Job details

Senior Product Marketing Manager - Ad Tech (Agency) , Amazon Ads - PMM

DESCRIPTIONJoin our passionate team and be part of shaping the future of advertising technology! We are seeking a seasoned Product Marketer to drive the messaging strategy for our comprehensive Ad Tech suite, including Amazon DSP, Amazon Marketing Cloud, Amazon Publisher Services, and more. This role focuses on articulating how our solutions work together to solve our customers' (Agency/Hold Co) business problems. If you are a strategic thinker with marketing experience, possess a deep understanding of the Ad Tech landscape, have direct experience working with or at a Media Agency, and have a passion for driving product success through effective marketing, we encourage you to apply.In this role, you will have the opportunity to shape and develop positioning while constructing thought leadership content on how Amazon Ads is bringing new capabilities to marketers and agencies. You will work closely with our core customer segments to develop messaging and marketing plans that drive a shift in perception and, ultimately, adoption of our tech solutions. This position requires not only comfort with ambiguity but a genuine enthusiasm for it, along with the ability to think big.As an Ad Tech Product Marketer, you will be responsible for crafting compelling narratives for our unique products and themed solutions. You will be the driving force behind the successful launch, positioning, and growth of our products in the highly competitive advertising technology market. Collaborating with cross-functional teams, you will develop and execute strategic product marketing initiatives that showcase the value of our offerings to customers and drive adoption. We consider our Product Marketers to be general managers of the ad tech portfolio, ensuring the industry has a clear understanding of what our ad tech offering is and how it manifests throughout the customer experience.This role offers the opportunity to make a significant impact on our product marketing efforts and contribute to the success of our cutting-edge advertising technology solutions. If you're ready to take on this challenging and rewarding position, we look forward to hearing from you.Key job responsibilities• Build the messaging framework which outlines the messaging priorities and communication goals for a product or theme, outlining terms, phrases, or statements to help deliver consistent messages across content• Liaise with sales, product, and cross functional marketing teams in developing customer facing materials such as pitch decks, one sheets, case studies, and D2A content inclusive of articles and event collateral• Conduit between product and sales by providing product with market feedback and sales with insights into existing and upcoming features• Collaborate with Educational Marketing to develop and update training materials for sales• Bring fresh sales and marketing strategies to the team• Build all logistics and collateral for ad tech industry events and D2A trade marketing initiatives• Outline and manage product marketing deployment timelines• Educate other departments on current product messaging

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$129K

$213K

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What You Should Know About Senior Product Marketing Manager - Ad Tech (Agency) , Amazon Ads - PMM, Amazon

At Amazon Ads, we're on the lookout for an innovative Senior Product Marketing Manager focused on Ad Tech to join our vibrant team in New York, NY. If you have a knack for crafting winning messaging strategies and a genuine passion for advertising technology, this could be the perfect opportunity for you! In this role, you'll take charge of defining how our cutting-edge Ad Tech solutions—like Amazon DSP, Amazon Marketing Cloud, and Amazon Publisher Services—come together to address the unique challenges faced by agencies. Your keen understanding of the Ad Tech landscape, combined with your experience either working at or with media agencies, will be invaluable in articulating how our products can drive real business success. Collaborating across teams, you'll build marketing plans that speak to our customer segments and develop thought leadership content that positions Amazon Ads as a leader in the industry. You'll have the chance to launch our innovative products into the market and influence perceptions to boost adoption rates. This role is all about diving into the details, sharing powerful narratives, and connecting the dots for our stakeholders. If you're ready to contribute to the future of advertising technology and drive impactful marketing initiatives, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager - Ad Tech (Agency) , Amazon Ads - PMM Role at Amazon

What are the key responsibilities of a Senior Product Marketing Manager - Ad Tech at Amazon Ads?

As a Senior Product Marketing Manager - Ad Tech at Amazon Ads, your primary responsibilities include developing a comprehensive messaging framework, collaborating with internal teams to create customer-facing materials, and providing insights from the market back to the product team. You'll help shape and execute strategic marketing initiatives to effectively promote Amazon's Ad Tech solutions while managing timelines for product marketing deployments.