Senior Global Marketing Researcher

The Senior Global Marketing Researcher at Aristocrat is tasked with conducting in-depth global market research and analysis. Key responsibilities involve designing and executing research studies, identifying consumer preferences and market trends, and presenting findings to stakeholders to influence strategic decision-making. You will also lead global NPS projects and consumer experience surveys to enhance marketing and business strategies.

To be eligible for the Senior Global Marketing Researcher position at Aristocrat, candidates should possess a BA/BS in Marketing, Business, Economics, Statistics, or Social Sciences. Additionally, a minimum of 5 years of market research experience is required, along with proficiency in analytic techniques, statistical modeling, and tools such as Qualtrics, Tableau, and Power BI.

The Senior Global Marketing Researcher works closely with various departments, including Marketing, Analytics, Product, and Sales teams, to ensure research insights align effectively with business objectives. This collaboration fosters a unified approach to understanding consumer behavior and informing marketing strategies across the company.

Essential skills for the Senior Global Marketing Researcher include strong analytical abilities, expertise in statistical modeling, and proficiency in data visualization tools. Strong communication skills are crucial, enabling you to present complex data to both technical and non-technical audiences. Project and vendor management skills are also vital for overseeing third-party research agencies.

At Aristocrat, the company culture emphasizes diversity, collaboration, and an inspiring mission to bring joy to life through gaming. As a Senior Global Marketing Researcher, you'll be valued as an individual, and your contributions will be appreciated in a dynamic team environment, fostering both personal and professional growth.

When discussing your market research experience, focus on specific techniques you've employed, such as qualitative and quantitative methods. Highlight any tools you've used, like Qualtrics or Tableau, and discuss how your findings influenced business decisions.

To ensure alignment, I prioritize collaboration with stakeholders from various departments. I keep communication channels open, allowing me to understand their goals and tailor my research accordingly, ensuring that the insights I generate are actionable and relevant.

I utilize a combination of survey data analysis and market trend evaluations. I design research studies that assess consumer behavior and preferences, complemented by data from tools such as Tableau for visualization, which helps in identifying actionable insights.

I focus on simplifying the data's narrative by using visualizations and avoiding jargon. I ensure that my presentations highlight key takeaways relevant to the audience's interests, backed by clear and concise explanations of the methodology and implications.

Certainly! I once led a global NPS project that involved gathering consumer feedback across multiple regions. The insights helped refine our product offerings and marketing strategies, resulting in a significant increase in customer satisfaction scores and stronger engagement.

One major challenge was dealing with data inconsistencies from different sources. I implemented a rigorous validation process that involved cross-checking data across platforms. This approach improved the reliability of my research outcomes.

I regularly follow industry publications, attend webinars, and engage in professional networks that focus on market research and consumer trends. This multi-faceted approach ensures I remain informed about the latest developments that could impact our strategies.

I am proficient in Qualtrics for survey design and data collection, Tableau for data visualization, and statistical analysis software. These tools have been integral in streamlining the research process and presenting findings in an insightful manner.

I maintain clear communication and set defined expectations regarding project timelines and budgets. Regular check-ins help ensure alignment and address any issues early on, facilitating a smooth collaboration with third-party agencies.

I admire Aristocrat's commitment to responsible gaming and innovation in the entertainment industry. Working as a Senior Global Marketing Researcher aligns perfectly with my passion for using data to drive business decisions and enhance consumer experience in a company that values creativity and fun.