Senior Growth Engineer

As a Senior Growth Engineer at Ambrook, you'll be primarily responsible for developing and running high-impact A/B tests across our marketing and product lines, optimizing conversion funnels from customer acquisition to activation. Your role will also focus on creating and maintaining analytics dashboards to track essential growth metrics, as well as automating growth processes to enhance efficiency. Collaboration with marketing and product teams is crucial, so expect to engage deeply to ensure that your technical solutions meet the company’s user acquisition objectives.

The ideal candidate for the Senior Growth Engineer position at Ambrook should have at least 5 years of software engineering experience, with 3 of those years specializing in growth or product engineering. Fluency in TypeScript and React is essential, coupled with strong experience in A/B testing and data analysis. Familiarity with analytics tools and conversion rate optimization is also required. Lastly, you should be comfortable explaining complex technical concepts in simple terms to stakeholders who may not have a technical background.

In the role of Senior Growth Engineer at Ambrook, your contributions are vital in bridging the gap between technology and sustainable agriculture. By employing data-informed strategies to optimize user acquisition and retention, you help empower family-run businesses to make sustainable decisions that enhance both their profitability and environmental impact. Your work will help streamline processes, proving to customers that sustainable practices can indeed lead to financial growth, thereby directly supporting our mission.

When you start as a Senior Growth Engineer at Ambrook, expect an exciting and fast-paced onboarding experience! Within your first month, you'll map out our existing growth tech stack, analyze acquisition funnels, and present your initial suggestions. By the end of your third month, you will lead structured A/B testing and develop a roadmap to improve our growth engines. This role emphasizes both immediate action and strategic planning, making it essential to establish relationships with other teams early on.

At Ambrook, you'll find a collaborative and innovative work environment that values strategic thinkers. We encourage creativity and welcome new ideas as we tackle challenges in the agricultural industry. As a Senior Growth Engineer, you'll be part of a passionate team that is dedicated to merging technology with sustainability, ensuring that the work you do contributes to making agriculture not only profitable but also resilient against climate change.

When answering this question, detail specific A/B tests you have conducted in previous roles, emphasizing your approach to hypothesis formation, test execution, and impact measurement. Discuss how you used the results to inform strategic decisions and optimize marketing initiatives.

To answer effectively, outline your step-by-step approach. Mention analyzing existing funnel metrics, devising strategies for improving user flow, and discussing any A/B tests or changes you implemented that led to measurable improvements in conversion rates.

Point out the specific analytics tools you are familiar with, such as Google Analytics or Segment. Discuss how you used data from these tools to identify trends and make informed decisions that led to growth, such as targeting high-performing audiences or refining messaging.

Discuss your method for prioritization, such as using a framework like RICE (Reach, Impact, Confidence, Effort) to decide which initiatives to tackle first. Provide an example where your prioritization led to successful outcomes.

Reflect on a specific experience where clear communication was essential. Share how you simplified the concept and why it was important for the stakeholder to understand, as well as the positive impact your explanation had on decision-making.

Illustrate your commitment to continuous learning by mentioning relevant blogs, podcasts, webinars, or networking groups that you follow. This shows initiative and your commitment to applying the latest methods in your work as Senior Growth Engineer.

Explain the KPIs or metrics you would use to evaluate the effectiveness of a growth initiative. Discuss how you set benchmarks before launching the initiative and the process you follow to track and analyze results post-launch.

Detail a specific project where you identified a repetitive task and implemented an automated solution. Describe the technology you used and how the automation improved efficiency and allowed the team to focus on higher-value tasks.

Discuss your familiarity with SEO best practices and how you have applied them in previous roles. Highlight specific strategies that improved organic traffic and any tools you used to monitor and optimize website performance.

Express your passion for sustainability and how it aligns with Ambrook's mission. Mention any personal connections or experiences with agriculture that motivate you to contribute to this sector, ensuring it resonates with the company's values.