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Business Development Representative

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.


Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk!


Reporting to the Manager of Business Development, the Business Development Representative (BDR) works closely with the entire Sales and Marketing teams and is responsible for generating and qualifying new business opportunities with prospective clients.  As the first point of contact for potential customers, enthusiasm for the Axonify platform and the ability to share relevant customer success stories is essential in every interaction created.  Using a defined list of ideal customers within your target industry/industries, the BDR introduces Axonify to prospective clients to source and qualify high-quality sales opportunities.


Ideally, this role is based out of our Waterloo, Ontario office. There is flexibility to work in office or virtually - with a requirement to be in the office 20% of the time if you live within 150km from the Axonify office. Alternatively, this role can be done virtually 100% of the time, with the ability to come to our office once per quarter.


The impact you'll have:
  • Connect with prospective clients, asking questions, understanding their needs and clearly communicating the Axonify brand.
  • Contribute to our company's goals by sourcing and qualifying opportunities for the sales team.
  • Constantly hit your monthly and annual quota and contribute opportunities to Axonify’s sales funnel.
  • Gain a deep understanding of our customer base in order to share relevant success stories with prospective clients.
  • Plunge headfirst into your owned industries researching key trends to understand pain points, speak the industry “vernacular”, build and nurture trusted relationships with contacts and generate awareness of Axonify with prospects.
  • Gain an excessive understanding of the Axonify platform and our amazing client testimonies and use this information to engage prospective clients.
  • Collaborate with our internal gurus, mentors and team members on marketing campaigns, such as trade shows, webinars, website visits, and referral inquiries.
  • Collaborate with the demand gen team to understand campaign messaging, offers, and segments to develop outreach strategies and to support the success of marketing campaigns.
  • Support campaign optimization by delivering insights and proactively participating in a feedback loop
  • Use the latest sales and marketing tools and modern social media approaches to connect with strategically determined accounts.
  • Nurture contacts and accounts in your name so when the timing is right you can revisit conversations.
  • Work alongside product marketing and demand generation teams to ensure your industry and specific campaigns goals are met.
  • Qualify Opportunities in Salesforce using MEDDPICC methodology.
  • Other duties as required


What you'll bring:
  • Experience in a sales environment or a desire to be exceptional at prospecting sales opportunities.
  • Strong understanding of business and sales, pipeline building and management gained through post-secondary education, experience or a combination of both. 
  • Driven to meet daily activity targets and SLA’s with our Marketing and Sales teams. The desire to learn from others and to meet deadlines with ambition and energy.
  • Excel at building long-term customer relationships, great interpersonal skills and emotional intelligence. Confidence to converse with senior decision-makers.
  • Comfort learning new tools including CRM systems like Salesforce and more. A passion to learn and use the Axonify platform and target specific market segments.
  • A creative mindset to build solutions, energize others with passion, and encourage quality and commitment. A natural ability to effectively communicate over the phone, email or other forums that demonstrate your positivity, creativity, and purpose.
  • Confidence to converse with senior decision makers
  • A natural ability to effectively communicate over the phone, email or other forums that demonstrate your positivity, creativity and purpose
  • The desire to learn from others and independently solve problems with ambition and energy.
  • Builds bridges among cross-functional teams to achieve common goals. A team spirit that wants to be part of something great


It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.


Work location:


At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose. 


Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather together in one of our offices for “Work from Work Wednesdays." These face-to-face interactions energize our week with meaningful connection and foster collaboration and innovation.


If your location falls outside a commutable distance to Waterloo or Toronto, Ontario, you will have the flexibility to work remotely.


No matter where you are, you will be provided with the tools, resources and support to ensure your success. Let’s chat more about our flexible working arrangement! 


The things you’ll enjoy:      


An impactful product that gives back to the communities and frontline workers that support our everyday lives.

People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.

A diverse team that celebrates unique perspectives and experiences that add richness to our culture.

Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.

Our Perks


Ready to join the team? Here’s what’s next.


Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at www.axonify.com/careers


We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team. 


We want to remove barriers that may limit you from joining Axonify. Email us at accessibility@axonify.com to let us know how we can provide you with reasonable accommodations through our candidate journey.

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What You Should Know About Business Development Representative, Axonify

At Axonify, we're on a mission to reinvent the frontline experience for workers, and we're looking for a passionate Business Development Representative to join our team! This role is all about making meaningful connections and helping businesses unlock the full potential of their workforce with our innovative SaaS platform. As a BDR, you're not just the first point of contact for potential clients; you're their go-to person for discovering how Axonify can address their unique needs. You’ll work hand-in-hand with our dedicated Sales and Marketing teams to source and qualify new opportunities, and with the flexibility to work either from our vibrant Waterloo office or remotely, you can choose a setting that inspires you! With a stellar engagement rate of 83%, people are excited about what we do, and your enthusiasm will play a significant role in sharing that excitement with prospective clients. Whether you're asking the right questions to understand their challenges or sharing success stories that highlight our impact, your role is crucial in driving our sales funnel forward. You'll dive deep into the industries we serve, learning the lingo and trends needed to foster trust and rapport. We're also big on collaboration, so expect to partner with internal experts on campaigns and initiatives that elevate our brand visibility. So, if you're ready to take your sales skills to the next level and be part of a diverse and inclusive team that values your unique background, let's connect and explore the ways you can contribute to Axonify's growth!

