Marketing Manager (Ant1 MediaLab)

The Marketing Manager at Ant1 MediaLab is responsible for developing and implementing strategies that attract prospective students. This includes managing marketing campaigns, optimizing the college website, creating engaging content, promoting recruitment events, and analyzing performance metrics to enhance marketing efforts.

To be a successful Marketing Manager at Ant1 MediaLab, candidates should possess a Bachelor's degree in Marketing, Communications, Business, or a related field, along with at least 3 years of marketing experience, ideally within higher education or student recruitment. Strong digital marketing skills, project management abilities, and fluency in Greek and English are also important.

The Marketing Manager at Ant1 MediaLab will implement a range of marketing strategies which include social media outreach, email campaigns, content creation, and performance marketing. The focus will be on enhancing student recruitment and meeting admissions goals through well-planned engagements.

Candidates with a proven track record of developing successful marketing campaigns, particularly in the context of higher education, will be favored. Experience managing content management systems (CMS), knowledge of SEO practices, and proficiency with analytics tools are also key qualifications for the Marketing Manager role at Ant1 MediaLab.

Collaboration is vital for the Marketing Manager role at Ant1 MediaLab. You will work with cross-functional teams and external partners, including designers and developers, to create cohesive and effective marketing strategies that resonate across various platforms.

Highlight specific strategies you have developed in previous roles, including their outcomes. Discuss how you assessed target demographics, selected marketing channels, and tailored your messaging to engage prospective students effectively.

Mention the tools you've utilized such as Google Analytics, social media management platforms, or email marketing software. Provide examples of how you leveraged these tools to monitor campaign performance and identify opportunities for improvement.

Discuss your process for producing content tailored to different platforms, such as blogs, social media, and video. Emphasize your understanding of audience preferences and the importance of creating engaging, informative content.

Share a specific campaign experience, outlining your role in planning, executing, and measuring its success. Highlight key strategies, challenges you faced, and the results achieved to demonstrate your capability.

Explain the steps you take to maintain brand integrity, such as creating style guides, conducting regular reviews, and collaborating with team members to ensure visual and messaging alignment in different campaigns.

Describe your approach to using analytics tools to collect data, track engagement metrics, and create insights. Give an example of how you used this data to make informed decisions for future campaigns.

Share your strategies for promoting events effectively, such as using targeted email campaigns, social media advertising, and partnerships with relevant organizations to maximize outreach and engagement.

Be prepared to discuss specific challenges you faced, whether it was budget constraints, changing market conditions, or audience engagement issues. Explain your problem-solving approach and the successes that followed.

Discuss your methods for staying informed, such as following industry blogs, attending webinars, or participating in professional networks. Emphasize the importance of being proactive in applying new strategies to your work.

Articulate your motivations for wanting to join the team at Ant1 MediaLab. Discuss your alignment with their mission, the opportunity to contribute to student recruitment, and how your skills can elevate the brand's marketing efforts.