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Media Campaign Planner (4-month fixed term contract)

Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 18 countries (and counting!).


Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.


Be part of an exciting and growing international adventure that will change the way the world consumes tech.


We are looking for a talented and driven individual to join our team as an Inhouse Media Campaign Planner, on a CDD to cover maternity leave from March.


As an Inhouse Media Campaign Planner, you will assist in developing and executing media plans for the French Market, while also providing help to the team for core and/or new markets.


This position focuses on inhouse media planning and buying, ensuring seamless coordination and execution of campaigns to meet our business objectives. This is an excellent opportunity to gain valuable experience in the dynamic field of media planning while working on diverse and challenging projects.


YOUR MISSION (IF YOU ACCEPT IT): 🥇
  • Collaborate with the Global Lead Media Planner to develop comprehensive media plans for the French market.
  • Identify appropriate media channels, including digital, print, television, radio, and OOH, based on campaign objectives and budget constraints.
  • Collaborate with our agency to plan and execute television campaigns.
  • Develop and maintain relationships with the various partners we work with directly (press, OOH-DOOH, SoMe, etc.).
  • Create and maintain media schedules, ensuring accurate and timely placement of advertisements across selected media channels.
  • Work closely with the Global Media Strategist on adapted planning and liaise changes with internal stakeholders.
  • Monitor media campaigns and provide regular performance reports highlighting key metrics, trends, and recommendations for optimization.
  • Track and monitor creatives living in the market.
  • Stay updated on industry trends, new media platforms, and advertising technologies to contribute innovative ideas to media planning strategies.
  • Collaborate with cross-functional teams, including communications, product, creative, account management, and performance, to ensure seamless execution of media campaigns.
  • Assist in post-campaign analysis, evaluating the success of media campaigns against predefined KPIs and providing insights for future planning.


YOU ARE IN THE RIGHT PLACE IF: ⭐
  • You're perfectly fluent in english
  • You have a Bachelor's degree in marketing, advertising, communications, or a related field
  • You have 1-3 years of experience in a related role
  • You're able to interpret data and draw meaningful insights
  • You have a strong knowledge of different media channels and their advantages, disadvantages, and audience reach
  • You have a passion for advertising, media, and marketing trends, with a curiosity to explore emerging technologies and platforms


WHY SHOULD YOU JOIN US ? ✌🏼


- A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!

- A meaningful company: we became a mission-driven company in January 2022.

- Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas!

- Work alongside passionate experts:  who will share their knowledge and help you develop and grow in your career. 

- Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1!

- Leadership Academy by Back Market:“be a coach not a dictator” is at the core of this program ! We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.

- An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc…

- Remote friendly company : up to 2 days of remote work per week!

- One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment. 

- Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet. 

- Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).

- We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.


Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.


Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.

Back Market Glassdoor Company Review
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Back Market DE&I Review
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CEO of Back Market
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Thibaud Hug de Larauze
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Average salary estimate

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$55000K

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What You Should Know About Media Campaign Planner (4-month fixed term contract), Back Market

Are you ready to dive into the exciting world of media planning? Back Market, the leading marketplace for refurbished electronics, is looking for a talented Media Campaign Planner for a 4-month fixed-term contract based in Bordeaux. Here at Back Market, we're on a mission to revolutionize how people consume technology sustainably, and we want you to be part of this journey! As a Media Campaign Planner, you'll collaborate with our Global Lead Media Planner to craft comprehensive media strategies tailored to the French market. You'll get to explore diverse media channels—think digital, print, TV, and radio—to deliver impactful campaigns that resonate with our audience. This role is perfect for someone with 1-3 years of experience who thrives on collaboration and loves analyzing performance metrics to optimize campaigns. You'll work closely with various teams, from communications to product and creative, ensuring everything runs smoothly. Plus, you’ll have the opportunity to innovate in a fast-paced environment where your ideas can truly make a difference. So, if you're fluent in English, hold a degree in marketing or related fields, and have a passion for media trends, we'd love to meet you!

Frequently Asked Questions (FAQs) for Media Campaign Planner (4-month fixed term contract) Role at Back Market
What are the key responsibilities of the Media Campaign Planner position at Back Market?

As a Media Campaign Planner at Back Market, you’ll be responsible for developing and executing media plans specifically tailored for the French market. This includes collaborating with the Global Lead Media Planner, identifying suitable media channels, planning and coordinating with external agencies for TV campaigns, tracking performance metrics, and providing insights for future planning. Your role is vital in ensuring the successful execution of campaigns that help promote sustainable tech consumption.