Frequently Asked Questions (FAQs) for Business Development Representative Role at Axonify
What are the main responsibilities of a Business Development Representative at Axonify?

As a Business Development Representative at Axonify, your core responsibilities include generating and qualifying new business opportunities, connecting with prospective clients, nurturing leads, and communicating the value of our platform. You will work closely with the Sales and Marketing teams to hit your targets and contribute to the company's overall sales goals.

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What qualifications are required for the Business Development Representative position at Axonify?

To thrive as a Business Development Representative at Axonify, candidates should have experience in a sales environment, excellent interpersonal skills, and a strong foundation in business. Familiarity with CRM systems like Salesforce will be an asset, along with a genuine desire to learn and grow within the sales field.

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How does Axonify support the success of its Business Development Representatives?

Axonify is committed to providing a flexible work environment, ongoing training, and access to the latest sales tools to ensure the success of its Business Development Representatives. Our culture emphasizes collaboration, with regular opportunities to engage with mentors and internal teams, fostering your professional growth.

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What is the work culture like for Business Development Representatives at Axonify?

The work culture for Business Development Representatives at Axonify is lively, inclusive, and supportive. We value diverse perspectives and encourage collaboration among team members. Regular in-person gatherings, like 'Work from Work Wednesdays,' promote connection and innovation within our team.

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Can the Business Development Representative role be done remotely at Axonify?

Yes! The Business Development Representative role at Axonify offers flexibility for remote work. While we're based in Waterloo, Ontario, you can work from home or one of our offices, with an expectation of in-office collaboration 20% of the time if you're local. For those who reside outside the commutable distance, fully remote options are available.

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Common Interview Questions for Business Development Representative
What strategies do you use to engage potential clients in a Business Development Representative role?

When engaging potential clients, it's essential to research their needs and industry challenges. I focus on asking insightful questions and active listening to understand their pain points. Sharing success stories relevant to their situation helps establish credibility and fosters stronger relationships.

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How do you manage your time and prioritize tasks as a Business Development Representative?

Time management is key in the Business Development Representative role. I typically set daily and weekly goals based on my quota and prioritize high-value leads. Using tools like a CRM allows me to keep track of my outreach, follow-ups, and scheduled tasks, ensuring I stay organized and productive.

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What methods do you use to qualify leads effectively?

I utilize the MEDDPICC methodology to qualify leads, which helps me assess the metrics, economic buyer, decision criteria, decision process, paper process, identified pain, champion, and competition. This structured approach ensures I focus on high-quality opportunities and align them with Axonify’s offerings.

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Can you describe a successful campaign or project you've worked on in a previous sales role?

In my previous sales role, I led a campaign targeting a specific demographic with tailored messaging. Collaborating with the marketing team, we created engaging content that resonated with prospects. The campaign significantly increased our lead generation and conversion rates, showcasing the importance of precise targeting.

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How do you handle objections from potential clients?

Handling objections requires patience and understanding. I listen to their concerns and try to empathize with their situation. Then, I provide relevant information or examples to address their hesitations, reinforcing the value of our solution. If needed, I follow up with additional information to keep the conversation going.

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How do you stay motivated when you're not hitting your sales targets?

When facing challenges in hitting sales targets, I find motivation by setting smaller, achievable goals to regain momentum. I also seek feedback from colleagues and mentors to identify areas for improvement, all while reminding myself of the bigger picture and the impact I can make on potential clients.

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Describe a time when you turned a no into a yes in a sales conversation.

Once, I engaged a prospect who had initially declined to consider our solution. By asking specific questions, I uncovered their underlying issues and shared relevant success stories and case studies that aligned perfectly with their challenges. This led to a follow-up meeting where we could discuss customized solutions, ultimately converting them into a client.

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What role does career development play in your job as a Business Development Representative?

Career development is crucial in any sales role, including that of a Business Development Representative. I see it as an opportunity to enhance my skills through training sessions or collaboration with experienced team members. Investing time in personal growth not only helps me become more effective but also contributes to the overall success of my team and Axonify.

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How do you approach learning about new industries or markets before reaching out to prospects?

Before reaching out to prospects in new industries, I take the time to conduct thorough research on key trends, challenges, and the competitive landscape. This prepares me to engage prospects with informed insights and establishes credibility, showing that I understand their business and industry dynamics.

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What qualities do you believe are essential for a successful Business Development Representative?

Successful Business Development Representatives must have a strong blend of communication skills, persistence, and empathy. Being able to connect genuinely with prospects, understand their needs, and demonstrate determination in pursuing opportunities is essential in building lasting client relationships and driving sales.

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We believe frontline employees deserve to perform their best at work every day. So we focus 100% of our efforts on making that happen—with an irresistible learning solution that actually works. And it turns out great performance is pretty contagio...

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DATE POSTED
January 5, 2025

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