Senior Manager, Product Marketing

As a Senior Manager, Product Marketing at Recorded Future, you will oversee product positioning, sales enablement, and campaign strategies. You'll collaborate with cross-functional teams to drive innovative marketing approaches and develop comprehensive go-to-market plans while ensuring alignment with the company's objectives. Engaging with customers and partners will be essential to gather insights that help enhance our offerings and shape our messaging.

To qualify for the Senior Manager, Product Marketing role at Recorded Future, you should possess at least 3 years of marketing management experience, specifically in product marketing. A background in the cybersecurity industry is a plus. Additionally, strong leadership skills, strategic thinking ability, and exceptional communication capabilities are critical for success in this role.

The Senior Manager, Product Marketing plays a crucial role at Recorded Future by developing strategies that directly impact our customers' successes in the cybersecurity landscape. This position ensures that our marketing initiatives not only resonate with industry leaders but also align closely with our mission to empower clients with superior intelligence to counteract threats effectively.

At Recorded Future, the culture is built on inclusion, diversity, and ethical engagement. As a Senior Manager, Product Marketing, you will be part of a team that values high standards and collaboration. Futurists like you will thrive in a supportive environment where unique backgrounds and experiences contribute to innovative intelligence solutions for our clients.

Career development opportunities for the Senior Manager, Product Marketing at Recorded Future are abundant. You will have access to various leadership training programs, certification opportunities, and mentorship from experienced leaders in the cybersecurity field, empowering you to grow your skill set and advance your career in a rapidly evolving industry.

When answering this question, share specific examples of go-to-market strategies you've developed, highlighting the market research, cross-functional collaboration, and execution phases. Be ready to discuss the outcomes and adjustments made based on feedback or performance metrics to showcase your ability to adapt and innovate.

Illustrate your leadership skills by describing examples of how you've successfully collaborated with product management, sales, and marketing teams. Emphasize your approach to establishing clear communication channels and fostering a culture of teamwork and accountability.

Demonstrate your customer-focused approach by explaining how you gather feedback and incorporate it into your marketing planning. Discuss tools or methodologies you utilize to analyze customer insights and how those insights directly inform product development and marketing strategies.

When responding to this question, discuss your process for understanding buyer personas, the importance of storytelling in marketing, and how you integrate technical details into accessible language that resonates with various audiences.

Provide a detailed example of a campaign, including the goals, your role in the execution, and the results achieved. Highlight the strategies you employed to reach your target audience and how you measured success.

Explain the methods you use to stay informed about industry changes, such as attending conferences, participating in webinars, or engaging with industry publications. Also, mention how you leverage this information to adapt marketing strategies.

Discuss your familiarity with using data analytics tools to drive marketing decisions, how you measure campaign performance, and your approach to refining strategies based on data-driven insights.

Convey your relationship management techniques, such as regular check-ins, value-driven interactions, and fostering open communication to build trust and collaboration among stakeholders.

Share your leadership philosophy, exemplifying how you inspire and empower team members. Illustrate how you balance guiding your team while allowing for autonomy to foster innovation and creativity.

Be candid about a challenging situation you've encountered in product marketing, detailing your thought process for overcoming it. Highlight what you learned from that experience and how it improved your skills and strategies moving forward.