Performance Marketing Working Student (f/m/d)

As a Performance Marketing Working Student, your responsibilities will include supporting website development, implementing marketing automation strategies, coordinating SEO and SEA efforts, analyzing data from various marketing activities, and managing communication with agencies and freelancers. You will also take ownership of smaller projects like website updates and marketing campaigns, which will allow you to hone your skills and contribute to our growth.

To be a successful candidate for the Performance Marketing Working Student role, you should be pursuing a Bachelor’s or Master’s degree in marketing or a related field. A general understanding of online marketing, especially SEO and SEA, is required, alongside proficient communication skills in both German and English. Practical experience with CMS platforms and marketing automation tools is highly valued.

As a Performance Marketing Working Student, you will be expected to work between 15 to 20 hours per week. This flexible schedule allows you to balance your studies while gaining valuable practical experience in performance marketing.

At our company, you can expect a supportive work environment that not only encourages your development as a Performance Marketing Working Student but also invests in your well-being. With access to wellness offerings, mental health support, and regular team events, we ensure you feel connected and thrive in your role.

In your role as a Performance Marketing Working Student, you will work with a variety of tools and platforms including CMS like WordPress, marketing automation tools such as HubSpot, and project management software like JIRA and Confluence. This exposure will empower you with practical skills relevant to your future career.

Highlight your familiarity with SEO strategies, including keyword research and on-page optimization, and how these can enhance website visibility. Discuss any hands-on experience you have with tools like Google Analytics or SEMrush to measure performance and optimize marketing campaigns.

Share specific instances of implementing automation tools like HubSpot or Salesforce. Detail campaigns you managed, how you used automation for lead nurturing, and discuss any measurable outcomes such as conversion rates or engagement metrics.

Explain your analytical mindset, focusing on your methods for collecting and interpreting data. Talk about tools you use regularly for analysis and how you derive actionable insights that contribute to marketing strategy adjustments.

Outline your project management techniques, such as prioritization and time management strategies. Discuss how you keep track of deadlines and communicate progress with stakeholders to ensure successful outcomes.

Share a specific campaign where you played an integral role, detailing your contributions, the strategy behind it, results achieved, and any metrics that showcase its success. This gives the interviewer insight into your practical application of your marketing knowledge.

Discuss your passion for digital marketing and your desire to learn about performance strategies. Express how this role aligns with your career goals and your enthusiasm for contributing to a team that focuses on innovative marketing solutions.

Identify potential challenges such as time management or learning new tools and suggest proactive strategies to tackle them, like seeking guidance from team members or investing time in online learning resources.

Explain your communication methods, whether through regular updates, meetings, or status reports. Emphasize the importance of clarity, responsiveness, and collaboration in maintaining strong relationships with both internal and external stakeholders.

Discuss your understanding of user experience principles and how they tie into performance marketing. Highlight how optimizing user experience can lead to better engagement and higher conversion rates, thus driving marketing success.

Share your career aspirations within marketing, emphasizing a desire for continuous learning and growth. Mention areas you're interested in exploring further, such as digital strategy or customer insights.