Director, Channel Partnerships

The Director, Channel Partnerships at ASAPP will lead the development and execution of our channel strategy, recruiting strategic partners and managing existing relationships. Key responsibilities also include creating partner onboarding processes, establishing certification and training programs, and aligning channel strategies with overall company objectives.

To thrive in the Director, Channel Partnerships role at ASAPP, candidates should have over 10 years of experience in B2B SaaS partnerships, particularly within the Enterprise or Contact Center realms. Proven success in navigating complex partner ecosystems and a strong background in strategic vision execution is crucial, along with exceptional negotiation and presentation skills.

At ASAPP, the Director, Channel Partnerships will have robust support from a dedicated Partner Manager, collaboration with Engineering, Product, Finance, Marketing, and Sales teams, and access to key industry events and partner conferences to help achieve their channel partnership goals.

Success in the Director, Channel Partnerships position at ASAPP requires strong leadership skills, the ability to drive cross-functional change, expertise in financial modeling, and familiarity with partner relationship management tools. A collaborative approach and an established network of relevant partnerships are also essential.

ASAPP's culture is centered on diversity, collaboration, and innovation. As the Director, Channel Partnerships, you’ll join a globally diverse team that values customer obsession, purposeful speed, and continuous learning. We approach every challenge as an opportunity to grow, making it an exciting environment for personal and professional development.

When answering this question, detail specific strategies you have developed, the measurable outcomes they achieved, and how you collaborated with different teams to implement these strategies effectively.

Discuss a particular instance where your recruitment strategy led to a successful partnership. Highlight the steps you took, any challenges faced, and the impact of the partnership on revenue or market expansion.

Elaborate on your onboarding process, detailing any playbooks or training programs you've created. Mention how you ensure partners understand your products and are equipped to sell effectively.

Provide a brief overview of a negotiation you led, focusing on your strategy, what you learned, and how you maintained a positive relationship with the partner post-negotiation.

Discuss the KPIs you focus on, such as revenue growth or partner performance metrics. Share examples of how you have tracked and reported performance to drive improvements.

Talk about your regular communication methods, feedback loops, and any initiatives you take to ensure partners feel valued and supported, ultimately driving mutual success.

Explain how you collaborate with different departments to ensure alignment. You can mention regular strategy meetings, updates with key stakeholders, and how you incorporate company-wide goals into your planning.

Provide a specific example where feedback led you to adjust your approach. Discuss the data collected, your analysis process, and the results of the changes made.

Answer this by discussing current trends in the industry, like changes in technology or competitive landscapes, and how you would position ASAPP to navigate these challenges.

Talk about the importance of networking, sharing insights, and showcasing ASAPP's presence in the marketplace. Give examples of events you’ve attended and the outcomes derived from them.