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What qualifications are required for the Media Campaign Planner role at Back Market?

To qualify for the Media Campaign Planner position at Back Market, you should possess a Bachelor's degree in marketing, advertising, communications, or a related field. Additionally, you need 1-3 years of experience in media planning or a related role, an ability to interpret data effectively, and a strong understanding of various media platforms. Being fluent in English is also essential for collaborating with the international team.

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How does the Media Campaign Planner contribute to Back Market's mission?

The Media Campaign Planner plays a crucial role in advancing Back Market's mission by creating advertising strategies that promote the value of refurbished electronics. By optimizing media campaigns and selecting channels that reach a wide audience, you will help drive awareness and increase sales, ultimately reducing electronic waste and contributing to a more sustainable future.

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What can candidates expect from the workplace culture at Back Market?

At Back Market, you can expect a vibrant, open-minded, and friendly workplace culture. We pride ourselves on fostering a collaborative environment where every team member’s input is valued. With various internal events and employee resource groups, you'll find your colleagues to be supportive and passionate about our shared mission to combat climate change and promote sustainability in tech.

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What is the potential for career growth for a Media Campaign Planner at Back Market?

The potential for growth as a Media Campaign Planner at Back Market is significant. With a flexible career path and dedicated Learning & Development programs, you will have ample opportunities to enhance your skills and advance your career. The leadership academy training ensures that you are supported in your professional development, allowing you to become an effective leader within the company.

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Common Interview Questions for Media Campaign Planner (4-month fixed term contract)
Can you describe your experience in media planning and execution?

When answering this question, provide specific examples of media campaigns you've worked on, detailing your role in planning and executing the strategies. Highlight key metrics you monitored and how you optimized campaigns for better performance. Emphasize your understanding of different media channels and their effectiveness.

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What media channels do you believe are most effective for engaging the French market?

In your response, discuss the specific media channels you think are most effective for reaching audiences in France, such as social media platforms or local TV networks. Explain why these channels are relevant and how you would leverage them in a campaign for Back Market.

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How would you handle a campaign that isn't performing as expected?

Discuss a systematic approach to performance analysis, including reviewing metrics and audience feedback. Highlight your problem-solving skills and any previous experience with optimizing underperforming campaigns, adjusting strategies based on insights gathered.

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What strategies would you employ to collaborate with various internal teams?

Emphasize your communication skills and your approach to fostering teamwork. Mention specific methods for maintaining clear lines of communication, such as regular meetings or collaborative tools, and illustrate how collaboration leads to successful campaign outcomes.

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What do you think are the key metrics to measure the success of a media campaign?

Identify critical metrics such as reach, engagement, conversions, and ROI. Explain how you would use these metrics to assess the performance of campaigns at Back Market and make data-driven adjustments for future planning.

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Can you give an example of a time you had to analyze data to inform your media planning?

Describe a specific scenario where you used data analysis to guide your decision-making process. Whether it was analyzing audience demographics or campaign results, focus on the techniques you employed and the positive outcomes achieved through your strategic decisions.

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How familiar are you with tracking and reporting on media campaign performance?

Discuss your experience with analytics tools and the importance of regular performance reporting. Highlight your understanding of key performance indicators (KPIs) and how you’ve used reporting to drive recommendations for campaign optimization.

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What emerging media technologies or platforms are you excited about?

Share your enthusiasm for new media technologies and platforms relevant to advertising. Explain your interest in how they might be used in future campaigns at Back Market and any research or skills you've acquired regarding these platforms.

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What creative approaches would you suggest for a media campaign focusing on sustainability?

Talk about innovative ideas for campaigns that not only promote Back Market's products but also highlight its sustainability mission. Discuss potential themes, messaging strategies, and how you would engage audiences emotionally with the brand's ethos.

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Why do you want to work specifically at Back Market as a Media Campaign Planner?

Show your enthusiasm for Back Market's mission and values. Discuss how they align with your personal goals and the unique contributions you believe you can make to further their objectives as a Media Campaign Planner. Authenticity is key to making your response stand out.

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Leading the way in a shift towards a circular economy, freeing the planet from electronic waste, and building a leading global tech company are three solid reasons to wake up every morning. Taking part in Back Market’s adventure means committing ...

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DATE POSTED
January 14, 2025

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