan and risks 

  • Holds cross-functional team accountable to the execution and performance of the aligned plan 

Cross-Functional Stakeholder Management – 

This role requires a strong ability to lead by influence across various teams and levels. Cross-functional teams include members from: 

  • Brand, Creative & Thought Leadership 

  • Digital & Social 

  • Product & Solution Marketing 

  • Field & Demand Marketing 

  • Partner Marketing 

  • Events 

  • Analytics & Insights 

This role would also collaborate within a team of Marketing Program Managers to share best practices, drive standards for excellence, and connect dots across global programs and campaign plans. 

Qualifications

Skill & Experience Requirements

  • Proven marketing program management experience, including excellent project plan skills 

  • Experience driving, designing or executing integrated marketing programs and/or campaigns 

  • Understanding of marketing campaign performance and ability to translate it into business impact 

  • Strong stakeholder management skills with ability to lead by influence to successfully drive cross-functional collaboration 

  • Strong written and verbal communication skills  

  • Marketing campaign and program management within the enterprise software industry is preferred 

  • Domain knowledge in brand and creative, field marketing, digital marketing, and product and solution messaging to successfully facilitate collaboration and alignment is also ideal 

  • Bachelor’s degree with 12+ years of marketing experience 

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Global Marketing Program Sr Manager, ServiceNow

Are you a strategic thinker with a knack for project management? Join ServiceNow as a Global Marketing Program Sr Manager! Located in Waltham, Massachusetts, this is where innovation meets execution. You will orchestrate global integrated marketing programs tailored for our key persona groups. In this pivotal role, you'll harness your marketing expertise to design, execute, and measure the success of initiatives that aim to increase brand awareness and drive demand. Project management is your superpower; you’ll be responsible for maintaining the overarching project plan, managing the budget, and ensuring that our marketing strategies align with internal communications. Collaboration is essential, as you'll work alongside marketing teams in various domains, such as digital and field marketing, ensuring that everyone is aligned and informed. You won't just manage the plans; you'll lead cross-functional working sessions, making sure that action items are tracked and that everyone knows their role in executing these high-impact marketing campaigns. ServiceNow welcomes diverse backgrounds, so even if you don’t meet every qualification, we encourage you to apply. Together, we are on a mission to make the world work better for everyone, and you could be a vital part of that journey!

Frequently Asked Questions (FAQs) for Global Marketing Program Sr Manager Role at ServiceNow
What are the main responsibilities of a Global Marketing Program Sr Manager at ServiceNow?

The main responsibilities of a Global Marketing Program Sr Manager at ServiceNow include orchestrating and managing global integrated marketing programs, leading cross-functional teams, designing comprehensive project plans, managing the marketing program budget, and ensuring all components are tracked and communicated effectively. This role is vital in driving brand awareness and facilitating successful marketing campaigns.

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What qualifications do I need to become a Global Marketing Program Sr Manager at ServiceNow?

To become a Global Marketing Program Sr Manager at ServiceNow, you should have a bachelor's degree with 12+ years of marketing experience, proven project management skills, and experience in executing integrated marketing programs and campaigns. Strong communication skills and the ability to manage stakeholders are also essential.

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How does ServiceNow support career growth for Global Marketing Program Sr Managers?

ServiceNow is committed to supporting career growth through mentorship, collaborative projects, and access to a network of experienced marketing professionals. By providing training and encouraging participation in cross-functional initiatives, ServiceNow ensures that their Global Marketing Program Sr Managers can continually develop their skills and advance their careers.

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What skills are essential for success as a Global Marketing Program Sr Manager at ServiceNow?

Key skills essential for success as a Global Marketing Program Sr Manager at ServiceNow include excellent project management abilities, strong stakeholder management, proficiency in marketing campaign metrics, and collaborative spirit. Understanding digital and field marketing dynamics will also give candidates an edge in this role.

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Can you explain the work environment for a Global Marketing Program Sr Manager at ServiceNow?

The work environment for a Global Marketing Program Sr Manager at ServiceNow is collaborative and flexible. The company values a distributed work model, providing a balanced mix of remote and in-office opportunities, allowing teams to operate effectively while supporting each other across various projects.

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Common Interview Questions for Global Marketing Program Sr Manager
Can you describe a successful marketing campaign you managed and your role in it as a Global Marketing Program Sr Manager?

When answering this question, focus on the details of the campaign, your specific responsibilities, how you collaborated with cross-functional teams, and the measurable outcomes that resulted from your efforts. Highlight your skills in project management and strategic thinking.

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How do you prioritize tasks when managing multiple marketing projects at once?

Discuss your approach to prioritization, such as using project management tools or methodologies like Agile or Scrum, to assess urgency and impact. Emphasize how clear communication with stakeholders helps you align priorities and ensure successful project execution.

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What metrics do you consider when evaluating the success of a marketing program?

Identify specific metrics relevant to integrated marketing programs, such as ROI, lead generation, and customer engagement KPIs. Provide examples of how you have used these metrics to measure success in past campaigns and make data-driven decisions.

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How do you ensure cross-functional collaboration among diverse marketing teams?

Explain the importance of transparency and regular communication via meetings and updates. Share techniques you have used to foster collaboration, such as involving team members early in the planning stages and recognizing their contributions throughout the project lifecycle.

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Can you describe your budgeting process for marketing programs?

Outline your approach to developing program budgets, including defining costs associated with each component, ensuring adherence to budget constraints, and maintaining strong communication with finance teams. Cite experiences where you've successfully managed a marketing budget.

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What strategies do you use to keep stakeholders informed throughout a marketing campaign?

Discuss techniques such as regular status updates, creating dashboards for tracking progress, and ensuring alignment during cross-functional meetings. Stress the importance of stakeholder engagement to address potential risks and celebrate successes.

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How would you handle a situation where a marketing program is not performing as expected?

Describe your process for identifying the issue using performance metrics, gathering feedback from team members, and adjusting strategies based on that analysis. Highlight your experience in pivoting campaigns quickly to ensure better outcomes.

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What tools or software do you utilize to manage marketing projects effectively?

Provide examples of project management tools such as Asana, Trello, or Monday.com that you have experience with, and explain how these tools help streamline communication and enhance productivity in managing marketing programs effectively.

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How do you stay updated with the latest trends in marketing?

Share your methods for staying informed, such as attending industry conferences, participating in webinars, networking with professionals, and following marketing thought leaders. Highlight how you apply new insights to improve your marketing strategies.

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What is your approach to developing and working on marketing personas?

Discuss your methodology when creating marketing personas, emphasizing the importance of market research, stakeholder input, and customer insights. Describe how you use these personas to inform campaign strategies and ensure effective targeting.

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We're on a mission to become the defining enterprise software company of the 21st century.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
January 14, 2025

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