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Manager, Digital Acquisition - job 1 of 2

MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere—on premises, or across cloud providers. With offices worldwide and over 175,000 new developers signing up to use MongoDB every month, it’s no wonder that leading organizations, like Samsung and Toyota, trust MongoDB to build next-generation, AI-powered applications.

We’re looking for a Digital Acquisition Manager to join our team and help drive MongoDB’s customer acquisition strategy across paid channels. You will play a key role in developing and executing campaigns to capture the attention of our developer audience and convert them into MongoDB customers. The role requires hands-on experience across display, paid social, and paid search ad platforms, as well as the ability to interpret data and make informed decisions to continuously improve performance.

This role will be based remotely across the United States

In particular, you will:

  • Support and optimize the paid social, paid search, and display programs
  • Collaborate with media agencies and 3rd-party vendors to launch and manage new campaigns, track deliverables, and ensure timely execution
  • Work closely with cross-functional teams including Product Marketing, Growth Marketing, and Web to help drive visibility for paid programs including evergreen acquisition initiatives, flighted webinar campaigns, and content syndication efforts, while ensuring alignment with overall business goals
  • Partner with Marketing Operations and Analytics teams to measure the performance of ongoing initiatives and leverage insights to drive future strategies across all stages of the funnel
  • Utilize digital platforms and analytics tools to analyze performance, extract insights, and inform decisions
  • Develop budget plans with your manager, help determine spend allocations, and forecast future channel performance
  • Stay current on emerging trends and best practices in digital marketing to apply learnings and innovations to your campaigns

We’re looking for someone with…

  • 2-4 years of hands-on experience managing digital acquisition campaigns, with a focus on display, paid social, and paid search
  • B2B or B2D marketing experience, ideally in SaaS/Self-Serve environments. Experience marketing to a technical audience is a plus
  • Direct experience managing campaigns across Google Display, Meta, LinkedIn, and paid search platforms (Google Ads or Bing Ads)
  • Experience working with digital agencies and 3rd-party vendors to execute campaigns and measure performance
  • Strong organizational skills, with the ability to manage multiple campaigns simultaneously and prioritize tasks based on business impact
  • A critical thinker, able to quickly assess cross-functional needs, understand their alignment with broader marketing and company goals, and offer data-driven recommendations
  • Experience collaborating with content and design teams to develop creative assets that align with paid media best practices
  • A proven track record of achieving campaign goals and business objectives

The ideal candidate should have:

  • A solid understanding of paid search strategies and tactics (Google Ads, Bing Ads), and how to integrate them into a broader acquisition strategy
  • Strong communication skills to work effectively with stakeholders at all levels, both analytical and non-analytical

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Req ID: 4253042483

MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.

MongoDB’s base salary range for this role in the U.S. is:
$70,000$138,000 USD

Average salary estimate

$104000 / YEARLY (est.)
min
max
$70000K
$138000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Digital Acquisition, MongoDB

Are you an ambitious marketer with a knack for digital campaigns? MongoDB is on the lookout for a Digital Acquisition Manager to join our team! In this role, you’ll be at the heart of driving MongoDB’s customer acquisition strategy through paid channels. As part of a forward-thinking company known for enabling organizations to harness the power of software and data, you'll engage directly with our developer audience to convert them into loyal MongoDB customers. A key part of this role involves hands-on experience with paid social, display, and paid search advertising, alongside the ability to analyze data and extract insights for constant improvement. You'll collaborate with media agencies and various teams—like Product Marketing and Analytics—while ensuring alignment with our overarching business goals. With 2-4 years of experience managing digital acquisition efforts, ideally in a B2B or SaaS setting, you'll be responsible for optimizing campaigns and developing budget plans. What truly sets you apart is your ability to juggle multiple projects while connecting emerging trends in digital marketing with our initiatives. If you're ready to help shape the future of MongoDB and support your professional growth within a vibrant culture, then we’d love to meet you!

