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Head of Product Marketing

About the company

Aleph is redefining the world of Financial Planning & Analysis (FP&A). We operate in an established software category with a multi-billion TAM but no clear winner. We’re here to change that, and our early results are self-explanatory.

Aleph was founded by Albert Gozzi and Santiago Perez De Rosso, two technical founders with backgrounds from Stanford and MIT and experience working at top-tier companies such as Google, Microsoft, and Bain & Company. We’re backed by top VCs (Bain Capital Ventures, Khosla Ventures, YC, Picus Capital), and work with customers like Turo, Notion, Zapier, and others.

What we’ve built so far is the most seamless way to centralize all of a company's financial data – think expenses from Quickbooks or Netsuite, pipeline forecasts from Salesforce – and bring it into the tools finance teams are already using. But the vision goes way beyond that. We’re building the source of truth for a business’ data, and ultimately the platform businesses use to make better decisions.

We’re way ahead of schedule due to our unique approach, with barely any churn and rapid growth despite no marketing spend to date.

🔍 What we're looking for

We are looking for a Head of Product Marketing, our first marketing hire. We are doubling every 6 months despite spending nearly zero dollars on marketing and not even having a website until recently, and now it is time to amplify our voice in the market.

You will be the storyteller of our product and brand, crafting compelling narratives that resonate with our audience and differentiate us in the marketplace, and creating marketing content that aligns with our brand and product strategy. This role involves a blend of strategy, creativity, and analytical thinking, with a focus on developing and executing marketing strategies that enhance product awareness, drive adoption, and support the overall growth of the business.

A key responsibility will be to collaborate effectively with sales and business development teams. This involves understanding their challenges and translating these insights into targeted marketing strategies and tools, like sales enablement content and product demos, to bolster sales efforts and enhance customer engagement.

As the founding member of our marketing team, you will have the autonomy and resources to play a crucial role in laying the groundwork for our marketing strategy and aligning marketing and sales efforts.

👷 What you'll be doing

  • Craft compelling product messaging and positioning that clearly differentiates Aleph in the market

  • Conduct in-depth market research and utilize the findings to inform product strategy, positioning, and go-to-market plans

  • Write and oversee the creation of content that effectively communicates Aleph's value proposition and engage our target audience

  • Collaborate with sales and business development teams and translate their insights into actionable marketing strategies

  • Create internal and external facing sales and marketing collateral to support sales efforts and drive product adoption

  • Embrace a versatile role by initiating demand generation experiments across marketing channels

  • Play a crucial role in building out the marketing function at Aleph

🙋 About you

Culture fit

  • You have an ownership mentality and are excited to take on responsibility

  • You thrive in a fast-paced and dynamic, even chaotic, environment

  • You are comfortable working in a remote team

Your skills and experience

  • You led Marketing or Product Marketing at a Series A startup that went into hyper-growth mode, or you reported directly to that person

  • 8+ years of relevant experience in Product Marketing or closely related areas

  • You have a comprehensive understanding of GTM strategy and tactics for B2B SaaS companies

  • Demonstrated ability in crafting compelling product narratives and executing successful go-to-market campaigns

  • Highly data-driven, with a strong ability to extract and use insights to frame recommendations

  • Agile and adaptable, with a knack for quickly iterating and scaling successful initiatives

Bonus points

  • Experience and a keen interest in demand generation or content marketing

  • Knowledge or interest in Finance, particularly FP&A

📑 Additional notes

While this is a remote-first opportunity, we're focusing on candidates within the Americas to better align with our working hours as a team.

Aleph is an equal opportunity employer. No applicant will face discrimination based on race, ethnicity, national origin, religion, age, gender, sexual orientation, gender identity, disability status, parental status, veteran status or any other characteristic protected by law.

February 10, 2024

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