Social Media Manager

Air is the first Creative Ops platform: a system of record for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content, unlocking creativity through image recognition, automated versioning, and approval workflows. Air launched in March 2021 and is backed by world-class venture capital firms including Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.

Location: NYC or Toronto

This is a hybrid role requiring in-office attendance at least 3 days/week.

Making engaging content that defines how Air shows up is a core component of our broader content strategy. Having an incisive, funny, and bold social media presence helmed by someone who lives in these platforms is essential to that success. You should be able to answer this question with a strong POV and bring examples of previous work to bear it out: How can we capture the attention of our core audience while building a brand that truly resonates?

We want to engage in the conversations that are relevant to us and ensure that we are responsive In this role, you will have the opportunity to grow a brand, have ownership of key platforms, and drive forth the narrative that there finally is a much (much) better way than Dropbox for your creative team’s content.

You are deeply passionate about creating emotional connections with current and future Air users, love dreaming up and launching content that preserves and centers Air’s voice in the cultural zeitgeist, and generates storytelling and information sharing on a variety of channels, including Instagram, TikTok, and more.

You will report to the Head of Content (based in Toronto, ON).

The Role

• Grow and evolve social media content and creative as Air on Instagram, Twitter, Facebook, TikTok, YouTube, and other emerging channels as deemed relevant.
• Provide day-to-day community management of the ongoing conversations on our social channels, either with or about the Air brand.
• Source and engage with our customers to tell powerful stories across all priority channels.
• Develop a flexible content calendar and publishing cadence that meets our priority channels' and audiences’ needs, working with cross-functional partners to identify relevant opportunities.
• Work with customer team colleagues to monitor issues and customer communication during outages, needed escalations, and more, sharing best practices with teammates to handle these situations with empathy and impact.
• Be on top of what is going on in the world and figure out how to bring Air into conversations (as relevant).

• 3-5 years of relevant experience (read: examples of social content you’ve produced that has hit - regardless of whether it’s your own personal work, a company you worked for, or something else entirely).
• Made a bunch of stuff before. Looking for some combination of video/TikTok/Reels editing experience. Confidence either behind or in front of the camera - bonus points for both.
• Experience managing social channels and creating and developing digital content.
• Knowledge of SaaS is a plus but not required. We care far more that you understand how the internet works than how our business does. We can teach the latter, can’t teach the former.
• A track record of copywriting and creative development. You should be an energetic wellspring of endless ideas.
• Obsessed with social media: understand how quickly it changes, following of trends and what’s happening.
• Familiarity with web analytics tools and how to interpret performance metrics into actionable takeaways.
• A solutions-oriented mindset to meet any challenges, both organizational and topical

What you will bring

• Be an excellent writer and visual storyteller. Compelling communication requires exceptional writing craft and a strong eye for visuals. You are a strong writer and have a portfolio that demonstrates a distinct brand voice as well as some basic design/asset creation skills.
• Think outside the box and contribute ideas — what are we not doing that we should be? Where should we be?
• Be a self-starter who can concept, develop, produce and edit engaging content that resonates with our audience across key channels, staying ahead of trends and features to ensure relevancy. Bring authenticity, wit, humor, relatability, confidence, enthusiasm, joy and a unique perspective to our on-camera presence.

Our company culture was built around a tireless pursuit to be the best at what we do. We're entrepreneurial and focused: tackling problems head-on without ego. We communicate with empathy. We speak directly, listen thoughtfully, and ask questions. We previously worked out of a cozy warehouse in Brooklyn, but are currently distributed around the globe. This is a hybrid role.

Air contributes to medical, dental, and vision insurance and dependent coverage. We offer a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days. Although we are still early stage, we are always seeking ways to invest in the long-term health, wellness, and continued education of our employees.

At Air, we believe that it takes a diversity of thought, culture, race, sexual orientation, and outlook to build a world-class business. We value unique contributions and welcome people of all backgrounds, experiences, and perspectives to join us at Air.

If based in Toronto, the compensation range for this role is CAD $80,000 to $180,000.