Frequently Asked Questions (FAQs) for Manager, Digital Acquisition Role at MongoDB
What are the responsibilities of a Digital Acquisition Manager at MongoDB?

As a Digital Acquisition Manager at MongoDB, your responsibilities include developing and executing digital marketing campaigns across paid social, display, and paid search. You'll collaborate with cross-functional teams to drive visibility for various initiatives while measuring campaign performance and optimizing for better outcomes.

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What qualifications do I need to become a Digital Acquisition Manager at MongoDB?

To qualify for the Digital Acquisition Manager position at MongoDB, you should have 2-4 years of hands-on experience in managing digital acquisition campaigns, particularly in B2B or SaaS environments. Familiarity with platforms like Google Ads, Meta, and LinkedIn, along with strong analytical skills, is essential.

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How does MongoDB foster employee growth for a Digital Acquisition Manager?

MongoDB emphasizes personal growth by providing a supportive culture that includes employee groups, professional development opportunities, and comprehensive benefits. As a Digital Acquisition Manager, you'll find your initiatives valued and supported as you grow your career.

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What tools and platforms should a Digital Acquisition Manager be familiar with at MongoDB?

A Digital Acquisition Manager at MongoDB should be proficient in various digital platforms and analytics tools, specifically Google Ads, Bing Ads, and social media ad managers. Knowledge of data analysis to inform campaign decisions is key to success in this role.

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What is the work environment like for a Digital Acquisition Manager at MongoDB?

The work environment at MongoDB is dynamic and collaborative, with a focus on innovative thinking. As a Digital Acquisition Manager, you’ll work remotely yet engage with various teams to drive marketing strategies and ensure successful execution of campaigns.

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Common Interview Questions for Manager, Digital Acquisition
Can you describe your experience with digital acquisition campaigns?

When answering this question, highlight specific campaigns you managed, detailing your role, objectives, and outcomes. Mention the tools you used and how you measured success against KPIs.

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How do you prioritize tasks in a fast-paced digital marketing environment?

Explain your workflow strategy, such as categorizing tasks by urgency and impact. Share examples of how prioritization helped achieve campaign goals in your previous roles.

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What strategies do you use to analyze the performance of your campaigns?

Discuss specific analytics tools you employ, like Google Analytics, and describe metrics you focus on. Illustrate how insights from data have informed adjustments to your campaigns.

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How do you stay updated on digital marketing trends?

Share your methods for researching industry trends, such as subscribing to reputable marketing publications, attending webinars, and networking with other professionals. Highlight how implementing new trends has benefited your past campaigns.

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How do you collaborate with cross-functional teams in your marketing campaigns?

Talk about your experience working with teams like product marketing, sales, or content creation. Provide examples of successful collaborations and how they contributed to meeting campaign objectives.

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Can you give an example of a campaign that didn't go as planned? What did you learn?

Be honest about a less successful campaign, describing the challenges faced. Emphasize the learning experience and how you applied those lessons to future projects to enhance your strategy.

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What is your approach to budgeting for digital acquisition campaigns?

Explain how you typically approach budget planning by aligning financial resources with campaign goals. Discuss how you've forecasted spending and adapted strategies based on previous performances.

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How do you ensure that your campaigns align with broader business goals?

Discuss your approach to understanding the company’s strategic objectives and how you tailor your campaigns to support these goals, incorporating feedback from stakeholders along the way.

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What is your experience with A/B testing in digital marketing?

Describe your experience with A/B testing in campaigns. Share what elements you tested, the outcomes, and how you used A/B testing results to optimize campaigns.

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How do you handle feedback from your campaigns?

Discuss your openness to feedback and how you actively seek it from peers and stakeholders. Highlight how you’ve utilized feedback to iterate and improve future campaign strategies.

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MongoDB empowers innovators to create, transform, and disrupt industries by unleashing the power of software and data.

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Full-time, remote
DATE POSTED
January 11, 2025

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