Senior Partner Marketing Manager (GSIs)

As a Senior Partner Marketing Manager at Appian, you will develop and execute marketing strategies focused on awareness, demand generation, and revenue growth. You’ll collaborate with Global Alliance Partners, guide them on marketing direction, and create integrated marketing plans. Additionally, you'll be responsible for analyzing campaign performance and coordinating with cross-functional teams to ensure alignment and maximize impact.

To qualify for the Senior Partner Marketing Manager role at Appian, you should have 7-9 years of experience in a Marketing or Partner/Alliances role within a Global Systems Integrator or enterprise software environment. A Bachelor’s degree is essential, along with strong communication and leadership skills. Proficiency in Salesforce.com for campaign analysis is also crucial for tracking and measuring marketing initiatives.

At Appian, growth and development opportunities are a central focus. New hires benefit from department-specific training during onboarding, along with a robust mentorship program. Appian University offers specialized training, leadership programs for aspiring managers, and tuition reimbursement, ensuring you have access to resources tailored for your professional growth as a Senior Partner Marketing Manager.

The work culture at Appian is built on core values such as Respect, Work to Impact, and Constructive Dissent. As a Senior Partner Marketing Manager, you will be part of a collaborative and inclusive environment where your ideas are valued. You’ll work alongside passionate colleagues dedicated to achieving excellence and making significant impacts in the marketplace.

Success in the Senior Partner Marketing Manager position at Appian requires strong verbal and written communication skills, strategic thinking, and the ability to manage multiple projects simultaneously. You should be comfortable navigating ambiguity and possess leadership qualities to foster strong relationships with both internal teams and external partners.

When answering this question, emphasize your experience in developing targeted marketing strategies, including demand generation and awareness-building initiatives. Discuss how you'll tailor your strategies to align with the unique needs of Appian's Global Alliance Partners, employing data-driven insights to create impactful campaigns.

Be prepared to share specific examples of your experience with GSIs, focusing on collaboration, campaign development, and results achieved. Highlight any partnerships you've nurtured and how your efforts contributed to the broader business objectives of both your organization and the GSIs involved.

Discuss your familiarity with key performance indicators (KPIs) used in campaign measurement, such as lead generation, conversion rates, and ROI. Explain how you utilize tools like Salesforce.com to track these metrics and adapt strategies based on performance data to continuously improve outcomes.

In your response, emphasize your collaborative approach and the importance of understanding each partner’s unique goals and requirements. Share your process for aligning marketing initiatives with both Appian’s objectives and the partner's market needs, ensuring a win-win situation for both parties.

Demonstrate your adaptability by sharing examples of past experiences where you successfully navigated change. Highlight your organizational skills and communication strategies that allow you to manage shifting priorities while keeping stakeholders informed and aligned with the overall marketing goals.

Provide examples of content you’ve created, such as white papers, marketing collateral, or educational materials. Discuss your ability to tailor messaging for different audiences and how you ensure clarity and engagement, regardless of the audience's technical proficiency.

Discuss your approach to ensuring partner needs are voiced and addressed. Highlight your relationship-building skills and how you communicate feedback to internal teams, reinforcing the importance of aligning Appian’s services and offerings with partner requirements to foster stronger relationships.

Elaborate on your proficiency with Salesforce.com, mentioning the specific functionalities you utilize to analyze campaign data and measure the success of marketing initiatives. Share how you leverage these insights to refine strategies and optimize performance.

Prepare to share a specific case study of a successful marketing program you designed. Discuss the objectives, strategies implemented, and measurable outcomes to illustrate your ability to create impactful marketing initiatives that align with business goals.

Express your enthusiasm for Appian’s mission and culture. Share how your background aligns with the company’s goals and values, highlighting your passion for driving marketing strategies that positively impact the business and its partnerships.